811 episodes

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

School of Podcasting Dave Jackson

    • Business
    • 4.7 • 308 Ratings

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

    How Gary Arndt Adopted The Audience Growth Strategy From the Movie Industry - And It's Working

    How Gary Arndt Adopted The Audience Growth Strategy From the Movie Industry - And It's Working

    Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies to grow his podcast Everything Everywhere, including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast has reached a wider audience and he's been able to connect with more listeners and is approaching 1 million downloads per month.
    Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
    Gary Arndt's Multiple Strategy Approach When Gary first launched his 7-day-a-week podcast Everything Everywhere Gary says he was getting around 6000 downloads per episode. Fast forward two and a half year and Gary is approaching getting 1 million downloads per month (a growth of 167%). How did he do it?
    Gary's Strategies: He never turns down an interview.
    He executes feed drops (cross-promotion) with other shows.
    His show is listed in all directories.
    He has a budget to promote his show on other podcasts.
    He is investigating advertising in magazines that match his show.
    It's Not the ONE thing he is doing. He is DOING THE WORK.
    In today's show you will hear:
    Why social media doesn’t convert that well for podcasting.
    How Gary chooses his subjects?
    What are Gary's growth strategies for your podcast?
    Why do you think your media property can get away with doing nothing?
    How to get people to buy your ads.
    The Spanish National Tourism Board is one of Gary's biggest supporters.
    Gary may turn his scripts into a book in the future.

    Podcast Quick Tip: Trade Each Podcast Episode Like a Blog Post On Your Website
    Make sure your podcast information in your media points to your website. Then when making a new episode, have the link in the episode point to a URL where your audience can find more information (and do all the things you want them to do on your website) This can also lead to boosting your Google SEO Score. If you need a website see Cooler Websites or Name Cheap. If you need a website check out Podcast Page, or Learnpodpage.com (Free course)
    QUESTION OF THE MONTH
    This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know:
    The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…
    If you're sticking to just one, explain that as well.
    Leave Your Answer at  www.schoolofpodcasting.com/question
    Deadline is 11/25/22
    Where I Will Be?
    I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
    Mentioned In This Episode
    Everything Everywhere
    School of Podcasting.com/listener
    Podcast Addict
    Overcast
    Buzzsprout Ads
    Spotify Ads
    Podbean
    Pocketcasts
    Castbox
    Fountain.fm
    www.trypodpage.com and www.learnpodpage.com
    More info on ADvertising on other shows on Episode 843
    Say Thank You
    www.schoolofpodcasting.com/thanks

    • 53 min
    Is Capsho Worth it?

    Is Capsho Worth it?

    This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag?
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
    Holiday Hours For Apple and Your Media Hosts
    Apple has posted their holiday hours.
    From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind, 
    According to Rob Walch at Libsyn, "If you want to have a full launch by January 1,  you should submit by November 15."
    What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week. 
    Be Kind To Your Media Hosts
    No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too). 
    Join my New Dynamic Podcast Newsletter I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite. 
    Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me
    My First Impression of Capsho the AI Copywriting Tool For Podcasters According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out:
    Episode title Episode description Show notes Blog post Promotional Email Social Media Captions (for all platforms) LinkedIn Article Transcript Is It Worth It? There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a  lifetime deal aff). Anyword is another copywriting tool for $30/month. Descript with transcribe and make it easy to edit your show (and they have that amazing studio sound tool). Headliner Studio from CoSchedule is $9/month. With Capsho plans starting at $29/month, I believe it delivers enough value (but that depends on your budget). In my world, I've decided to keep using it and see how it performs. 
    AI Will NEVER Release a Human I will get into this later, but while a computer can imitate a human, I feel it can't replace. We are all different with these things called opinions and personalities, and even though I can specify a tone in some AI products like Word Hero it almost always needs a tweak to match your personality. 
    So Who Is Capsho Good For? If you're not writing anything or struggling, this does a lot of the heavy lifting. If would love to have someone help you with your description, titles, etc but can't afford a virtual assistan

