Behind the Agency

David Hoos
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  • Entrepreneurship
  • Updated Weekly

Candid interviews with agency founders on positioning, pricing, pipeline, and what it actually takes to build a business that runs without them.

  1. 4d ago

    Episode 78: $280 a Month Beats a $10K Website (Here's the Math)

    Wayne Pelletier sells websites for $280 a month that get better every month. How he priced it on $30K lifetime value and why he welcomes scope creep.

  2. Sep 23

    Episode 76: 4 Bids, 5x Apart. He Built It Himself in 3 Months.

    Tatum Bisley ran an RFP to four agencies. Bids came back 4-5x apart, none could evidence their AI, and the client built it himself in three months.

  3. Sep 22

    Episode 75: 90% First-Time Buyers From the Channel Most Brands Dismiss

    Reid Colson of Revit Digital on why affiliate traffic is over 90 percent first-time buyers, converts 25 to 50 percent higher, and now feeds the AI answers your buyers read first.

  4. Sep 22

    Episode 74: $3M to $8M in One Year. Here’s What He Stopped Doing.

    Jason Hennessey of Hennessey Digital shares how replacing himself function by function took the agency from $3M to $8M in a year, and what made it worth buying at $22M.

  5. Jun 19

    Episode 73: The 3-Legged Stool: Why Agency Partnerships Fail Without All Three Relationships

    Adam Weil of White Rabbit Group shares his framework for turning one-off white label projects into long-term agency partnerships, and the three stakeholder relationships that make or break them.

  6. May 22

    Episode 72: Why Your LinkedIn Ads Aren't Working (And What Thought Leader Ads Change)

    Dylan Ciaccio explains how agencies use LinkedIn thought leader ads to communicate differentiated positioning, without niching down your whole business.

  7. May 15

    Episode 71: How a B2B SaaS Agency Runs Its Own Demand Gen Playbook (and What Agencies Can Steal From It)

    Brian Koffler of D.I.G.S. Marketing shares the LinkedIn paid ads playbook for agencies: positioning first, 70/30 budget split, and a 6-month runway.

  8. May 8

    Episode 70: He Sold a $24M Dev Agency. Now He’s Building the Ops Tool He Wished Existed

    Joe Conway grew a dev shop to $24M, sold it, and came back with Treya, software built to close the operational gaps between the tools agencies already use. The technical-to-CEO shift, the 18-month enterprise deal, and the forward metrics every dev shop should track.

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Candid interviews with agency founders on positioning, pricing, pipeline, and what it actually takes to build a business that runs without them.

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