Content Powers AI

Trillions of dollars are being invested in AI. So why are so many organizations struggling to turn that investment into business value? The conversation about artificial intelligence is everywhere: generative AI, AI agents, automation, and enterprise AI transformation. Yet many organizations are finding that moving from promising pilots to meaningful, measurable results is harder than expected. One critical factor in scaling organizational AI often gets overlooked: The content. Content Powers AI explores the connection between content and artificial intelligence and what organizations need to get right to turn AI ambition into business results. Hosted by Colleen Jones, president of Content Science and author of The Content Advantage, the podcast features candid conversations with enterprise leaders, industry analysts, AI researchers, and more as they navigate the realities of AI adoption. Together, they explore what works beyond the hype, what gets in the way, and how organizations can build the foundation for AI that delivers meaningful value. Example topics include: > AI strategy and enterprise AI transformation: Moving from AI experimentation and pilots to scalable, sustainable business outcomes with the right content approach. > Content strategy and AI readiness: Why high-quality, structured, accessible, and well-governed content matters to AI performance. > Content operations and governance: Improving workflows, ownership, measurement, and collaboration to support AI and content at scale. > AI agents and agentic AI: Rethinking workflows, human expertise, oversight, and decision-making as AI takes on more complex work. > Knowledge management and content as infrastructure: Making organizational knowledge usable by both people and AI systems. > Customer experience and digital transformation: Using content and AI to create more useful, differentiated, and effective experiences. > The future of work: Understanding where AI can automate work, where human judgment matters most, and how teams can focus on higher-value contributions. Through real-world examples, research-based insights, and thoughtful debate, Content Powers AI looks beyond what AI can generate to ask a more consequential question: What needs to be true inside an organization for AI to actually work? Whether you lead content, marketing, product, customer experience, technology, or another key function, this podcast will help you understand the emerging organizational capabilities behind successful AI—and start identifying ways you can build them. Investing in AI is one thing. Realizing its value is another. The content behind AI can make the difference between an impressive demonstration and a transformative capability. Subscribe to Content Powers AI for fresh perspectives on enterprise AI, content strategy, content operations, AI readiness, agentic AI, and the future of business.