Demand and Deliver

R17 Ventures AG
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  • Marketing
  • Updated Biweekly

Demand and Deliver is a podcast about growth that shows up in the numbers. Honest conversations with senior marketing leaders about what moves revenue and profitability: digital and integrated marketing strategy, paid media, demand generation, acquisition and retention - and the judgement calls that turn spend into results. Real tactics, real numbers, no fluff - across B2B, e-commerce and SaaS. For any business serious about growing. A podcast by R17 Ventures AG, hosted by Jono Duguid. R17 Ventures AG is an international digital marketing agency focused on growth, paid on results.

Episodes

  1. 1d ago

    Account-Based Marketing (ABM) for B2B Marketers

    Account-based marketing (ABM) is everywhere on LinkedIn right now, and a surprising number of people still can’t say what it is. In this episode, Jono Duguid, Group Head of Marketing & Sales at R17 Ventures AG, and Léhan Claassen, Strategy Lead at R17 Ventures AG, break it down from the ground up: the spear versus the net, why LinkedIn is the channel it runs on, and the order we use with clients: find the companies, confirm they’re on LinkedIn, map the buying committee, then write the message for the role. They also cover what gets skipped. Why an unverified list spends your budget on the wrong accounts, faster. Why bidding on a lead-gen objective for a decision-maker who will never fill in a form is paying LinkedIn’s highest rate for nothing. How LinkedIn shows which companies saw and clicked your ads, and how sales turns that into an introduction instead of a cold call. Why 50 target companies isn’t enough and what the working minimum actually is (3,500 to 5,000 people). How to stop a small audience seeing the same ad every three days. And where ABM goes beyond LinkedIn: Meta for retargeting, Google for intent, and what AI can now do for account research. Read more about ABM for B2B: What Is Account-Based Marketing? A Practical B2B GuideABM Beyond LinkedIn: How to Align Paid Media and SalesConnect with our Speakers on LinkedIn: Jono DuguidLéhan ClaassenFind out more about R17: r17ventures.com

    Account-Based Marketing (ABM) for B2B Marketers
  • 1 Episode

About

Demand and Deliver is a podcast about growth that shows up in the numbers. Honest conversations with senior marketing leaders about what moves revenue and profitability: digital and integrated marketing strategy, paid media, demand generation, acquisition and retention - and the judgement calls that turn spend into results. Real tactics, real numbers, no fluff - across B2B, e-commerce and SaaS. For any business serious about growing. A podcast by R17 Ventures AG, hosted by Jono Duguid. R17 Ventures AG is an international digital marketing agency focused on growth, paid on results.

Information

  • Creator
    R17 Ventures AG
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © R17 Ventures AG
  • Show Website
    Demand and Deliver