Merch Marketing For Entrepreneurs and Business Owners

The goal of this show is to help business owners and entrepreneurs use branded merchandise, custom merch, promotional products, and client gifts to build brand awareness, strengthen customer loyalty, stay remembered, and generate revenue. Barbara Hobart, aka The Merch Strategist, has been creating products for more than 30 years. While working as an award-winning television writer and producer, she accidentally invented a product that grew into an international business. Today, she helps businesses create products on purpose—starting with the strategy and taking them from idea through sourcing, production, and delivery. This show will deliver practical merch marketing strategies to help you figure out what to make, when to use it, how to get it made, and how to make sure the money you spend on branded merchandise actually works for your business. If you want to create custom merch but have no idea what to make or where to begin—or you've already spent money on promotional products that didn't create the impact you expected—I'll show you how to fix it! This podcast will provide valuable ideas and strategies for business owners, founders, online coaches, consultants, course creators, community owners, speakers, experts, agencies, and entrepreneurs who want to use physical products to create stronger relationships with the people they serve. If you want to build brand awareness without constantly posting more content or spending more money on ads, strengthen customer loyalty, create better client gifts, turn your expertise into physical products, or use branded merchandise to generate revenue, you're in the right place. This show is for you if you find yourself asking questions like: What kind of merch should I make for my business? How do I create branded merchandise people actually want to keep and use? How do I get custom merch made for my business? How do I choose the right promotional products for my brand? What are the best client gift ideas for my business? When should I give gifts to my clients? How can branded merchandise build brand awareness? How can merch help build and strengthen customer loyalty? How can I use merch to generate revenue for my business? How do I make sure my merch doesn't end up in a junk drawer? How do I turn my expertise, framework, or ideas into a physical product? How do I create merch without ordering hundreds of products? Should I use print-on-demand or custom merchandise? How can my business stand out in a digital world? How can branded merchandise help me stay top of mind with clients and customers? How can I use merch instead of spending more money on ads and constantly creating content? How do I turn branded merchandise from a marketing expense into a brand asset? How do I avoid wasting money on branded products that don't work? What is the difference between Print on Demand and creating custom products? How do I ship products to my clients without holding inventory and not turning my dining room table into a mailing facility?