760 episodes

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

School of Podcasting Dave Jackson

    • Business
    • 4.7 • 288 Ratings

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

    15 Insightful Tips For Podcasters From Watching the Beatles Get Back

    15 Insightful Tips For Podcasters From Watching the Beatles Get Back

    Thanks to an older brother and sister, I was born a Beatles fan. When I watched the six-hour documentary Get Back I saw tip after tip that podcasters could benefit from.  Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Because of My Podcast
    Andy Driscoll of inebri-art.com shares how he is going to get to go to a tradeshow for his podcast and record live on the floor. The show is picking up his hotel expenses. Who doesn't love a trip to vegas?
    New Free Course From the School of Podcasting: Learn Podpage
    Podpage is a great tool to make a great-looking website for your podcast without knowing any coding. I've made a top to bottom course of this great tool and made it available for free.
    See www.learnpodpage.com
    15 Lessons From The Beatles
    02:09  Because of My Podcast: Andy Driscoll
    06:13  Free Course learnpodpage.com
    07:45  Lessons from the Beatles Opening
    09:19  Practice, Practice, Practice
    10:32  Get Objective Feedback
    11:44  Your Environment Matters
    14:48  Set Realistic Goals to Avoid Burnout
    17:15  Going Live Requires Practice
    18:07  Everyone Needs to Feel Heard
    19:44  Chemistry is Important
    21:58  Be on Time
    22:43  Be Inspired By Others
    24:03  Capture Your Ideas
    24:56  Get Out Of Your Comfort Zone
    26:13  Editing is a Good Thing
    30:32  Money Changes Everything
    31:26  Don't Let Yoko Sing
    QUESTION OF THE MONTH
    II need your answer by 12/24/21. The question is "What is your favorite Podcast and why?". 

    Please provide:
    The name of the show
    The website (if you know it - very helpful)
    What the show is about
    WHY YOU LIKE IT - Go as long as you want.
    Be sure to tell us the name of your podcast, your website, and a little bit about your show.
    Please answer at www.schoolofpodcasting.com/question
    Go to www.schoolofpodcasting.com/question
    Tascam Mixcast 4 Nightmare
    I bought a Mixcast 4 from Tascam, and it has some great features except it died TWICE in the middle of a live stream. I'll keep you informed as I work with their support team to identify what the issue is. 
    Yes, I'm using the latest firmware.
    I do enjoy my new Shure SM7B. 
    I used the 90 days same as cash option at Sweetwater.
    MENTIONED IN THIS EPISODE
    schoolofpodcasting.com/start - Start Your Podcast
    Why You Hate Your Voice
    When Is You Podcast Ready For the Public
    Shure SM7B
    Tascam Mixcast 4
    Your Podcast Consultant

    • 41 min
    Honestly, How Long Does it Take to Create an Amazing Podcast Episode?

    Honestly, How Long Does it Take to Create an Amazing Podcast Episode?

    For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast will take an hour. 
    I asked my audience how long it took them from idea to pressing publish. They shared their workflow and the amount of time spent per episode. 
    If you'd rather outsource your editing, check out my team.
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
    Sponsor: Novel Marketing Podcast
    A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author
    Mentioned In This Episode 
    Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert - 802
    20 Tips to Immediately Speed Up Your Podcast Production No Matter the Budget - 801
    Contributors
    Steve from Stevestewart.me and the Podcast Editors Academy (and the podcast editors club on Facebook
    Kim from The Pharmacist's Voice
    Zita - Moon River Rituals
    Bruce from The Eden Podcast
    Jim From the Average Gut Network
    Mark - Repurpose Your Career
    Rich - the Daily Podcast Practice Show
    Orlando - hablandodetecnologia.com
    Brandon - Start 100K
    Dan - Based on a True Story Podcast
    Howard - AA Recovery Podcast
    Neil Recovery Coast to Coast
    Mark -History or North America Podcast
    Peter - Fat and Broke Podcast
    Bill - Strokecast
    Stefan - Studying Pixels
    The Final Answer
    For me, my average is about 6 to 1. So a 15-minute podcast will take 90 minutes.
    Based on the data from the audience, they averaged 10 minutes for 1 minute of podcast. So a 15-minute podcast will take an hour and a half.

