Build 10x Faster with AI by Austin Marchese

Austin Marchese

I’m Austin. I was the COO of a $25M tech startup and an engineer at JPMorgan. Now I help ambitious people use AI to build things that make a difference. On this show, I break down what actually matters for your career as AI reshapes work, pulling from my past and current experience helping 7 and 8 figure businesses integrate AI. If that sounds interesting, follow the show so you don’t miss an episode. See you in the next one 🚀 Biz Inquiries: austinmarchese@smoothmedia.co

Episodes

  1. Nov 3

    Nate Herk: The Most Valuable AI Skill to Learn In 2027

    Free 5-day AI playbook (what I used to build a $25M+ startup): ⁠https://austinsnewsletter.com In this video, I sit down with Nate Herk, an AI expert with over 1 million subscribers, and he says the most valuable skill in 2027 is not prompting. It is managing your AI agents. Most people spin up agents and start talking before anyone defines the job. Nate breaks down the 5 steps that fix that: onboard it like a new hire, match the oversight to the stakes, never take the first look, turn every correction into the system, and only then make it proactive. Plus the AI automation mistake that emailed 200,000 people by accident. By the end, you’ll know how to write a job description for an AI agent, lock down what it can touch with tools instead of prompts, build a validation layer into your Claude skills, and be ready for what Nate calls multiplayer AI. Timestamps:(0:00) - The Most Valuable AI Skill In 2027(0:42) - Step 1: Onboard It Like A New Hire(2:58) - Step 2(8:48) - Step 3(13:19) - Step 4(15:08) - Step 5(17:54) - The Biggest Change Coming In 2027 --------NATE’S CHANNEL:- Nate Herk’s channel: https://www.youtube.com/@nateherk FOR INDIVIDUALS:Free 5-day AI playbook (what I used to build a $25M+ startup): https://austinsnewsletter.com?utm_source=youtube&utm_campaign=nateUse BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai?utm_source=youtube&utm_campaign=nate FOR FOUNDERS & OPERATORS (How to work with me):Build a Team of AI Agents that save you 10+ hours a week - https://buildpartner.ai/executive?utm_source=youtube&utm_campaign=nateCreate an AI Agent Content Team that saves you time while increasing content quality - https://www.buildpartner.ai/executive/content?utm_source=youtube&utm_campaign=nate---------- If you’re new here, I’m Austin Marchese. How I got here...16: First business (SAT Math Tutor)22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM23: Bitcoin ATM company + building algorithms for a professional gambler (fun story)24: Started creating content, grew 100k+ followers, built first agency, The Incubator25: Scaled agency to 15+ team members, $75K/M while working full time26: Quit my job, joined a startup called IYK27: Became COO of a $25M+ tech startup, worked with Ed Sheeran, Chance the Rapper and more28: Built a $20M+ real estate portfolio in the background29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai29: Became one of the biggest Claude Youtubers, with multiple videos over 500,000 views30: Completed an Ironman and just getting started... To everyone who’s spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build...

  2. Oct 25

    Stop Prompting Claude. Start Loop Engineering.

    Get my free 5-day AI playbook (what I used to build a $25M+ startup): https://the-ai-playbook.com/loop In this video, I break down Loop Engineering (Claude Loops), the shift Boris Cherny and Peter Steinberger both made when they stopped prompting their AI and started loop engineering instead. You’ll learn what a loop actually is, when to use one, the 5 building blocks every successful loop needs, and how to build your first loop today even if you have zero technical experience. Timestamps:(0:00) - Stop Prompting Claude, Start Writing Loops(0:46) - Part 1: What a Loop Actually Is(2:34) - Part 2: The 5 Building Blocks(2:38) - Block 1: The Trigger(4:01) - Block 2: Execution Skills(5:15) - Block 3: Goal and Verification(7:53) - Block 4: Output and Memory(9:16) - Part 3: Build Your First Loop Today --------FOR INDIVIDUALS: Free 5-day AI playbook (what I used to build a $25M+ startup): https://the-ai-playbook.com/loopUse BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai/loop FOR BUSINESSES, Ways to work with me: Apply for my Executive AI Coaching Program: https://www.theincubator.xyz/apply/loopWant to build a SaaS product without hiring a CTO? https://www.theincubator.xyz/eng/loop -------- If you’re new here, I’m Austin Marchese. How I got here...16: First business (SAT Math Tutor)22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM23: Bitcoin ATM company + building algorithms for a professional gambler (fun story)24: Started creating content, grew 100k+ followers, built first agency, The Incubator25: Scaled agency to 15+ team members, $75K/M while working full time26: Quit my job, joined a startup called IYK27: Became COO of a $25M+ tech startup, worked with Ed Sheeran, Chance the Rapper and more28: Built a $20M+ real estate portfolio in the background29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai To everyone who’s spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build... - Austin Follow the show on Spotify Follow InstagramYoutube

