Richard Reis

Richard Reis
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The Retention Series: 52 free weekly lectures on user retention for indie hackers, solo developers and small product teams. Every lesson is applied in public to two real products, Mental Math Pro and BetterLink, with real numbers. Video versions on YouTube, written versions at richardreis.substack.com. richardreis.substack.com

  1. 2d ago

    How To Do A/B Testing (Without Fooling Yourself) | Lecture 13

    Learn how to plan an A/B test, choose a primary metric and guardrail, and check the split, p-value, and confidence interval before calling a winner. Video and written version: https://richardreis.substack.com/p/how-to-do-ab-testing This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit richardreis.substack.com

  2. Oct 28

    How To Set Up Product Analytics (Start with 3 Events) | Lecture 12

    Learn how to define Visit, Signup, and Value in a tracking plan, count real signups on the server, and calculate Habit from repeated Value. Video and written version: https://richardreis.substack.com/p/how-to-set-up-product-analytics This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit richardreis.substack.com

  3. Oct 20

    How To Find Your Product’s Aha Moment (What Counts as Value?) | Lecture 11

    Learn how to define one Value action, combine it with frequency and who, and avoid three common retention metric mistakes. Video and written version: https://richardreis.substack.com/p/how-to-find-your-products-aha-moment This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit richardreis.substack.com

  4. Oct 13

    How To Measure Product Usage Frequency (Daily, Weekly, or Monthly?) | Lecture 10

    Lecture 10 explains how to choose the right retention interval, stay in the habit zone, and test your frequency guess with user data. Video and written version: https://richardreis.substack.com/p/how-to-measure-product-usage-frequency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit richardreis.substack.com

  5. Oct 6

    How To Measure User Retention (Find Your Bottleneck) | Lecture 9

    Lecture 9 shows how to track Visit, Signup, Value, and Habit, then compare completed cohorts to find your product's bottleneck. Video and written version: https://richardreis.substack.com/p/how-to-measure-user-retention This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit richardreis.substack.com

  6. Sep 29

    How To Talk to Users (Before You Build the Wrong Thing) | Lecture 8

    Lecture 8 applies The Mom Test and Jobs to Be Done to learning about customer problems instead of collecting feature requests. Video and written version: https://richardreis.substack.com/p/how-to-talk-to-users This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit richardreis.substack.com

  7. Sep 22

    How To Find Product Market Fit (Listen to the Right Users) | Lecture 7

    Lecture 7 rebuilds Rahul Vohra's product-market fit engine and applies the customer-feedback method to Mental Math Pro. Video and written version: https://richardreis.substack.com/p/how-to-find-product-market-fit This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit richardreis.substack.com

  8. Sep 15

    How To Build Network Effects (Solve the Cold Start Problem) | Lecture 6

    Lecture 6 explains network effects, separates them from virality, and applies the ideas to real products. Video and written version: https://richardreis.substack.com/p/how-to-build-network-effects This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit richardreis.substack.com

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About

The Retention Series: 52 free weekly lectures on user retention for indie hackers, solo developers and small product teams. Every lesson is applied in public to two real products, Mental Math Pro and BetterLink, with real numbers. Video versions on YouTube, written versions at richardreis.substack.com. richardreis.substack.com

Information

  • Creator
    Richard Reis
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Richard Reis
  • Show Website
    Richard Reis