    To see my flow, visit the website at
    https://www.schoolofpodcasting.com/803
     

    • 1 hr 11 min
    Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert

    Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert

    Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves. 
    Glenn Hebert runs the Horse Radio Network. When he started his podcast he had 12 downloads. He didn't quit, and 2800 episodes later he shares some powerful feedback from his audience. Glenn had no idea he would have this effect on people, and you can do the same thing. 
    Let me help you start a podcast. 
    QUESTION OF THE MONTH
    II need your answer by 10/26/21. How long does it take you to go from idea to clicking publish on an episode? Be sure to mention the name of your show, the website, and a little bit about your show. 
    Go to www.schoolofpodcasting.com/question
    Sponsor: Novel Marketing Podcast
    A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author
    MENTIONED IN THIS EPISODE
    Horse Radio Network
    Headline Studio
    (Here is a quick Headline Studio Overview Video)
    Dave's Podcast Editing Service
    Sure SM7B on Sale!
    Shure MV7 and MV7X "Joe Rogan Video"
    Profit From Your Podcast Book
    Dave's Newsletter With Bonus Content
    Descript Editing Software
    George Carlin Occupation Foole
    Toggle Time Tracking Software
    Ask the Podcast Coach
    The Average Guy Network
    Speak Life Church Podcast
    Grammar Girl Podcast
    Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
     
    TOPICS
    01:39  Question of the Month Reminder
    03:36  Headline Studio Tool
    05:15  BE YOURSELF
    07:07  Celebrity Pivots
    15:56  Sponsor: Novel Marketing Podcast
    17:12  What is this 800?
    17:43  Glenn Got Some Feedback
    18:44  Real, Raw, Don't Hold Back
    19:32  Holy Cow You're In My House
    20:50  Laying it Out There
    21:27  Life Changing
    22:08  Glenn's Prep Time
    23:43  The Importance of Community
    25:06  Putting YOU Intro an Interview
    27:56  Glenn's Audience Gives Back
    29:09  Inspiring Life Instead of Death
    30:01  Did You See This Coming
    30:58  Podcasting Gold
    31:29  Two Types of Listeners
    35:34  The Birth of Grammar Girl
    37:06  Jerry Springer
    39:24  Podcast Rodeo Show Promo
    40:43  SM7B is ON SALE!
    42:07  Join the School of Podcasting!
    44:46  Bloopers
    45:15  Bad Edits

    • 46 min
    20 Tips To immediately Speed up Your Podcast Production

    20 Tips To immediately Speed up Your Podcast Production

    If you are looking to speed up your podcast production, then this episode is for you. I have compiled 20 tips that will help you take the stress out of producing a quality audio file in a timely manner. From planning to editing, here are some quick tricks that will make your podcast shine! 
    Sponsor: Novel Marketing Podcast
    A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author
    Mentioned In This Episode
    School of Podcasting Quick Start
    School of Podcasting Membership
    Freedom Software
    Todoist
    Evernote
    Fiverr Workspace Accounting Software
    Text Expander
    Otter.ai transcription Service
    Zapier Automation
    Will Smith Book
    First Things First book
    (Free book on Audible)
    Descript Software
    Libsyn.com Media Host (sopfree promo code)
    Captivate.fm
    TIPS
    Assess How Much Your Time Is Worth Take the Time to Get Your Guest Sound in Check Quit Multitasking Avoid Distractions Block out time More Planning Equals Less Editing Do the Hardest Stuff First Prioritize Better Speed up Researching Organize Your Content to It's Easy to Find Learn the Software You Are Using (Take a Class) Record it Right the First Time Listen Back Faster Learn Keyboard Shortcuts Google Vs Bang Your Head Against the Desk Know WHO your guest is and WHY You are bringing them on the show Outsource Your Editing Automate When Possible Use Transcripts to find clips for audiograms. Deep Breathing when pulled out of your zone QUESTION OF THE MONTH
    II need your answer by 11/26/21. How long does it take you to go from idea to published on an episode. 
    Go to www.schoolofpodcasting.com/question
     

    • 50 min
    Revealing Secrets from 800 Episodes - Keeping Your Sanity While Podcasting