    • 36 min
    Powerful Words For Your Podcast- Don't Say This Say That

    Powerful Words For Your Podcast- Don't Say This Say That

    In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change.
    Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity to really connect with your listeners.
    I was interviewed and the interviewer changed the question from "What is your favorite Books" to "What is one of your favorite books." It puts a whole different level of pressure on the guest. This got me to thinking are there any other words that we can substitute to have a larger impact on our audience. 
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
    Mark Achieve More Success Quick by Changing From Whining to Winning
    Mark start a new podcast about the new Lord of the Rings show, and instead of explaining how the was costing money, and it took time, and even when the show wasn't putting out more episodes, he had to pay for hosting, etc he changed his strategy.
    Mark asked if they received any value, and if they did, would they mind giving any of it back and giving them one link (so it's one call to action). 
    In his first season, he received around $900. For this old podcast, he also received $900 but it took him between 9-0 years. 
    Don't Say This Say That
    Instead of asking "What is your favorite ____? " you can ask a quest, "What is ONE OF YOUR favorite ____? This still allows us to hear their favorites without having to make them pick their absolute favorite
    Instead of asking is someone interested in coming on your show, ask them if they are willing. When it comes to willing vs interested, willing sounds more open. 
    When the doctor asked "Are there any other concerns you'd like to address in this visit?" 53% of patients responded affirmatively. Yet when the doctor asked "Are there some other concerns you'd like to address in this visit?" a whopping 90% of patients responded affirmatively. 
     
    Why? Patients were primed by how each of the words is used elsewhere. Naming "some" concerns implies you have options. "Any" implies random guesswork (at best) or an exhaustive list (at worst.)  The word "some" evokes a positive response. (source)
     
    Quick Keys to Communication
    Keep it simple.
    Is it unexpected?
    Be specific
    Say it in a way that makes your listener invokes emotions.
    Always use stories when possible
    Book: Made to Stick: Why Some Ideas Survive and Others Die
     
    QUESTION OF THE MONTH
    This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know:
    The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…
    If you're sticking to just one, explain that as well.
    Leave Your Answer at  www.schoolofpodcasting.com/question
    Deadline is 11/25/22
    Where I Will Be?
    I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where
    Mentioned In This Episode
    School of Podcasting
    Schoolofpodcasting.com/listener
    Rings of Power Podcast
    ringsofpowerpodcast.com
    Resourceful Designer
    resourcefuldesigner.com
    Podcast Branding
    podcastbranding.co
    Book: Made to Stick: Why Some Ideas Survive and Others Die
    The Author Inside fo

    • 29 min
    Podcast Creativity: 9 People Who Are Ignoring Podcasting Best Practices

    Podcast Creativity: 9 People Who Are Ignoring Podcasting Best Practices

    Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show...
    Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions). 
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
    QUESTION OF THE MONTH
    This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know:
    The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…
    If you're sticking to just one, explain that as well.
    Leave Your Answer at  www.schoolofpodcasting.com/question
    Deadline is 11/25/22
    Participants
    Patrick from the Big Séance
    Kim from The Pharmacist's Voice
    Gary from The Everything Everywhere Show
    Bill from The Strokecast
    Mark from PodcastBranding.co
    Mark from The History of North America
    Scott from What Was That Like
    Karen from Just Grow Something
    Matt from the Author Inside You
    Paul - Fighting Through Podcast WW2 History
    Todd - Guardian Downcast
    Dave - School of Podcasting
    Mentioned In This Episode
    Paypal Snuck their $2500 fine back into their TOS
    Podcast Rodeo Show
    Criminal Podcast
    Film Booth YouTube Thumbnail
    School of Podcasting
    FOLLOW THE SHOW
    schoolofpodcasting.com/follow

