School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Dave Jackson
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

  1. Win or Learn: Fix Your Podcast Plateau

    6H AGO

    Win or Learn: Fix Your Podcast Plateau

    Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good news. You know how to build a podcast to the current level you are at. The bad news is you've been here for a bit and it's time to try something to break you out of your plateau. You Either Win Or You LearnWhen you try something new with your podcast we often feel like everyone will leave immediately, and that just doesn't happen. Have you ever gone to a concert of a band you grew up listening to? They say "Here is one from our new album!" and half the theater goes for a beer, but most of them stay because they like the band. What If My Numbers Goes Down?So if you previously had 200 downloads an episode, and now you have 180 you learned something not to do. You've know how to grow a show to 200, so do that and try again. Start With a SurveySpeaking of mistakes, I once did a survey that I talked about bear the end of my show. One of the questions was, "Do you think the show is too long?" Well, if you think about it (being near the end of the show) anyone who thought it was too long had already left. Announce the survey, and really push it and explain how the audience will benefit. It could be as simple as: Did you listen to the end of the episode?If not where did you stop and why?How likely are you to share it with a friend on a scale form 1-10? You can use the built in survey with Podpage, or something like Tally forms. Smart Experiments: One Step at a TimeWhen you test new parts of your show, change ONE thing only. If you change three things and one of them works, you won't know which one. I would start with your episode titles, your opening two minutes (have a good hook), and get to the content ASAP. My Current Experiment: Podcasting in Six WeeksI tried this class about six months ago, and only told my email list. That was a dumb idea, but I learned to use ALL of my outlets when promoting a product or service. The course starting June 3rd will be once a week covering the following topics: Week 1: Concept & Planning Define your unique angle and target audience Choose your format and episode structure Create your content calendar for the first 10 episodes Develop your show name and description Week 2: Equipment & Setup Essential equipment recommendations for every budget. Recording space optimization (even in noisy environments). Software setup and configuration Audio quality testing and troubleshooting Week 3: Recording Techniques Professional recording techniques. Interview skills and guest management. Solo episode strategies. Overcoming "mic fright" and speaking naturally. Week 4: Editing & Post-Production Editing basics that save time and sound professional. Intro/outro creation and music selection File management and organization systems Quality control checklists Week 5: Hosting & Distribution Choosing and setting up your podcast host Submitting to Apple Podcasts, Spotify, and other platforms RSS feeds and technical requirements Show artwork and metadata optimization Week 6: Marketing & Growth Launch strategies that actually get listeners. Social media promotion and repurposing content Building relationships with other podcasters Long-term growth strategies and monetization EXCLUSIVE BONUSES: BONUS #1: "Podcast Equipment Starter Kit Guide" (Value: $97) No more confusion about what to buy. Get our curated equipment list with specific product recommendations for three different budgets – beginner, intermediate, and professional. BONUS #2: "First 10 Episodes Content Planner" (Value: $67) Never stare at a blank screen wondering what to talk about. This detailed planner gives you proven episode templates and topic ideas to keep your content engaging from day one. BONUS #3: "Podcast Launch Checklist" (Value: $47) A step-by-step checklist ensuring you don't miss any crucial steps during your launch. From technical setup to promotional tasks – it's all cover Six hours of consulting with me would be $1200, but as we try this experiment it's only $1. Why not free? Because we wanted people who would at least believe in themselves enough to spend $1 to help improve themselves. In full transparency we hope you join the School of Podcasting when the class is over, but it is a free standing class. The sessions will be recorded. Sign Up For the Class TODAY! Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Resources Mentioned in Episode 1034School of Podcasting Pod SEO use sop10 to save 10% Ausha SEO Pod Analyist Links Mentioned In This Episode Dave Jackson #661 - New Media ShowInsight on Business - Dave Jackson InterviewSwitchy Link ShortenerStuck at 800 downloads per ep for almost a year. what actually moves the needle : r/podcastingPodAnalyst - Podcast Measurement and Analytics For GrowthMy Worst Takes & Mistakes Over 500 Episodes - Author MediaPodcasting Truth & Myths Learned Over 500 EpisodesWhat are examples that were accidents that turned out to be great? Mentioned in this episode: Live Appearances I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location. Where Will I Be? Question of the Month: Favorite Remote Recording Tool So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes. Question of the Month Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter! Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today! Podcasting Observations Tired of AI Support Bots? Try Podpage.com While other companies are shoving more AI down your throat in support, Podpage hosts WEEKLY new user orientation meetings (with open Q&A) and if you have more questions you can schedule a live support call. Podpage is not just the best website building tool for podcasters by podcasters, it has the best support. Start your Free 14-day trial at www.podpage.com/preview Podpage

