Play Your Position Mary Lou Kayser

With me today is Kyle Smith, CPA, a dynamic finance expert on a mission to empower small and medium-sized businesses. From his early days navigating Austin's bustling financial scene to his pivotal role as Director of Finance at Celis Brewery, Kyle's journey is one of passion and dedication.
Discover how Kyle's expertise evolved at Scalefactor, where he advised clients across diverse industries, and culminated in co-founding Strata Cloud Accountants. Join us for a dynamic conversation as Kyle shares his secrets for aligning personal and company goals, equipping businesses with the financial savvy needed to thrive in today's competitive landscape.
Learn firsthand about the founding principles behind Strata Cloud Accountants, where values of family and freedom drive their mission to provide clients with financial liberation. Don't miss this opportunity to gain insights from a visionary leader committed to helping businesses and business owners achieve greater profitability. Tune in and be inspired by Kyle Smith's remarkable journey!
Connect with Kyle Smith on his website: https://stratacloudaccountants.com/ 
On LinkedIn: https://www.linkedin.com/in/kyle-smith-cpa-9582038a/ 
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Thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast!
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My latest book, The Far Unlit Unknown -- is available everywhere books are sold including Audible! Get your copy and learn more about it here
Are we connected yet on social? 
@maryloukayser (Instagram)
https://www.linkedin.com/in/mlkayser/ (LinkedIn)

John Miller is the founder of Scribewise, a content marketing agency that helps B2B firms grow through demand generation and thought leadership. With a dedicated team of talented writers, designers, and strategists, John’s mission is to humanize complex business conversations. They develop and deliver captivating, audience-centric content that builds trust with Scribewise’s clients’ future customers.
John is the leading champion for courageous marketing. He believes that the business landscape is in dire need of a transformation from vanilla to vibrant. He’s committed to swinging for the fences and infusing excitement into the corporate world, a passion that culminated in the authorship of his compelling book, “Playing It Safe Sucks: A Manifesto for Courageous Marketing.”
John and his team at Scribewise help mid-sized B2B firms modernize their marketing by developing and executing content marketing programs that forge enduring, trust-based relationships with their ideal customers. In a world that often fixates on SEO, John proudly describes Scribewise as “SEO-cynical.”
Connect with John Miller on his website: https://scribewise.com/pyppodcast/ 
On LinkedIn: https://www.linkedin.com/in/johnmillerscribewise/ 
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Thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast!
= = = = =
My latest book, The Far Unlit Unknown -- is available everywhere books are sold including Audible! Get your copy and learn more about it here
Are we connected yet on social? 
@maryloukayser (Instagram)
https://www.linkedin.com/in/mlkayser/ (LinkedIn)

How do you get people to trust you when they don’t even know you? If you aren’t a thought leader, you’re a commodity. There’s no middle ground. And the most powerful, exciting, and fun way to rescue yourself from the commodity trap is by having a book of your own.
My guest today is New York Times bestselling author and the world’s most experienced ghostwriter Michael Levin, who is responsible for the writing, editing, planning, and publishing of more than 1,000 books over a 30-year career. He has written for the New York Times, the Wall Street Journal, HuffPost, LA Times, Boston Globe, and many other top outlets.
Michael's ghostwriting clients include Boeing and Ford CEO Alan Mulally, baseball Hall of Famer Dave Winfield, motivational speaker Zig Ziglar (he edited Zig’s last book), NFL legend Pat Summerall, and countless other leaders in business, sports, broadcasting, real estate, finance, insurance, and many other fields.
Today, Michael is going to talk about how you can get your own book done quickly and easily…even without employing a ghostwriter.