    • 47 min
    You Can Podcast: Lessons From the Erma Bombeck Writer's Workshop

    You Can Podcast: Lessons From the Erma Bombeck Writer's Workshop

    We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the podcasting process. Today I'm back from the Erma Bombeck Writers Workshop with some insights to help you get started and keep going. 
    I also made some mistakes that I will share and some insights on some tools and strategies. 
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
    QUESTION OF THE MONTH
    This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:
    What standard or tradition in podcasting do you tend to ignore and why do you do it differently?
    Don't forget to say the name of your show and website, and a little bit about your show.
    I need your answer by 10/28/22
    Leave Your Answer at  www.schoolofpodcasting.com/question
    Because of My Podcast - I'm Going to Dubai Harry Durran of Podcast Junkies was on episode 767 talking about his hyper-niche Vertical Farming Podcast, and Because of that Podcast, her is going to Dubai. How cool is that? Learn more about that show at schoolofpodcasting.com/767
    Where I Will Be?
    I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
    Mentioned In This Episode
    School of Podcasting
    Samson Q2U Microphone
    Zoom Podtrak Recorder/Interface
    Profit From Your Podcast Book
    My Spouse Has Dementia
    Convertkit Email Tool
    Substack Email List Tool
    Leighann Lord (Very Funny Lady)
    Erma Bombeck on Amazon (aff)
    Erma Bombeck Writers Workshop
    Elizabeth Gilbert Big Magic book (aff)
    Katrina Little
    Harry Durran Episode 767
    Podcast Junkies
    Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life and Storyworthy by Matthew Dicks
    Time Table
    00-00:55 Opening
    56:00 Introduction
    01:43:00 Because of My Podcast
    03:50 Age is a Number
    11:13 Join the School of Podcasting
    12:36 Follow the Show
    12:55 I'll start podcasting as soon as ....
    16:18 Not Everyone Will "Get you"
    18:00 Creepy Dudes ENOUGH!
    19:42 Book Titles
    20:15 Make the Podcast You Want to Hear
    20:55 Someday is Today Snippet
    24:45 Creators Create
    25:54 Start where you are...
    26:40 What is the worst thing that could happen?
    27:06 What is Stopping You?
    28:38 Getting Unstuck with Katrina Kittle
    35:50 Notes on My Presentation
    39:48 Tools and Strategies from The Event
    46:13 Question of the Month
    47:42 Where will I be?
    48:25 Three Magic Words
    50:12 Join the School of Podcasting
    51:08 Bloopers
    This podcast is value-for-value enabled which means you can send boosts and boostagrams using a new modern app. You can also Buy Me a Coffee (or 5...). This podcast took 9 hours to research, record, edit, document, and publish. 
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
     
     
     

    • 48 min
    Three Tools To Help You Identify What Your Audience Wants

    Three Tools To Help You Identify What Your Audience Wants

    Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience.
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
    Learn the secret to reading your audience's mind
    Today I show you three strategies:
    Amazon Strategy
    1. Look at 4 and 2-star reviews in Amazon. They typically are more constructive and specific than 1 and 5-star reviews.
    Search YouTube
    2. Search for your topic and YouTube and find a channel about your topic. Then go to the video and sort by popularity. Then click on the most popular video and sort the comments for the best comments.
    Search Facebook
    3. In Facebook when you see a topic you want to follow click the three dots ( ... an ellipsis) and choose "turn on notifications for this post." Also, there is a search box in Facebook groups that can help you find the answer quicker (often questions have been asked before). Lastly, read the rules of the group and follow them. 
    Search Twitter
    5. Search Hashtags on Twitter and start conversations as well as read what people are talking about. So many people only use social media to push notifications about THEM instead of going to listen and research. I found this tweet about getting more subscribers from Shawn Dill.
    Click HERE to go to Twitter Advanced Search
    4. Don't Poach Other People's Clients
    Often people in the same genre as you will have an open community, if you join this community, don't self-promote. You are a guest in this person's house and it is very tacky to try and score clients. I am in a few groups of people who do the same thing I do. I answer questions and insights, but mostly I'm there to LISTEN. 
    QUESTION OF THE MONTH
    This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:
    What standard or tradition in podcasting do you tend to ignore and why do you do it differently?
    Don't forget to say the name of your show and website, and a little bit about your show.
    I need your answer by 10/28/22
    Leave Your Answer at  www.schoolofpodcasting.com/question
    Where I Will Be?
    I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
    Because of My Podcast
    Got a "Because of My Podcast Story? go to www.schoolofpodcasting.com/because
    Mentioned In This Podcast
    Effie Parks from Once upon a Gene
    School of Podcasting
    Descript Editing Tool 
    Descript Video
    Hashtag for Likes Hashtag Tool
    App Sumo
    Profit From Your Podcast Book
    Podinbox
    Supapass Website Tool Lifetime Offer

    • 29 min

Customer Reviews

4.7 out of 5
308 Ratings

308 Ratings

Patty09876543 ,

Literally a school of podcasting!

Have a podcast? Want to be great at it? You MUST listen to this podcast! I listen over and over again. He gives so much value and concrete guidance, and I cannot wait until I can give back for all he helps me / us with. Thanks Dave!!

annattorney ,

Awesome!

Dave’s been around since the beginning of time (podcasting time!) and that’s a good thing if you want to learn!! Great job Dave!

Jay Franze ,

Information packed with information

Everything you want to know about podcasting including launching, growing, and monetizing your show, while providing a great community.

Dave is a wealth of knowledge in the podcasting space.

Top Podcasts In Business

NPR
Ramsey Network
Guy Raz | Wondery
Vox Media Podcast Network
Jocko DEFCOR Network
Marketplace

You Might Also Like

Dave Jackson
Adam Adams
Dave Jackson
Pat Flynn
Erik K. Johnson
Elsie Escobar and Rob Walch