    39 min
  2. How do you feel about the future of podcasting in 2026?

    APR 27

    How do you feel about the future of podcasting in 2026?

    In this episode, we answer a question I know has been on the minds of so many podcasters: Where is podcasting headed? What We CoveredSpotify, YouTube, and AI Slop: I kicked things off sharing my concerns about immoral creators, content exclusivity, and how blurry the definition of a “podcast” is getting.Optimism vs. Pessimism: We heard from multiple voices on whether the future looks bright or grim, and what keeps each of us going.Video, Discoverability, and Content Overload: How YouTube’s dominance and the rise of video (and AI-generated "slop") is shifting the landscape, sometimes making things more confusing than ever.Monetization Woes and the Hopes for Crowdfunding: Many noted frustration with ads and the current monetization system, with hope for easier, more integrated crowdfunding in the future.Government Regulation and Freedom of Speech: A Canadian listener shared real concerns about government overreach and its chilling effect on creators.Defining Your “Why” and Staying True to Your Mission: Several contributors reminded us to focus on passion, purpose, and connecting with our audience.Staying Resilient: Through all the changes—algorithm shakeups, new platforms, and shifting formats—what matters most is keeping your audience at the heart of what you do. ParticipantsSteve Stewart (Podcast Editors Mastermind, Podcast Editor's Academy, Steve's Site)Kim Newlove (The Pharmacist’s Voice Podcast, Perrysburg Podcast )Todd the Gator ( Guardian Down Roundtable, 50 Years Experience Required, Lessons in the RearviewLeslie Marting (Greatland Media)Ralph Estep Jr. ( AskRalph.com )Podcasting Morning ShowYork Welcome to Earth StoriesCool Cars with Chris Mentioned In This EpisodeJJJAck Film's Video on youTube Demonetization New Media Show Rob Greenlee and Brendan Monaghan Podcasting 2.0 on the Slop Factory at Spreaker Podnews on More AI than Human Shows Profit From Your Podcast Book Thanks for SharingThis episode became a great sharing of opinions, experiences, and predictions. Some worry about gatekeepers and algorithmic noise, while others find hope in podcasting’s unique intimacy and power to connect. No matter where things go, staying true to your purpose, your “why,” and serving your audience will always be the foundation. Keep your ears open, your content honest, and your passion high. Thanks to everyone who contributed, and as always: if you loved this conversation, hit that share button and keep the School of Podcasting growing! Mentioned in this episode: Give Your Podcast A Home When you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today. Podpage Question of the Month: Favorite Remote Recording Tool So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes. Question of the Month Get Your Podcast Up and Going in Six Weeks Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rd Podcasting in Six Weeks Live Appearances I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location. Where Will I Be?