  3. Oct 25

    Paste This Into Claude, Never Hit a Token Limit Again

    Check out my free 5-day AI playbook (what I used to build a $25M+ startup): https://austinsnewsletter.com/pin Running out of tokens and hitting token limits can significantly slow you down. So in this video I break down the exact Claude setup so you never hit a token limit again. Broken down into 3 parts, each builds on the next and when you apply all of them it will let you build 10x faster because you'll never hit a token limit again. By the end you'll know exactly where your tokens are leaking, how to cut your inputs 60 to 90%, and how to build all day instead of waiting every 5 hours for your limit to reset. Try Bolt Slides today to transform how you make decks: https://bolt.new/?utm_medium=influencer&utm_source=youtube&utm_campaign=austinmarchese Timestamps: (0:00) - How to Never Hit a Token Limit Again (1:03) - Part 1: Quick Wins (1:55) - Quick Win 1: Fix Your Contextual Habits (3:16) - Quick Win 2: Contextual Cleanup (4:40) - Quick Win 3: Reduce Your Output Tokens (7:03) - Part 2: System Upgrades (7:14) - Upgrade 1: Compress Inputs (8:50) - Upgrade 2: Subagents on the Minimum Viable Model (10:31) - Upgrade 3: Script-Driven Skills (11:51) - Part 3: Nuclear Enhancements (12:03) - Nuclear 1: Route Work to Codex (12:58) - Nuclear 2: Images Instead of Text (13:50) - Nuclear 3: Swap the Engine Entirely (14:47) - Nuclear 4: Run Your Own Model Locally (16:26) - The Full Checklist (Speed Run) -------- FOR INDIVIDUALS: Free 5-day AI playbook (what I used to build a $25M+ startup): https://austinsnewsletter.com/ccnl Use BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai/ccnl Want to work with me? Apply here: https://www.theincubator.xyz/work-with-me FOR BUSINESSES, Ways to work with me: Apply for my Executive AI Coaching Program: https://www.theincubator.xyz/apply/ccnl Want to build a SaaS product without hiring a CTO? https://www.theincubator.xyz/eng/ccnl -------- LINKS MENTIONED IN THIS VIDEO: * Caveman plugin: https://github.com/juliusbrussee/caveman * RTK: https://github.com/rtk-ai/rtk * Codex plugin: https://github.com/openai/codex-plugin-cc * pxpipe: https://github.com/teamchong/pxpipe If you're new here, I'm Austin Marchese. How I got here... 16: First business (SAT Math Tutor) 22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM 23: Bitcoin ATM company + building algorithms for a professional gambler (fun story) 24: Started creating content, grew 100k+ followers, built first agency, The Incubator 25: Scaled agency to 15+ team members, $75K/M while working full time 26: Quit my job, joined a startup called IYK 27: Became COO of a $25M+ tech startup, worked with Ed Sheeran, Chance the Rapper and more 28: Built a $20M+ real estate portfolio in the background 29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai 29: Became one of the biggest Claude Youtubers, with multiple videos over 500,000 views To everyone who's spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build... Follow the show on Spotify - ⁠⁠Austin Marchese⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠Youtube

