Future Roots

Raiz
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The way we grow and eat food is broken. Future Roots talks to the people fixing it. Each episode, Raiz CEO Emiliano Gutierrez sits down with one guest: a chef, a founder, an investor, a hotelier, a grower. Someone with a point of view on where food goes next, and the work to back it up. 40 minutes. No panels. No fluff.

  1. 1d ago

    Aleksandar Hadzhiyski: DTC Growth, Black Friday & Stop Chasing ROAS | Future Roots

    Aleksandar Hadzhiyski (Founder, Titan Agency) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next. Aleksandar runs a 12-person agency doing paid media, email and SMS for US fashion and jewelry brands, and we taped this in the middle of his sixth Black Friday. We get into why the offer beats everything, how Meta's Andromeda update turned creative into targeting, why he spends 90% on Meta and 10% on Google, how AI tools are starting to send organic sales, and why chasing ROAS is the mistake that quietly loses money. Titan Agency: https://titanagency.co.uk Connect with Aleksandar: https://www.linkedin.com/in/aleksandar-hadzhiyski Subscribe: https://youtube.com/@futurerootspodcast Listen on Spotify: https://open.spotify.com/show/4p1mksXI62GbTbEg82fTFD More episodes: https://futurerootspodcast.com Chapters 0:08 Welcome, Aleksandar 0:16 DTC essentials: product first 1:53 Who Titan works with, and the $5k floor 4:12 B2B vs DTC budgets 5:35 Fourth business: starting Titan in 2020 7:10 Titan today: 12 people, US DTC, fashion and jewelry 7:55 13 of 14 clients came from referrals 9:15 Black Friday: the offer is everything 10:19 Ready by the end of October 11:31 Black Friday now starts 1 November 12:40 Paid for new customers, email for returning 14:03 Be bold, lead with the offer 15:56 Gold prices and jewelry margins 17:14 CPMs up 46% year over year 18:03 Volume vs quality in organic 20:03 Meta's Andromeda: your creative is the targeting 21:48 Winning ads fatigue in two to three weeks 22:42 Where AI helps, and where it doesn't 24:30 A 45-slide report in 30 minutes 25:51 Offer, creative, then media buying 28:33 Three campaigns, not fifty 30:01 Retargeting rarely works now 30:57 90% Meta, 10% Google 31:56 AEO: showing up in AI answers 34:46 The hidden reviews domain 36:04 TikTok for impulse buys 37:08 Micro-influencers and partnership ads 37:53 What's next: hiring for 2027 39:57 Followers and the personal brand 42:09 Which platforms to build on 43:43 The worst advice: chasing ROAS 45:08 Contribution margin, explained 47:03 The brand he admires: Gymshark

    Aleksandar Hadzhiyski: DTC Growth, Black Friday & Stop Chasing ROAS | Future Roots

  2. 1d ago

    Grace Quan: Solid-State Hydrogen, Energy Independence & Hydrogen in a Sponge | Future Roots

    Grace Quan (President & CEO, Hydrogen In Motion) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next. Grace has spent twelve years turning hydrogen, a gas that is hard to store, into a solid-state material that soaks it up like a sponge. We get into Infrastructure Independent Energy, the NATO DIANA drone that flies twice as long as a battery one, why Canada's microgrids still run on diesel, the decision she made on top of Kilimanjaro, and a trillion-dollar plan that starts with one plant. Hydrogen In Motion: https://www.hydrogeninmotion.com Connect with Grace: https://www.linkedin.com/in/grace-quan-6184271 Subscribe: https://youtube.com/@futurerootspodcast Listen on Spotify: https://open.spotify.com/show/4p1mksXI62GbTbEg82fTFD More episodes: https://futurerootspodcast.com Chapters 0:08 Hydrogen In Motion in two minutes 2:12 Welcome, Grace 3:03 Why hydrogen is so hard to store 3:41 A sponge for hydrogen 4:12 Infrastructure Independent Energy 6:14 150 grams in a 3-litre tank 7:38 Grey, green and the colours of hydrogen 9:20 A 50-step recipe, no rare minerals 10:40 The one plant you still need 12:25 NATO DIANA and the hydrogen drone 13:50 Silent power for troops and homes 14:47 Emergency relief, data centres, the Arctic 16:07 Hydrogen in a combustion engine 16:58 Where H2M is today: pilot plant 17:43 1997, Ballard and a Jaguar that never came 18:05 Kilimanjaro 18:31 Material science over pressure 20:05 Why drones first 20:44 Microgrids that run on diesel 21:44 A ton of hydrogen in a container 23:18 Backup power and H2U 26:45 Range extenders and electric boats 28:06 Climate: insurance tripled 30:25 Defence as the testing ground 32:25 Hormuz and the price at the pump 33:45 The trillion-dollar plan and a $100M raise 35:20 The energy mix: nuclear, fossil, steam 37:03 Call to action 38:41 The sun is hydrogen

