On Time Collectors Series | Presented By 0260 and The Miami Watch Club

Lex Borrero

On Time Collector Series is a conversation-driven show exploring watch collecting beyond hype and price. We sit down with collectors, designers, and industry leaders to talk about taste, legacy, personal milestones, and the emotional reasons people collect. Real stories, real wrists, timeless perspective.

  1. Sep 10

    We Toured JLC: The Hidden History of Luxury Watchmaking

    What happens when you stop looking at watches through a display case and actually step inside the places where some of the most important watches in history were created? For this special episode of ON TIME, Lex and CJ sit down in Germany at the end of Time to Drive Europe to unpack one of their biggest watch trips yet, including visits to Jaeger-LeCoultre and Louis Vuitton’s La Fabrique du Temps. The journey begins at JLC, a manufacture often called the “watchmaker’s watchmaker.” With more than 1,300 calibers developed throughout its history, Jaeger-LeCoultre movements have powered watches from some of the biggest names in watchmaking, including Audemars Piguet and Vacheron Constantin. Lex and CJ explore that history, what they saw inside the manufacture and museum, the resurgence of the Reverso, and the new watch Lex couldn’t leave Europe without. From the hidden history behind JLC movements to modern high watchmaking, collector value, new releases, unexpected pickups and whether these watches actually deserve a place in your collection, this episode is a look at watch culture from inside the manufactures themselves. And after late nights, early mornings, driving across Europe and experiencing it all alongside fellow collectors, Lex and CJ reflect on why Time to Drive is about the people, friendships and experiences collecting creates along the way. Watch the full episode of ON TIME and subscribe to 0260 for more stories from the people, brands and collectors shaping watch culture.

  2. Sep 3

    20 Years Selling Watches Taught Him THIS About Collecting

    After more than 20 years in the watch business, Rocky has learned that the price on a watch, or the name on the dial, doesn’t always tell you what it’s actually worth to a collector. In this episode of ON TIME: A Collector’s Journey, Lex Borrero and CJ sit down with Rocky, longtime watch professional, MIA Watch Club member, and collector of more than **170 watches**, to unpack a career that started almost by accident and eventually became a life dedicated to horology. Rocky takes us from selling jewelry and his first Citizen to studying watchmaking, working around some of the biggest names in the industry, and developing a completely different philosophy on how to buy and collect watches. Along the way, the conversation gets into **price vs. value**, movements vs. design, affordable watches vs. high horology, independent brands, chronographs, vintage pieces, and why collectors should understand what they're actually paying for instead of simply chasing a logo or the latest hype. And despite owning more than 170 watches today, one of the pieces that means the most to Rocky is still the scratched-up Citizen that helped start the entire journey. The guys also get into the current state of Audemars Piguet, why vintage AP continues to inspire collectors, accessible independent watchmaking, and some of the unusual pieces Rocky has added to a collection that refuses to fit into one category. Subscribe to 0260 for more episodes of ON TIME featuring collectors, watchmakers, industry veterans, and the people shaping modern watch culture. #WatchCollecting #LuxuryWatches #WatchCollector #AudemarsPiguet #Rolex #Omega #Citizen #Horology #MIAWatchClub #0260 #OnTime

  3. Aug 27

    The Watch Brand Serious Collectors Can’t Ignore IN 2026!

    Christopher Ward went from a brand many collectors overlooked to creating a watch that sold out in just two hours and changed the trajectory of the company. In this special live episode of On Time, Lex Borrero and CJ sit down with Mike Pearson of Christopher Ward at Miami Watch Club to talk about the rise of the brand, the success of the Bel Canto, and why more serious collectors are beginning to pay attention. Mike takes us through his own journey into watches, what brought him to Christopher Ward after nearly two decades in the industry, and why he believes community has become one of the brand’s biggest advantages. They also break down the Bel Canto, the chiming watch that introduced Christopher Ward to an entirely new audience, sold its first 300 pieces in two hours, and helped put the brand on the map. From there, the conversation gets into in-house movements, the C12 Loco, Christopher Ward’s direct-to-consumer model, its growing showroom strategy across North America, and what could be coming next. And after the success of the Miami Watch Club × Christopher Ward Bel Canto, Lex asks the question everyone wants answered: From first-time collectors to people with serious collections, this conversation is about what happens when great watchmaking, design and community come together, regardless of the name on the dial. Subscribe to On Time for more conversations with the collectors, watchmakers, founders and personalities shaping modern watch culture. #ChristopherWard #BelCanto #WatchCollecting #Watches #MiamiWatchClub #OnTime #0260

About

On Time Collector Series is a conversation-driven show exploring watch collecting beyond hype and price. We sit down with collectors, designers, and industry leaders to talk about taste, legacy, personal milestones, and the emotional reasons people collect. Real stories, real wrists, timeless perspective.