  4. Oct 25

    I Tested Grok Bot vs Claude on 12 Daily Use Cases

    Check out my free 5-day AI playbook (what I used to build a $25M+ startup): https://austinsnewsletter.com/pin In this video I go through Grok Bot vs Claude and the 12 most important Grok Bot vs Claude use cases for professionals and tell you which tool actually wins each one, Grok Bot or Claude. Grok Bot vs Claude isn't a model debate. Grok Bot is an AI team member you hand work to. Claude is an AI workbench you build inside. Once you see that split, picking the right AI tools for business stops being a guessing game. By the end you'll know which tool to reach for across operations, growth, and innovation, which tasks to hand off vs keep in the loop on, and the elephant in the room that matters more than either tool. Granola is the AI notepad for professionals in back-to-back meetings. Get 100% off your first month: https://go.granola.ai/austin-marchese Videos Referenced: Paste This Into Claude, Never Get Stupid AI Responses Again: https://www.youtube.com/watch?v=Dza_WDoTzRQ The Ultimate Guide to Building 10x Faster with Claude: https://www.youtube.com/watch?v=Q-3fgVdmuVw Timestamps: (0:00) - Grok Bot vs Claude: Which Should You Use? (0:18) - Part 1: AI Team Member vs AI Workbench(2:21) - Part 2: Which Tool Wins Each Use Case (2:49) - Use Case 1 (Operations): Reviewing Your Inbox and Messages (4:19) - Use Case 2: Action Items From Meeting Notes (5:15) - Granola, the AI meeting assistant (6:57) - Use Case 3: Completing Online Tasks For You (8:42) - Use Case 4: Creating Reports and Identifying Solutions (10:00) - Use Case 5 (Growth): Finding New Customers (11:21) - Use Case 6: Creating Marketing Content (12:39) - Use Case 7: Writing Sales Copy (14:14) - Use Case 8: Creating Client Proposals (15:49) - Use Case 9 (Innovation): Researching Ideas and Competitors (16:48) - Use Case 10: Building an App or Internal Tool (18:41) - Use Case 11: Automating Repetitive Work (19:34) - Use Case 12: Doing Things You've Never Thought Of (21:03) - Recap: Which Tool For Each Bucket (21:28) - Part 3: The Elephant in the Room FOR INDIVIDUALS:Free 5-day AI playbook (what I used to build a $25M+ startup): https://austinsnewsletter.com/?utm_source=youtube&utm_campaign=grok Use BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai/?utm_source=youtube&utm_campaign=grok Want to build a Custom AI App that saves you 10+ Hours a week - https://buildpartner.ai/executive?utm_source=youtube&utm_campaign=grok FOR BUSINESSES (How to work with me): Want a Custom AI App that runs your content and saves you 10+ Hours a week - https://www.buildpartner.ai/executive/content?utm_source=youtube&utm_campaign=grok LINKS MENTIONED IN THIS VIDEO: * Granola (100% off your first month): https://go.granola.ai/austin-marchese * Obsidian: https://obsidian.md * Claude Design: https://claude.com/product/design * Grok Bot: https://x.ai/news/introducing-grok-bot If you're new here, I'm Austin Marchese. How I got here... 16: First business (SAT Math Tutor) 22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM 23: Bitcoin ATM company + building algorithms for a professional gambler (fun story) 24: Started creating content, grew 100k+ followers, built first agency, The Incubator 25: Scaled agency to 15+ team members, $75K/M while working full time 26: Quit my job, joined a startup called IYK 27: Became COO of a $25M+ tech startup, worked with Ed Sheeran, Chance the Rapper and more 28: Built a $20M+ real estate portfolio in the background 29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai 29: Became one of the biggest Claude Youtubers, with multiple videos over 500,000 views 30: Completed an Ironman and just getting started... To everyone who's spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build... Follow the show on Spotify - ⁠Austin Marchese⁠ ⁠Instagram⁠ ⁠Youtube

  5. Oct 19

    Stop Watching Tutorials - Build These 4 Claude Projects to 10x Output

    Get my free 5-day AI playbook (what I used to build a $25M+ startup): https://www.austinsnewsletter.com/spec In this video, I break down 4 Claude Code projects that EVERYONE should build rather than watch random tutorials. In this video, you'll build your own AI Board of Advisors, a NICHED Command Center for the work you already do, an AI-optimized personal website, and the Internal Operating System that ties it all together. Use Hostinger's Claude Code Integration Today (use code AUSTINM for 10% off) - ⁠http://hostinger.com/austinm⁠ Timestamps: (0:00) - Project 1 (2:21) - Project 2 (6:11) - Project 3 (9:52) - Project 4 -------- FOR INDIVIDUALS: * Free 5-day AI playbook (what I used to build a $25M+ startup): https://the-ai-playbook.com/4cp * Use BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai/4cp FOR BUSINESSES, Ways to work with me: * Apply for my Executive AI Coaching Program: https://www.theincubator.xyz/apply/4cp * Want to build a SaaS product without hiring a CTO? https://www.theincubator.xyz/eng/4cp -------- If you're new here, I'm Austin Marchese. How I got here... 16: First business (SAT Math Tutor) 22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM 23: Bitcoin ATM company + building algorithms for a professional gambler (fun story) 24: Started creating content, grew 100k+ followers, built first agency, The Incubator 25: Scaled agency to 15+ team members, $75K/M while working full time 26: Quit my job, joined a startup called IYK 27: Became COO of a $25M+ tech startup, worked with Ed Sheeran, Chance the Rapper and more 28: Built a $20M+ real estate portfolio in the background 29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai To everyone who's spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build... - Austin Follow the show on Spotify Follow InstagramYoutube

  6. Oct 16

    Claude Code vs Codex: Which Should You ACTUALLY Use?

