FIR Podcast Network

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For Immediate Release: Podcasts for Communicators

Episodes

  1. 1h ago

    Circle of Fellows #131: The Evolving Media Landscape and What It Means for Media Relations

    Local newsrooms keep shrinking, journalism schools keep closing their doors, and the reporters who remain are stretched thinner than ever. For organizational communicators, that shift changes the math on media relations. It's no longer enough to know how to write a pitch. You need to understand who's left to receive it, what standards still govern their work, and how to build the kind of relationship that gets your story told well instead of not at all. Circle of Fellows #131 features four IABC Fellows with deep backgrounds in journalism and media relations. Moderated by Shel Holtz, SCMP, the panel discussed what's changed in the newsroom, what hasn't, and what it means for the way communicators do their jobs. The panel dug into what that means day to day for communicators, including: Thinking local and strategic. Where does your story actually need to go, and which relationships and networks get it there? Knowing journalistic standards and principles (JSPs). Understanding what reporters can and can't do — and where the real limits are — makes for smarter pitches and fewer frustrated calls. Respecting deadlines and information needs. How communicators and journalists can work together, rather than at cross purposes, to produce the stories both sides actually want. Getting to know the people in your "journalism 'hood." In a shrunken media landscape, personal relationships with the reporters who remain matter more than ever. Continue Reading → The post Circle of Fellows #131: The Evolving Media Landscape and What It Means for Media Relations appeared first on FIR Podcast Network.

  2. Jul 13

    FIR #522: Is Podcasting 2.0 The Future of Podcasting?

    Podcasting 2.0 is the open-source movement launched by Adam Curry and Dave Jones to preserve and extend podcasting’s open, RSS-based ecosystem. In this episode, Shel and Neville explore the initiative's core features — including the Podcast Index, enhanced RSS metadata, transcripts, chapters, podrolls, live notifications, and listener-supported “Value for Value” payments — while weighing its potential to reduce dependence on dominant platforms such as Spotify, Apple, Amazon, and YouTube. The discussion also addresses obstacles to adoption, including limited awareness, uneven support across hosting providers and apps, added complexity, and the need to demonstrate clear benefits to listeners. For communicators, the larger implications involve channel ownership, accessibility, content reuse, AI discoverability, resilience, and the risk of building audiences entirely on rented platforms. Continue Reading → The post FIR #522: Is Podcasting 2.0 The Future of Podcasting? appeared first on FIR Podcast Network.

  3. Jul 13

    AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility

    Your brand is no longer defined solely by what you say about yourself. Increasingly, it is defined by the answers AI gives when someone asks about you. That simple but profound shift lies at the heart of The Answer Economy, the forthcoming book by Pete Blackshaw, entrepreneur, founder of BrandRank.ai, and former Global Head of Digital and Social Media at Nestlé. As AI assistants and agents become increasingly influential in how people discover information, evaluate products and make decisions, organisations face a new communications challenge. It's no longer enough to tell your story well. Your organisation also needs to be accurately understood by the AI systems that increasingly act as intermediaries between brands and the people they serve. In this FIR Interview, Pete joins Neville Hobson and Shel Holtz to discuss why AI should be viewed less as another marketing channel and more as an auditor of organisational credibility. Together, they explore why trust, transparency and evidence are becoming more important than marketing claims, how different AI models develop different perspectives on brands, why communicators need to think beyond traditional search optimisation, and what organisations can do today to prepare for an increasingly agent-driven future. For communicators, the implications are profound. Success in the answer economy won't depend on producing more content. It will depend on whether an organisation has earned the evidence, transparency and trust that AI systems increasingly use to evaluate every claim it makes. Continue Reading → The post AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility appeared first on FIR Podcast Network.

  4. Jul 6

    FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It.

    Everyone from CEOs to politicians has been talking about the likelihood of AI-related job loss, and several companies have already let people go in anticipation that AI can do their work. Ford Motor Company is the latest to rehire those workers when AI proved inadequate for the job. Elsewhere, many of the managers who have let people go regret their decisions, and some companies are revising their hiring plans. To remedy the chaos, Neville and Shel discuss the importance of strategy and knowledge management systems, among other things. Continue Reading → The post FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It. appeared first on FIR Podcast Network.

  5. Jun 29

    ALP 311: How can agency owners hold themselves accountable?

    In this episode, Chip and Gini offer suggestions for how to stop being the bottleneck at your agency. Continue Reading → The post ALP 311: How can agency owners hold themselves accountable? appeared first on FIR Podcast Network.

  6. Jun 29

    FIR #520: AI's PR Meltdown

    In the long-form FIR episode for June, Neville and Shel consider the causes and implications of surging anti-AI sentiment in the US (which is also growing in other developed countries), as well as the increasing use of "shadow AI" in organizations. Other reports include studies documenting the continued erosion of trust in mainstream news media, the growth of personal branding among communication professionals, a shocking self-inflicted reputation crisis for a UK business, and evidence that employees aren't reading your internal communications (unless maybe they are). Dan York shares information on Collections in the Mastodon 4.6 release and the W Social situation in his Tech Report. Continue Reading → The post FIR #520: AI’s PR Meltdown appeared first on FIR Podcast Network.

  7. Jun 28

    OTSP #4: Are Corporate Values Useless, Harmful, or Necessary?

    Most companies have corporate values. Most companies get them wrong. In episode 4 of "On the Same Page," Shel and Steve look at what works, what doesn't, and why, with examples and tales from their own experiences. Continue Reading → The post Episode 4: Are Corporate Values Useless, Harmful, or Necessary appeared first on FIR Podcast Network.

  8. Jun 23

    FIR #519: Is Misinformation Biased Against You?

    We have known about media bias effect for decades: the belief that the media is biased against your side of a debate. New research finds that the same belief applies to misinformation. While the research was focused on political issues, the underlying cause applies equally to misinformation about brands, companies, and business issues. In this short midweek episode, Neville and Shel find that the PR industry has not yet acknowledged the phenomenon, which requires strategies to address it. Continue Reading → The post FIR #519: Is Misinformation Biased Against You? appeared first on FIR Podcast Network.

  • 8 Episodes

Ratings & Reviews

3.3
out of 5
3 Ratings

About

For Immediate Release: Podcasts for Communicators

Information

  • Creator
    FIR Podcast Network
  • Years Active
    2014 - 2026
  • Episodes
    8
  • Rating
    Explicit
  • Show Website
    FIR Podcast Network