Demand and Deliver

R17 Ventures AG
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  • Marketing
  • Biweekly

Demand and Deliver is a podcast about growth that shows up in the numbers. Honest conversations with senior marketing leaders about what moves revenue and profitability: digital and integrated marketing strategy, paid media, demand generation, acquisition and retention - and the judgement calls that turn spend into results. Real tactics, real numbers, no fluff - across B2B, e-commerce and SaaS. For any business serious about growing. A podcast by R17 Ventures AG, hosted by Jono Duguid. R17 Ventures AG is an international digital marketing agency focused on growth, paid on results.

Episodes

  1. Oct 18

    Paid Media Readiness: The Pre-Launch Checklist

    Paid media amplifies demand. It cannot build a product that isn’t ready, ship stock that isn’t in the warehouse, or call leads nobody is there to call. Yet most performance marketing campaigns, from e-commerce to SaaS to B2B lead generation, go live before the business is ready for them. In this episode, Jono Duguid, Group Head of Marketing & Sales at R17 Ventures AG, and Mariangela Coco, CEO of R17 Ventures AG, go through the pre-launch checklist we run before paid social or paid search spends a euro: can a stranger complete the whole journey, including payment? Is the product in the warehouse, and can you reorder if the campaign works? Is the checkout working, is conversion tracking in place, and who actually owns the ad accounts? And in lead generation, who is going to phone the leads, and how fast? They also cover the numbers. Why starting too early costs you twice. Why a target CPA should be reverse-engineered from your cost of goods, margin and runway rather than copied from a benchmark, and what a “scaling CPA” is. Why customer lifetime value decides whether paid ads make sense at all, and when the honest answer is no. Why an app install isn’t success and what to optimize for instead. And why we’ve told clients not to launch yet, even though we’re paid on their growth. Read more about paid media readiness: Is Your Business Ready for Paid Media? A Launch Readiness ChecklistKnow Your Numbers Before You Run Ads: Unit Economics, CAC, LTV and RunwayConnect with our Speakers on LinkedIn: Jono DuguidMariangela CocoFind out more about R17: r17ventures.com Topics: paid media, performance marketing, launch readiness, product readiness, conversion tracking, unit economics, customer acquisition cost (CAC), lifetime value (LTV), go-to-market, e-commerce, SaaS, B2B lead generation.

    Paid Media Readiness: The Pre-Launch Checklist

  2. Oct 14

    Account-Based Marketing (ABM) for B2B Marketers

    Account-based marketing (ABM) is everywhere in B2B marketing and LinkedIn advertising right now, and a surprising number of people still can’t say what it is. In this episode, Jono Duguid, Group Head of Marketing & Sales at R17 Ventures AG, and Léhan Claassen, Strategy Lead at R17 Ventures AG, break it down from the ground up: the spear versus the net, why LinkedIn is the channel it runs on, and the order we use with clients: find the companies, confirm they’re on LinkedIn, map the buying committee, then write the message for the role. They also cover what gets skipped. Why an unverified list spends your budget on the wrong accounts, faster. Why bidding on a lead-gen objective for a decision-maker who will never fill in a form is paying LinkedIn’s highest rate for nothing. How LinkedIn shows which companies saw and clicked your ads, and how sales turns that into an introduction instead of a cold call. Why 50 target companies isn’t enough and what the working minimum actually is (3,500 to 5,000 people). How to stop a small audience seeing the same ad every three days. And where ABM goes beyond LinkedIn: Meta for retargeting, Google for intent, and what AI can now do for account research. Read more about ABM for B2B: What Is Account-Based Marketing? A Practical B2B GuideABM Beyond LinkedIn: How to Align Paid Media and SalesConnect with our Speakers on LinkedIn: Jono DuguidLéhan ClaassenFind out more about R17: r17ventures.com Topics: account-based marketing, ABM, B2B marketing, LinkedIn Ads, paid social, demand generation, lead generation, buying committee, sales and marketing alignment.

    Account-Based Marketing (ABM) for B2B Marketers
  • 2 Episodes

About

Demand and Deliver is a podcast about growth that shows up in the numbers. Honest conversations with senior marketing leaders about what moves revenue and profitability: digital and integrated marketing strategy, paid media, demand generation, acquisition and retention - and the judgement calls that turn spend into results. Real tactics, real numbers, no fluff - across B2B, e-commerce and SaaS. For any business serious about growing. A podcast by R17 Ventures AG, hosted by Jono Duguid. R17 Ventures AG is an international digital marketing agency focused on growth, paid on results.

Information

  • Creator
    R17 Ventures AG
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © R17 Ventures AG
  • Show Website
    Demand and Deliver