    Get my free 5-day AI playbook (what I used to build a $25M+ startup): https://the-ai-playbook.com/cvc In this video, I compare Codex and Claude Code and go through the 5 categories that actually matter, and give you my honest verdict on which one you should use to help you build quicker. I also address an elephant in the room that nobody is talking about and how you should focus your energy on this specific thing. In my eyes, Codex vs Claude Code is just the wrong question to ask. Timestamps: (0:00) - Codex vs Claude Code: What ACTUALLY Matters (0:18) - Part 1: The Tool Scoreboard (1:16) - Category 1: User Interface (1:40) - Category 2: Technical Output (2:28) - Category 3: Design Output (3:12) - Category 4: Non-Technical Output (3:57) - Category 5: Cost and Speed (4:50) - Part 2: The Undeniable Test (6:49) - Part 3: The Common Layer -------- FOR INDIVIDUALS: * Free 5-day AI playbook (what I used to build a $25M+ startup): https://the-ai-playbook.com/cvc * Use BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai/cvc FOR BUSINESSES, Ways to work with me: * Apply for my Executive AI Coaching Program: https://www.theincubator.xyz/apply/cvc * Want to build a SaaS product without hiring a CTO? https://www.theincubator.xyz/eng/cvc -------- If you're new here, I'm Austin Marchese. How I got here... 16: First business (SAT Math Tutor) 22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM 23: Bitcoin ATM company + building algorithms for a professional gambler (fun story) 24: Started creating content, grew 100k+ followers, built first agency, The Incubator 25: Scaled agency to 15+ team members, $75K/M while working full time 26: Quit my job, joined a startup called IYK 27: Became COO of a $25M+ tech startup, worked with Ed Sheeran, Chance the Rapper and more 28: Built a $20M+ real estate portfolio in the background 29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai To everyone who's spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build... - Austin Follow the show on Spotify Follow InstagramYoutube

  7. Oct 16

    Paste This Into Claude, It'll Make You Build 10x Faster.

    Get my free 5-day AI playbook (what I used to build a $25M+ startup): https://the-ai-playbook.com/pp6 In this video I break down the 6 Power Phrases you type into Claude Code that change how every project starts, scales, and runs without you. It's not better prompts, a smarter model, or more plugins. It's 6 exact phrases the creator of Claude Code and Andrej Karpathy actually swear by, plus the one cautionary phrase 99% of people get wrong that quietly costs them time and money. Timestamps: (0:00) - 6 Power Phrases to Build 10x Faster (0:26) - Power Phrase #1 (3:14) - Power Phrase #2 (5:45) - Power Phrase #3 (7:52) - Power Phrase #4 (11:09) - Power Phrase #5 (12:59) - Power Phrase #6 (the dangerous one) -------- FOR INDIVIDUALS: * Free 5-day AI playbook (what I used to build a $25M+ startup): https://the-ai-playbook.com/pp6 * Use BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai/pp6 FOR BUSINESSES, Ways to work with me: * Apply for my Executive AI Coaching Program: https://www.theincubator.xyz/apply/pp6 * Want to build a SaaS product without hiring a CTO? https://www.theincubator.xyz/eng/pp6 -------- LINKS MENTIONED IN THIS VIDEO: * Wispr Flow (voice-to-text for the interview): https://ref.wisprflow.ai/austin-marchese * Hex (voice-to-text for the interview): https://github.com/kitlangton/Hex * Human-validation zones deep dive (video): https://www.youtube.com/watch?v=7zZy1QTvokM If you're new here, I'm Austin Marchese. How I got here... 16: First business (SAT Math Tutor) 22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM 23: Bitcoin ATM company + building algorithms for a professional gambler (fun story) 24: Started creating content, grew 100k+ followers, built first agency, The Incubator 25: Scaled agency to 15+ team members, $75K/M while working full time 26: Quit my job, joined a startup called IYK 27: Became COO of a $25M+ tech startup, worked with Ed Sheeran, Chance the Rapper and more 28: Built a $20M+ real estate portfolio in the background 29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai To everyone who's spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build... Austin Follow the show on Spotify Follow InstagramYoutube