Connect with Michael on LinkedIn: https://www.linkedin.com/in/thebestearningauthor/ 
On his website: https://www.michaellevinwrites.com/

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Thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast!
= = = = =
My latest book, The Far Unlit Unknown -- is available everywhere books are sold including Audible! Get your copy and learn more about it here
Are we connected yet on social? 
@maryloukayser (Instagram)
https://www.linkedin.com/in/mlkayser/ (LinkedIn)

There are three main reasons why so many of us love March Madness. In today's episode, I talk about them and how they connect to the bigger picture of playing our positions.
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Thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast!
= = = = =
My latest book, The Far Unlit Unknown -- is available everywhere books are sold including Audible! Get your copy and learn more about it here
Are we connected yet on social? 
@maryloukayser (Instagram)
https://www.linkedin.com/in/mlkayser/ (LinkedIn)

My guest today is Aaron Marcum. Aaron Marcum has spent over two decades founding and scaling award-winning, multi-million-dollar enterprises that have left an indelible mark on North America. His journey began in the healthcare sector, where his leadership transformed the home care industry. Through his second startup, Aaron revolutionized the lives of countless entrepreneurs and millions of seniors receiving care. He pioneered the Best of Home Care® award program, setting a new industry standard for quality measurement.
Recognized with numerous accolades, Aaron’s visionary leadership and service have earned him a national speaking platform since 2006. He thrives in empowering audiences to effect positive change in both personal and professional spheres.
Beyond his business success, Aaron embraces life as a devoted husband, father, Christian, and strategic leadership coach with a master’s degree in Applied Positive Psychology from the University of Pennsylvania, where he studied under luminaries like Dr. Martin Seligman. Aaron’s passion lies in helping entrepreneurs eliminate stress, find their path to flourishing, and create “The Good Life.” Look out for his upcoming book, “EntreThrive,” which encapsulates his journey and the EntreThrive mission. Join him in the pursuit of a happier, more fulfilling life.
Connect with Aaro Marcum on his website: https://www.entrethrive.com/ 
Get the Guiding Truths Handout: https://www.entrethrive.com/pyp/ 
On LinkedIn: https://www.linkedin.com/in/aaron-marcum/ 
Get his book: https://amzn.to/3IEcCJ1 
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Thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast!
= = = = =
My latest book, The Far Unlit Unknown -- is available everywhere books are sold including Audible! Get your copy and learn more about it here
Are we connected yet on social? 
@maryloukayser (Instagram)
https://www.linkedin.com/in/mlkayser/ (LinkedIn)

Anna Maria Ponzi is the former owner and past president of Ponzi Vineyards in Oregon’s Willamette Valley. From the age of four, she’s had the rare experience of working in every aspect of the winery. She helped plant its original vines, worked on the bottling line, hosted guests in the tasting room and has made countless national and international sales calls. Anna Maria has served the state’s wine industry in myriad ways, including serving as an early ambassador for Oregon wine both nationally and internationally while building Oregon wine country into a travel destination. 
After earning her degree in journalism from the University of Oregon, she worked in Boston’s publishing industry until returning to the rural family business in 1991. Soon after, she was joined by her winemaking sister and the two young women trailblazed the growing tide of female vintners. Simultaneously, they grew the business from an annual production of 10,000 to over 50,000 cases and increased its vineyard holdings from 20 to 140 acres. This ownership distinguished Ponzi Vineyards as the nation’s only winery solely owned and operated by second-generation sisters at the time. 
She is recognized for establishing a premiere travel destination with the opening of the valley’s first seated wine experience among other visitor attractions in the area. Her memoir ‘Pinot Girl’ was released in celebration of the winery’s 50th Anniversary in 2020. A year later, she and her sister successfully negotiated the sale of the winery to the esteemed French house Société Jacques Bollinger of Champagne, France. In 2023, she created “The Four-Ounce Pour”, a keynote that reflects on her life in wine and how bringing intentionality and balance into our lives creates greater meaning and impact.
Connect with Maria Ponzi on her website: https://www.amponzi.com/ 
On LinkedIn: https://www.linkedin.com/in/anna-maria-ponzi-86b14a245/ 
On Instagram: https://www.instagram.com/amponzico/ 
Learn more about Anthony's Circle: https://www.anthonyscircle.org/ 
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Thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast!
= = = = =
My latest book, The Far Unlit Unknown -- is available everywhere books are sold including Audible! Get your copy and learn more about it here
Are we connected yet on social? 
@maryloukayser (Instagram)
https://www.linkedin.com/in/mlkayser/ (LinkedIn)