    Grace Quan: Solid-State Hydrogen, Energy Independence & Hydrogen in a Sponge | Future Roots

  3. 1d ago

    George Siosi Samuels: Consciousness, Carbon vs Silicon & AI Is a Mirror | Future Roots

    George Siosi Samuels (Founder, Faiā) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next. Born in Fiji and raised between Australia and Bangladesh, Siosi explains why his name turned out to mean the bridge between carbon and silicon, and why he thinks the next four years decide whether we use AI consciously or hand it our judgment. We get into breath as the oldest technology, why networks and communities are the new moat, finding the game you are actually built to play, and why fear of AI is fear of ourselves. Chapters 0:08 What is consciousness? 2:23 A shy kid, a family breaking apart, the first questions 3:54 Fiji, Tuvalu, Samoa: where the name comes from 5:33 Seiosism, psilocybin and the siloxane bridge 9:04 Faiā: the purpose is to be a bridge 11:51 Minds under pressure: AI psychosis and overload 15:58 Oxygen, breath and carbon techniques 18:32 Unconscious users of technology, and 2030 21:44 The conscious stack: community is the moat 23:52 From entrepreneurs to prophets: humans make meaning 27:31 Which do you trust, carbon or silicon? 29:33 Capital: what game are you playing? 32:50 Wealth Dynamics and the four seasons of a business 35:27 Finding your way 40:19 Money becomes electricity 41:47 The Matrix, batteries and the cow 44:10 If we are afraid of AI, we are afraid of ourselves 46:55 The lab and the 1:3:5 rule Faiā: faiacorp.com Conscious Technologist: conscioustechnologist.com Conscious Stack Design: consciousstackdesign.com Connect with Siosi: linkedin.com/in/gssamuels Subscribe: youtube.com/@futurerootspodcast Listen on Spotify: open.spotify.com/show/4p1mksXI62GbTbEg82fTFD More episodes: futurerootspodcast.com

    George Siosi Samuels: Consciousness, Carbon vs Silicon & AI Is a Mirror | Future Roots

  4. 1d ago

    Jim Donnelly: Longevity Clinics, Stem Cells & Hard Is Not Trauma | Future Roots

    Jim Donnelly (Co-Founder & CEO, Humanaut Health) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next. From Ranger School and marketing Jell-O at Kraft to building Restore Hyper Wellness to 225 locations, Jim explains why longevity is just health optimization done day after day, where stem cells and peptides fit once sleep, movement and nutrition are handled, and the plan to open 100 Humanaut clinics in four years, with Mexico City and Mumbai first. He also draws the line between hard and trauma. Humanaut Health: humanauthealth.com Subscribe: youtube.com/@futurerootspodcast Listen on Spotify: open.spotify.com/show/4p1mksXI62GbTbEg82fTFD More episodes: futurerootspodcast.com Chapters 0:08 Growing up on army bases and Ranger School 5:24 A day I don't cry is a day I don't feel 7:08 Kraft, Coca-Cola and a little guilt 9:33 Restore Hyper Wellness: 10 services, 225 locations 12:55 His dad, the crash and the stem cells that brought him back 15:35 What Humanaut does: 200 blood tests and the what now 18:12 Stem cells and peptides explained 21:41 Longevity is health optimization, daily 23:24 The billionaires and the basics 26:53 100 clinics in four years, and going international 32:07 His own practice 35:39 Hard is not trauma

    Jim Donnelly: Longevity Clinics, Stem Cells & Hard Is Not Trauma | Future Roots

  5. 1d ago

    Helen Abalo: Bootstrapping 20 Years, Process Before AI & AI With Purpose | Future Roots