  8. Oct 16

    How Anthropic Engineers ACTUALLY Prompt Claude Code

    Get my free 5-day AI playbook (what I used to build a $25M+ startup): https://the-ai-playbook.com/4rules In this video, I break down 4 rules I uncovered from studying how Anthropic's own engineers ACTUALLY prompt Claude Code. Almost everyone is doing it wrong, and once you see these rules, you can't unsee them. No technical experience required, and they apply to any project you're working on. Timestamps: (0:00) - How Anthropic Engineers ACTUALLY Prompt Claude Code (0:18) - Rule #1: Prompt Skills, Not Claude (2:05) - Rule #2: Skills Are More Than Prompts (4:36) - Rule #3: Build Composable Skills, Not Custom Skills (6:30) - Pattern #1: Save Scripts Inside Skills (7:35) - Pattern #2: Control Who Invokes What (8:51) - Rule #4: Skills Get Smarter Every Session -------- FOR INDIVIDUALS: * Free 5-day AI playbook (what I used to build a $25M+ startup): https://the-ai-playbook.com/4rules * Use BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai/4rules FOR BUSINESSES, Ways to work with me: * Want AI systems built into your operations? https://theincubator.xyz/ops/4rules * Want to build a SaaS product without hiring a CTO? https://www.theincubator.xyz/eng/4rules -------- If you're new here, I'm Austin Marchese. How I got here... 16: First business (SAT Math Tutor) 22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM 23: Bitcoin ATM company + building algorithms for a professional gambler (fun story) 24: Started creating content, grew 100k+ followers, built first agency, The Incubator 25: Scaled agency to 15+ team members, $75K/M while working full time 26: Quit my job, joined a startup called IYK 27: Became COO of a $25M+ tech startup, worked with Ed Sheeran, Chance the Rapper and more 28: Built a $20M+ real estate portfolio in the background 29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai To everyone who's spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build... - Austin Follow the show on Spotify - Austin Marchese Follow Instagram Youtube

    How Anthropic Engineers ACTUALLY Prompt Claude Code

  9. Oct 15

    Stop Prompting Claude. Use Karpathy's Method Instead.

    Get my free 5-day AI playbook (what I used to build a $25M+ startup): https://www.austinsnewsletter.com/spec In this video, I break down the exact method Andrej Karpathy, the former head of AI at Tesla, uses Claude to build 10x faster in 2026. Almost everyone is prompting Claude Code wrong, and his approach comes down to 3 simple layers, that anyone can follow. When you implement these you'll start to see the real potential of Claude and Claude Code/Claude Cowork. Timestamps: (0:00) - The Karpathy Method (0:28) - Layer 1 (3:34) - Layer 2 (8:48) - Layer 3 (12:36) - One Thing to Focus On -------- FOR INDIVIDUALS: * Free 5-day AI playbook (what I used to build a $25M+ startup): https://www.austinsnewsletter.com/spec * Use BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai/spec FOR BUSINESSES, Ways to work with me: * Apply for my Executive AI Coaching Program: https://www.theincubator.xyz/apply/spec * Want to build a SaaS product without hiring a CTO? https://www.theincubator.xyz/eng/spec -------- LINKS MENTIONED IN THIS VIDEO: Codex plugin: https://github.com/openai/codex-plugin-cc If you're new here, I'm Austin Marchese. How I got here... 16: First business (SAT Math Tutor) 22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM 23: Bitcoin ATM company + building algorithms for a professional gambler (fun story) 24: Started creating content, grew 100k+ followers, built first agency, The Incubator 25: Scaled agency to 15+ team members, $75K/M while working full time 26: Quit my job, joined a startup called IYK 27: Became COO of a $25M+ tech startup, worked with Ed Sheeran, Chance the Rapper and more 28: Built a $20M+ real estate portfolio in the background 29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai To everyone who's spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build... - Austin Follow the show on Spotify Follow InstagramYoutube

    Stop Prompting Claude. Use Karpathy's Method Instead.
  • 9 Episodes

About

I’m Austin. I was the COO of a $25M tech startup and an engineer at JPMorgan. Now I help ambitious people use AI to build things that make a difference. On this show, I break down what actually matters for your career as AI reshapes work, pulling from my past and current experience helping 7 and 8 figure businesses integrate AI. If that sounds interesting, follow the show so you don’t miss an episode. See you in the next one 🚀 Biz Inquiries: austinmarchese@smoothmedia.co

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