The Stretch Movement

Evans Armantrading Jr. | CNU Stretch
  • 5.0 (5)
  • Entrepreneurship
  • Weekly

The Stretch Movement is for personal trainers, massage therapists, chiropractors and gym owners who want to add stretch therapy to what they already do and get paid well for it. I'm Evans Armantrading Jr., founder of CNU Fit and CNU Stretch. I've been offering stretch therapy in my own studios since 2014, and I made plenty of mistakes along the way. Here I share what works: how to assess a client, how to price it, how to sell it and how to build a team around it. Our mission is 1,000 practitioners each adding $100,000 a year. Learn more at cnustretch.com.

Episodes

  1. 6d ago

    Pain Is the Last Thing to Come: A Chiropractor and a PT on Movement, Stretch and When to Refer Out

    "Pain is the last thing to come and the first thing to go." Evans Armantrading Jr. sits down with Dr. John Dabbs, a chiropractor with 30 years in practice, and Dr. Debbie Dabbs, a physical therapist and former competitive gymnast, from Eden, North Carolina. Together they run Eden Chiropractic, ProTherapy Concepts and NC REPS, and they've been a CNU Stretch licensee for about a year. They geek out on how the body really moves: why pain is a warning light and not the problem, why everyone should get a movement check every six months like a dental cleaning, how an old ankle sprain can work its way up to the low back, and how a stretch therapist can tell when a client needs to be referred to a PT or chiropractor. Then they get real about the business side: what adding stretch has done for their practice, and why they like their patients stretched before an adjustment. Chapters0:00 Pain is the last thing to come0:29 Welcome2:13 Meet Dr. John Dabbs and Dr. Debbie Dabbs6:54 The biggest misconception about pain11:25 Is it aging or lifestyle? Jack LaLanne13:38 What sitting does to your tissues15:58 Is feeling tight always a sign you need a stretch?18:44 The kinetic chain: from the ankle to the low back21:42 Top down or bottom up?24:35 When to refer out to a PT29:35 When stretching is not the right call31:12 Bridging rehab and long-term function33:34 Adding stretch to a facility35:51 Stretch before or after an adjustment?39:21 The business side: one year of stretch45:58 Virtual movement assessments47:33 Where to find Dr. John and Dr. Debbie48:20 How to join The Stretch Movement Connect with our guestsEden Chiropractic: edenchiropractic.comNC REPS: nc-reps.comProTherapy Concepts: protherapyconcepts.com Upcoming CNU Stretch certifications: cnustretch.com/upcoming-certifications Join the free Facebook group, The Stretch Movement: facebook.com/groups/stretchmovement. Evans is live there every weekday at 8:30 AM Eastern. You're here on purpose. Let's build.

  2. Oct 18

    Can You Learn Stretch Therapy Online? It's Like Learning to Swim Without Water.

    Can you learn stretch therapy online? Evans Armantrading Jr.'s answer: it's like learning to swim online. You can watch every video, study every stroke and even pass a written test. But you don't know if you can swim until you get in the water, with a coach who can watch you and correct you. In this episode, Evans gives online education its due: anatomy, the science, terminology and the business systems from Episode 2 can all be learned through a screen. Then he breaks down the three things you can't learn on video: pressure and touch, reading the body in real time, and safety and confidence. He also walks through how CNU Stretch certification works, who it's for and who it's not for. Chapters0:00 Learning to swim without water2:19 Welcome3:09 What you can learn online5:27 What online can't teach: touch, reading the body, safety11:56 How CNU certification works16:35 Who it's for, and who it's not20:21 The mission21:48 So, can you learn it online? Don't just chase a certification. Chase confidence, chase excellence, and chase the opportunity to make a difference in somebody's life. Upcoming CNU Stretch certifications: cnustretch.com/upcoming-certifications Join the free Facebook group, The Stretch Movement: facebook.com/groups/stretchmovement. Evans is live there every weekday at 8:30 AM Eastern. You're here on purpose. Let's build.

  3. Oct 11

    The 5 Systems of a Stretch Business: Attract, Assess, Convert, Retain, Scale

    Most stretch therapists don't have a skill problem. They have a systems problem. Two stretch therapists can be equally good on the table. One is chasing appointments and wondering how to make ends meet. The other has clients booking automatically, a predictable schedule and recurring revenue. Same skill, different systems. In this episode, Evans Armantrading Jr. walks through the 5 systems behind a successful stretch business: Attract, Assess, Convert, Retain and Scale. For each one you'll hear what doesn't work, what does, what we do at CNU, and your homework for the week. Chapters0:00 Same skill, different systems2:21 System 1: Attract8:24 System 2: Assess13:44 System 3: Convert19:51 System 4: Retain25:16 System 5: Scale30:58 Recap and your homework32:56 The numbers, the mission and how to join You don't have to fix all five this week. Pick one. Then come tell us which one in the free Facebook group, The Stretch Movement: facebook.com/groups/stretchmovement. Evans is live there every weekday at 8:30 AM Eastern. Upcoming CNU Stretch certifications: cnustretch.com/upcoming-certifications You're here on purpose. Let's build.

  4. Oct 4

    From Air Force to 27,500 Stretch Sessions

    In 2020, stretch was a $13,000-a-year add-on in my business. In 2025 it did more than $450,000. In this first episode I tell you how that happened, including the three mistakes it took to get there: not understanding my value, overstretching people, and treating stretch like an add-on instead of a real business. You'll hear about my years in the Air Force, the client who started it all, and the three things every stretch business needs: deliver, convert and retain. Join the free Facebook group, The Stretch Movement, and tell us what you want stretch to do for your life.

  5. Trailer

    Welcome to The Stretch Movement

    In 2014 I started offering stretch to my personal training clients, and it changed my business. In this trailer I tell you how it started with a client named Tammy, who this show is for, and what The Stretch Movement is about. If you're a personal trainer, massage therapist, chiropractor or gym owner who wants to add stretch therapy to what you already do and get paid well for it, this is for you. Join the free Facebook group, The Stretch Movement, and catch me live weekdays at 8:30 AM Eastern. Learn more at cnustretch.com.

  • 1 Trailer
    4 Episodes

Trailer

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About

The Stretch Movement is for personal trainers, massage therapists, chiropractors and gym owners who want to add stretch therapy to what they already do and get paid well for it. I'm Evans Armantrading Jr., founder of CNU Fit and CNU Stretch. I've been offering stretch therapy in my own studios since 2014, and I made plenty of mistakes along the way. Here I share what works: how to assess a client, how to price it, how to sell it and how to build a team around it. Our mission is 1,000 practitioners each adding $100,000 a year. Learn more at cnustretch.com.

Information

  • Creator
    Evans Armantrading Jr. | CNU Stretch
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Evans Armantrading Jr. | CNU Stretch
  • Show Website
    The Stretch Movement