    Revealing Secrets from 800 Episodes - Keeping Your Sanity While Podcasting

    We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly.
    If you're a regular listener you've heard me mention how I received a 10-minute voicemail, and one of the points of that voicemail was that maybe we all have some slightly blurry expectations when it comes to podcasting (and in their case how long it takes to create one). Today is my 800th episode and like all of my milestone episodes, I'm going to break my format, and not talk so much about gear, downloads, promotion, interviews, etc and instead I want to talk about some of the more stressful sides of podcasting.
    Mentioned In This Episode
    Full Show Notes at www.schoolofpodcasting.com/800
    My first episode from 2005
    Book: Profit From Your Podcast
    School of Podcasting
    Besties in Bed
    Affordable Podcast Editing
    The Grief Recovery Handbook
    National Suicide Prevention Lifeline at 800-273-8255
    Question of the Month: How Long Does It Take You to Create an Episode - SURVEY This 60-minute podcast took 8 hours to create from idea to pressing publish. We all know podcasting can take more time than we thought. I'd love to hear how long it took to go from "Idea to Publish" for your last episode. You can answer at 
    www.schoolofpodcasting.com/question 
    Need Help With Your Podcast? Here is a list of ways you can work with me.
    Want to support the show, but feel you don't need the School of Podcasting? Consider becoming a Patron.
    Also, this show is equipped with the value for value model. You can stream bitcoin using the apps at www.newpodcastapps.com
    If none of those float your boat, you can always buy me a coffee.
    TOPICS
    00:58  Question of the Month
    03:43  Origins of Episode
    05:06  Podcasting Can Change Your Life
    07:35  Everything Works for THE Dave Jackson???
    08:26  Podcasting Played a Part in My Divorce
    09:29  Lesson 1: Realistic Expectations
    11:40  Separating Work From Home
    13:15  Tip 2:Date Night on Steroids
    15:00  Relationship  Advice from the Divorced Guy
    15:10  When to Argue
    17:07  Tip 3: Guys - JUST LISTEN
    17:31  Tip 4: Ladies Tell Them What You Want
    17:55  Tip 5: Make Sure You're Giving Them What They Want
    18:46  Stereotypes are Fun!
    20:02  Comparison is the Thief of Joy
    21:33  The RIGHT Downloads
    23:14  Refocus When Comparing Yourself
    25:04  So Why Does Dave Podcast?
    30:44  Suicide Disclaimer
    31:32  Does Being a ProPodcaster Leave You Susceptible to Thoughts of Suicide?
    32:58  When Did the Word Hobby Become Derogatory?
    34:29  You Are Allowed to Do This For Fun
    36:15  Podcasters Can Be Impulsive
    38:06  Podcasters Are Isolated
    39:07  Realistic Expectations
    41:25  We Might Feel Trapped
    43:10  The HUSTLE Mentality
    44:20  Suicide Rates in America
    48:10  It's OK To Ask For Help
    49:55  Dealing with Grief
    53:51  The Pain of Suicide
    54:22  Keep Your Good Emails

    • 59 min
    They See You Before They Hear You Podcast Branding With Mark Des Cotes

    They See You Before They Hear You Podcast Branding With Mark Des Cotes

    For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even an income source. If you've been thinking about starting your own podcast, here are some tips on how to brand your show like a pro: For entrepreneurs who want to start their own businesses and use podcasts as part of their marketing strategy, branding is important; especially when considering how unique each individual business should be in order to stand out among its competitors. If you're looking for ways on how to brand your show like a professional podcaster, keep reading at https://www.schoolofpodcasting.com/799
    Sponsor: Novel Marketing Podcast
    A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author
    Question of the Month 
    Many podcasters (especially new ones ) are surprised at how long it takes to create an episode. So this month's question is "How long did it take you to go from idea to published (not promotional actions just the planning, recording, editing, and publishing). Be sure to mention your website, your podcast, and a little bit about what to expect. Then let us know how long your finished episode was, how much time it took to publish, and if it was audio, video or both. 
    Go to www.schoolofpodcasting.com/question by November 26th
    If you want something to help track your time check out Rescue Time, Toggl Track, ATracker Pro, Rize(there are a ton of these)
    Again, www.schoolofpodcasting.com/question
    Mentioned In This Show
    podcastbranding.co (Mark's Company)
    Ask the Podcast Coach
    Podcast Rodeo Show
    Podcast Artwork Preview Tool
    Profit From Your Podcast Book
    Canva
    Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 

    • 40 min

Customer Reviews

4.7 out of 5
288 Ratings

288 Ratings

Flavor of Italy ,

I love this podcast!

Dave Jackson imparts incredible knowledge about podcasting and has been the single most helpful human being as I started off with my podcast. I’m now at close to 100 episodes and Dave Jackson is still my number one go to person for podcast knowledge and help!

Ken Hannaman ,

A Serendipitous Experience

I went to Podcast Movement 2021 in Nashville and met Dave at the Libsyn booth. I didn’t know he was the host of the School of Podcasting at that time. Dave and the group I was with later ironically had lunch together due to some mutual connections. It was then I found out about Dave’s School of Podcasting show.

I am so thrilled I found this show. I’ve been podcasting now for around 7 months and am loving it and learning a great deal as I go. Having found Dave’s show and listening to the content has been extremely valuable to me.

I’m considering joining his online group to continuing the learning with like-minded individuals.

Thank you Dave for the great content you produce and the serendipitous meeting we had at the booth and over lunch.

I’m looking forward to continuing to learn with your community and through your show.

Safesongs ,

He Can Say It, Because He Has Done It

I’ve been listening to Dave Jackson’s podcasts from the very beginning. Yes, the VERY start of his podcasting experience. I remember the launch of the School of Podcasting. The beauty of this launch was not that it started the era of quality podcast coaching, but that it came AFTER Dave had already jumped through many of the hoops, failed at many approaches, and discovered many of the best practices of podcasting.

Dave has done a number of shows through the years. When he offers an approach, it’s because he’s become adept at that offering. When he recommends a service (or suggests you should avoid it) it’s because he has used it and tried everything possible to break it or to take best advantage of it.

Dave’s School of Podcasting is the real deal. He deserves every accolade he receives, including his Podcast Hall of Fame award. Listen to the School of Podcasting — whether you are just getting started — or when you are a veteran podcaster hoping to keep up with the best practices of podcasting.

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