    Helen Abalo (Founder, Galiatech) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next. Helen has run Galiatech since 2007 on its own money, no investors and no loans, from quality software to process automation for Colombia's banks, state companies and industry. We get into why automating a broken process only speeds up the chaos, how an HP partnership turned into a $1M save, why clients now buy results instead of projects, and the health auditing product she is building next. Her closing line: AI with purpose. Chapters 00:00 Intro 00:08 Welcome 00:23 Why she started Galiatech in 2007 02:57 Bootstrapped for almost 20 years 04:30 From quality software to the HP partnership 06:00 Process automation since 2008 06:25 No help for women entrepreneurs 07:33 What has to be true before you automate 09:10 Broken processes, and why digitising them fails 11:28 Speeding up the chaos 11:51 Where big companies break: legacy and integration 13:23 When companies call: before or after the chaos 14:49 AI-first startups still need processes 15:42 The HP partner award and the $1M saved 18:13 From projects to results 21:07 How solutions get delivered now 22:46 Service as software and the boutique future 24:30 Health, longevity and an ageing world 26:08 Inclusive products for everyone 27:51 Selling to Ecopetrol-size companies 28:31 Confidence, risk and problem-solving 30:06 Build on platforms with a reputation 32:38 Sales is about people 34:08 Loneliness in the age of AI 35:44 Nature, water and AI with purpose 38:09 Lightning round: Medellín or Bogotá 38:55 Hospitals, clinics and vets 40:18 The health auditing product 42:12 Goodbye Galiatech: https://galiatech.com Connect with Helen: https://www.linkedin.com/in/helen-abalo-redden-47bb4622 Subscribe: https://youtube.com/@futurerootspodcast More episodes: https://futurerootspodcast.com

    Helen Abalo: Bootstrapping 20 Years, Process Before AI & AI With Purpose | Future Roots

  6. Oct 19

    Jeremy Lasman: Conscious Engineering, Computing With Light & Passion Is the Fuel | Future Roots

    Jeremy Lasman (The Passion Company, Quantum Star Systems; seven years at SpaceX) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next. Jeremy treats the imagination as a technology. He explains conscious engineering, why self-improvement isn't about fixing a broken self, how his team is building photonic computing that runs on light at room temperature, and why passion is the fuel that separates humans from machines. Subscribe: youtube.com/@futurerootspodcast Listen on Spotify: open.spotify.com/show/4p1mksXI62GbTbEg82fTFD More episodes: futurerootspodcast.com

    Jeremy Lasman: Conscious Engineering, Computing With Light & Passion Is the Fuel | Future Roots

  7. Oct 19

    Matthew Youngblut: Synthetic Biology, AI Biosecurity & AI Eats Biotech | Future Roots

    Matthew Youngblut (Co-founder & CSO, Flock Bio) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next. From a Ginkgo Bioworks layoff to a pivot that reached profitability in its first year, Matthew explains high-throughput DNA libraries, responsible AI in biotech, and why he believes AI will eat biotech: you can't AI a new gold mine, but you can AI a new drug. Subscribe: youtube.com/@futurerootspodcast Listen on Spotify: open.spotify.com/show/4p1mksXI62GbTbEg82fTFD More episodes: futurerootspodcast.com

    Matthew Youngblut: Synthetic Biology, AI Biosecurity & AI Eats Biotech | Future Roots

  8. Oct 19

    Guillaume Binet: How Robots Earn Our Trust | Future Roots

    Guillaume Binet (Founder, Copper Robotics) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next. After building self-driving stacks at Uber ATG, Argo AI and Motional, Guillaume is building Copper, an open-source operating system for robots that can replay exactly what a machine saw and did. He explains edge cases, determinism, and why the best sign of success in robotics is a ride so safe it's boring. Subscribe: youtube.com/@futurerootspodcast Listen on Spotify: open.spotify.com/show/4p1mksXI62GbTbEg82fTFD More episodes: futurerootspodcast.com

    Guillaume Binet: How Robots Earn Our Trust | Future Roots
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About

The way we grow and eat food is broken. Future Roots talks to the people fixing it. Each episode, Raiz CEO Emiliano Gutierrez sits down with one guest: a chef, a founder, an investor, a hotelier, a grower. Someone with a point of view on where food goes next, and the work to back it up. 40 minutes. No panels. No fluff.

Information

  • Creator
    Raiz
  • Years Active
    2026
  • Episodes
    29
  • Rating
    Explicit
  • Copyright
    © Raiz
  • Show Website
    Future Roots