    1h 1m
  3. Lavalier Shootout - Weighing the Lift of Apple HLS

    APR 20

    Lavalier Shootout - Weighing the Lift of Apple HLS

    In this episode, I take you behind the scenes of a good old fashioned microphone shootout—this time, it’s all about wireless lavalier mics! I (quickly) run through a lineup of wireless lavalier microphones including the DJI Mic Mini, Hollyland Lark M2, Rode Wireless Micro, Rode Wireless Go, and Shure Move Mic. Not only do I compare how they sound right out of the box, but I also show how a little post production can level the playing field between even budget and premium options. If you’ve ever wondered whether it matters which one you pick, you’ll definitely want to listen. This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support! The Weight Of Adding Video - The First Look at Apple HLSThe second big theme of today’s show is the pressure, and potential pitfalls, of adding video to your podcasting workflow. I break down what’s happening with Apple HLS video, what hosts like Captivate are charging, and why you need to seriously consider the “weight” video adds before taking the plunge. Getting Your Edited Audio To People In Apple - You Can't (If you add video)Can you maintain your audio quality? Should you be editing audio and video together, or keeping them separate? I also share some spot-on advice from Elsie Escobar about only adding video if it makes sense for your goals—not because you feel FOMO or outside pressure. Whether you’re mic shopping, contemplating a shift to video, or just want a sanity check on your podcasting process, this episode is for you. Enjoy! Gear Mentioned In This EpisodeDJI Mic Mini Shure Movemic Hollyland Lark M2 Rode Wireless Go 3 Rode Wireless Micro DJI Mic 2 Captivate Media Hosting Other ItemsEcamm Video Software Streamdeck Accentize Plugins (DeRoom, Revive) USB-C extenders Blue Ocean Strategy Book The 22 Immutable Laws of Marketing (specifically, the "Law of Category" chapter) The Audacity to Podcast 1000 True Fans by Kevin Kelley Captivate Webinar on Apple HLS Implementation New Media Show Rob Greenlee with Sharon Taylor Media Roundtable with Dan Granger, Tim Ferriss (Entrepreneur & Host, The Tim Ferriss Show) and Dr. Laurie Santos WordPress Plugins Compromised Monica Rivera on Episode 613 Zoom Handyrecorder App David Draiman | The Magnificent Others with Billy Corgan Transistor Media Hosting Buzzsprout Media Hosting Justin Jackson Apple Podcasts Demo Mentioned in this episode: Live Appearances I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location. Where Will I Be? Get Your Podcast Up and Going in Six Weeks Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rd Podcasting in Six Weeks Question of the Month: Favorite Remote Recording Tool So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes. Question of the Month Give Your Podcast A Home When you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today. Podpage

    43 min
  4. How to Turn Your Podcast Into Passive Income (With Tools I Actually Use)

    APR 13

    How to Turn Your Podcast Into Passive Income (With Tools I Actually Use)

    Welcome to this episode of the School of Podcasting! I’m Dave Jackson, and today I’m pulling back the curtain on the precise tools and strategies I personally use for affiliate marketing on my podcast. Whether you’re brand new to monetizing, or just looking to add another income stream, you’ll find this episode packed with actionable advice and real-world numbers. What I Cover in This EpisodeHow affiliate marketing works and why you don’t need a massive audience to benefitReal comparisons between ad revenue and affiliate commissions—including how I made $51 per 1,000 downloads promoting ChronometerWhy finding the right product for your specific audience trumps audience size every timeHow I save time, track, and update my affiliate links with tools like Switchy, Genius Link, and TextExpanderThe nightmare that is Amazon’s terms of service (and how to avoid getting banned)A quick walkthrough of getting approved for affiliate programs, even with a smaller showHow to place and talk about affiliate links for maximum return Tools, Companies & Resources I MentionedHere’s a list of all companies, tools, and platforms I talked about in this episode, along with URLs where applicable: School of Podcastingschoolofpodcasting.comChronometer (the calorie tracking app)Switchy – My go-to for creating, tracking, and managing affiliate links (Available on AppSumo as one-time purchase)Genius Link – For multi-storefront affiliate management, especially for Amazon and international salesTextExpander – Saves time by expanding keystrokes into text and links1Password – My recommended password management tool for affiliate accountsAmazon Associates – Amazon’s Affiliate ProgramSweetwater – For gear links; includes an affiliate programPodpage – For website and link management (and affiliate program info), and where I work as Head of PodcastingAsk the Podcast Coach – My live Q&A showCaptivate – Podcast hosting (with affiliate program)Blubrry – Podcast hosting (with affiliate program)Buzzsprout – Podcast hosting (with affiliate program)Transistor – Podcast hosting (with affiliate program)RSS.com – Podcast hosting (with affiliate program) Affiliate Marketplaces I Use and Mentioned: Awin (formerly Shareasale): awin.comCJ (Commission Junction): cj.comRakuten: rakuten.comPartnerstack: partnerstack.com Other ResourcesProfit From Your Podcast Book – My book on podcast monetization (Amazon and audio options).School of Podcasting Free Resources – Where you can find my full list of affiliate links.Jesse Lakes on Profit From Your Podcast9 Reasons Affiliates Get Banned from Amazon (How to Avoid) Final TakeawaysAffiliate marketing isn’t “get-rich-quick,” but it’s a valuable stream—even if it just covers your hosting bill and some extras!Use tools like Switchy or Genius Link to keep your links organized, tracked, and up-to-date.Always disclose your affiliate relationships up front, per FTC guidelines.If you mention a company on your podcast or in your show notes, tag them on social—sometimes they’ll amplify your reach! If you’ve got an idea for an episode or want to leave feedback, head to schoolofpodcasting.com/voicemail. Thanks for tuning in! If this helped you, please share the episode or link a friend to schoolofpodcasting.com/1031. Mentioned in this episode: Join the #1 Podcast Education Site - The School of Podcasting Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com" School of Podcasting Question of the Month: Favorite Remote Recording Tool So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes. Question of the Month Give Your Podcast A Home When you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today. Podpage Live Appearances I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location. Where Will I Be? Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter! Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today! Podcasting Observations

    45 min
  5. From Listeners to Advocates: The Magic of True Fans

    APR 6

    From Listeners to Advocates: The Magic of True Fans

    Have you ever wondered if the reason your podcast hasn’t “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience often leads to more meaningful wins (personally and professionally) than simply racking up big download numbers. If you want to learn how to create enduring engagement, avoid common pitfalls, and connect with listeners in a way that actually matters, this episode is for you. Here’s what I cover in this week’s “Podcast Stew” styled episode (which includes chapters). 1000 True FansWhy a “thousand true fans” might just be your biggest business advantage (and how focusing on your core audience beats chasing the casual crowd).Lessons from YouTube experts (Rocks Codes, Stephen Bartlett, Mr. Beast, Marques Brownlee) on where to put your energy if you want to succeed, and the role thumbnails, titles, and discovery play in growthMy thoughts on competing with “the big guys” - what you should (and shouldn’t) compare against, and why joy mattersIndependent vs. networked podcasting: Candid stories from the Young and Profiting team, the Midas Touch podcast, and why control is crucialThe truth about monetization—when is the right time (and why “3% conversion” is the real number to expect)Behind the curtain of podcast business stats: Lessons from Goal Hanger, ad revenue, and membershipsPlatform realities: Spotify’s “walled garden,” why I recommend “anybody but Spotify” for hosting, and insights from James Cridland at PodnewsThe importance of fun and fulfillment: advice from LeBron James and Charlie Puth on why loving the work is the true engine for longevityHow to effectively use calls-to-action: Taking lessons from an Audible ad in “Project Hail Mary” and why going “deeper” with your fans matters Links mentioned this week:School of Podcasting Podpage Podnews Report Card How to Pitch a Podcast Show (Coming Soon!). Creators Hub in Spotify Apple Podcasts Hub Whether you’re launching, growing, or just rethinking your show’s direction, this episode is packed with honest stories and actionable advice, plus a dash of inspiration to help you stay true to your voice and audience. As always, if you want to go deeper, join the free School of Podcasting Thanks for listening! Don’t forget to share with a friend who needs a reminder that influence starts with true connection. Mentioned in This ShowOxford Road The Media Roundtable Episode Sound Off Podcast (Matt Cundill interviews Doug Downs) Why MKBHD Told Netflix: "Don't Bother on Jon Youshaei channel What Podcasting Can Learn From YouTube Growth with Rox Codes (Podbiz with Norma Jean Belenky) Lisa Kudrow on Vanity Fair Channel Sounds Profitable The Download James Cridland on Spotify's Features "Coming Soon." Jordan Harbinger Talks YouTube on New Media Show with Rob Greenlee Charlie Puth on Rick Beato Channel Project Hail Mary Trailer Big Lash Energy Interview Audible (aff link) Mentioned in this episode: See Your Show On Podpage If you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look. Podpage Question of the Month: Favorite Remote Recording Tool So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes. Question of the Month Live Appearances I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location. Where Will I Be? Get Your Podcast Up and Going in Six Weeks Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rd Podcasting in Six Weeks

    46 min
  6. Stop Pushing Listeners Away: The Biggest Podcasting Pet Peeves (and How to Fix Them)

    MAR 30

    Stop Pushing Listeners Away: The Biggest Podcasting Pet Peeves (and How to Fix Them)

    If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves’ roundup, I asked my audience what makes them bail on a show— and they did not hold back. ParticipantsYou’ll hear from Kim Newlove (The Pharmacist’s Voice, Perrysburg Podcast), Steve Stewart (podcast editor extraordinaire), Todd ‘the Gator’ (Guardian Down Roundtable, Lessons in the Rear View), and York (Welcome to Earth Stories) as they unpack the habits that drive them nuts: from bad audio and buried leads to ad overload, lazy interview questions, sloppy terminology, and more. You’ll walk away knowing exactly what turns listeners off - and how to fix it. I’ll also share my own take on ads, monetization, and why a little creativity can still set your show apart in 2026 The Most Popular Pet PeevesToo many/poorly placed ads (especially mid-roll and early heavy ad blocks)Not getting to the point / burying the lead / unclear episode directionLack of preparation (hosts winging it, talking in circles, not prepping guests)Sloppy language and terminology (“podcast” vs “episode,” “podcasting” vs “podcasts,” RSS vs not)Wasting listener time with meta-chatter, overlong intros, and “Tell me about yourself” questions I do this question every year, and as you might imagine, this list doesn't change much. This year seems like advertisements were the top peeve. Is Everyone Going to use the "YouTube Annoying Your Audience to Death" strategy, and use tools like Supercast and Patreon, and offer an ad-free version? Mentioned In This Episode School of Podcasting Podpage - Podcast Websites The Pharmacist's Voice The Perrysburg Podcast Steve Stewart Podcast Editors Academy Welcome to Earth Stories Guardian Down Roundtable Lessons in the Rear View Ask the Podcast Coach Podcasting Observations (Dave's Newsletter) School of Podcasting Follow Page Patreon Supercast OP3 Open Source Stats Truefans.FM Mentioned in this episode: Get Your Podcast Up and Going in Six Weeks Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rd Podcasting in Six Weeks Question of the Month: Favorite Remote Recording Tool So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes. Question of the Month Give Your Podcast A Home When you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today. Podpage

    44 min
  7. School of Podcasting's Big News with Podpage

    MAR 23

    School of Podcasting's Big News with Podpage

    The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining. New Free TierWe’re adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about making the podcasting journey smoother and more accessible for everyone. Brenden and I have a vision for the future, and it’s about empowering you to take your podcasting game to the next level. If you’ve ever wanted to launch a podcast, or if you’re already knee-deep in it and looking for ways to monetize, we’ve got you covered. We’re building a community where you can learn, grow, and thrive, and I’m more excited than ever to be a part of your podcasting journey. So, let’s get to work and see what we can do together! My Favorite CRMI'm not making this up. My favorite CRM is call "Less Annoying CRM. Its s a simple, no-frills customer relationship management tool built specifically for small businesses, solopreneurs, and anyone who feels overwhelmed by complex CRMs. It focuses on the essentials: tracking contacts, managing leads, organizing tasks, and keeping a clear sales pipeline (although I don't use the pipleline tool) Takeaways:This week, we celebrated the acquisition of the School of Podcasting by PodPage, which is a huge deal.I went from living in my brother's basement after a divorce to running a successful podcasting business, talk about an upgrade.Relationships are key in podcasting; it's wild how many people you meet that can help you out.We’re excited to expand the School of Podcasting, bringing more courses and experts for everyone to learn from.This merger means more time and resources to create better content for our community, so stay tuned!Don't worry, if you’re already a member, nothing changes except for more value coming your way! Links referenced in this episode: schoolofpodcasting.compodpage.compodnews.netLess Annoying CRMLast week's episode on Podcasting SEOPodSEOHeartbeat - Community and Courses Platform Mentioned in this episode: Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter! Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today! Podcasting Observations Question of the Month: Favorite Remote Recording Tool So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes. Question of the Month Get Your Podcast Up and Going in Six Weeks Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rd Podcasting in Six Weeks See Your Show On Podpage If you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look. Podpage

    41 min
  8. How to Grow Your Podcast Audience with SEO and Keywords

    MAR 15

    How to Grow Your Podcast Audience with SEO and Keywords

    When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization). Podcast Search Optimization VS Search Engine OptimizationSo what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show what people are searching for in Google and other places (YouTube, TikTok, and more). So THE question is, do people search differently in a Podcast App vs how they search Google? For me, I don't think so. I might just type a keyword "Podcasting Best Practices" where in Google I would type "Podcasting Best Practices Podcast." Keyword Research Boils Dow To ThisFind a keyword that has a fair number of people searching for (somewhere between 20-100 searches), and see how much competition it has. Instead of trying to score for a really popular keyword, score multiple times with less popular (but still be sought after) key words with less competition. Mom said "Don't go play in traffic," but that's what you need to do - but no on the free way. What is Your Domain Authority?SEMRush (a great suite of tools) has a domain authority checker. Tools To Boost Your Podcast SEO on the WebFree Keyword Tool (That Sucks IMHO) https://www.wordstream.com/keywords Google Keyword Tool (Inside of Adsense Account) https://ads.google.com Go to Tools > Planning > Keyword Planner (Free and unlimited use) Keywords Everywhere Extension for Chrome and Firefox $7/month. Helps you measure traffic and competition for keywords. https://keywordseverywhere.com/ Also Asked (see what people are asking) 1 Free search a Day or $12/month https://alsoasked.com/ Answer Socrates 3 searches a day $15/month gets you 100 searches a month https://answersocrates.com Ubsersuggest Shows key word competition and more. It's a suite of tools to help find keywords, and write articles.$29/month.$290 Lifetime (credits thanks to AI) https://ubersuggest.com SERanking A full suite of tools that helps you create content, competitor comparisons and more. $129/month https://www.sewranking.com SEMRUSH Consider by many people to be "THE" suite of SEO tools (especially finding tools that your competitor is not using, and you should). $139/month https://www.semrush.com Page Audit Chrome Extension A chrome extension that shows all sorts of information about a page so you can then write a similar page that will rank better. Chrome Extension Two Tools Dedicated For Podcast SEO While I'm not sure there is much difference between SEO and PSO, there two tools dedicated for podcasts. PSO from Ausha This tool has some nice features, but it also left me frustrated. If you give me seven days to test the tool, give me access to ALL OF IT. I mean every marketer knows that you give it to the customer and let them "get hooked" so when their trial is over they will purchase. I couldn't do that as much of the tools spotlighted required me to upgrade. Boo. That being said it does show how much a keyword is searched for (not as specific as some tools for web seo). It also shows you how hard to competition is. Keep in mind that you need to give your dashboard 24 hours to show some statistics in your dashboard. Ausha PSO (affiliate) PodSEO This is from Andrea De Marsi (Co-founder of Spreaker) and Francesco Baschieri (Co-founder of Spreaker) and it has a similar feature set to the ausha tool. You can save 10% using the coupon schoolofpodcasting. (affiliate) I thought it was very cool that Podseo alerted me to the mistake that I had accidentally listed my show twice in Spotify (I moved from Libsyn to Captivate - nuff said). It has some cool episode planners, and is cheaper than Ausha PSO. Their AI tools looks at your episodes and recommend future ideas and then helps you plan them, and has a calendar showing when the episodes were released. They also can send you daily updates on your rankings or your competition. Check it out at podseo.com and use the coupon schoolofpodcasting to save 10% Because of My Podcast: Paul ColliganPaul is a huge theater nerd, and loves the musical Chess. There was a version that was awful, but never got to see it. Then he let a library in NYC know he was a podcaster. Then he got access to videos that the public hasn't seen - because he had a podcast. Check out Paul at https://podcastpartnership.com/ Other Items MentionedTurn AI Into Your Personal Podcast Analyst! on Buzzcast SEO for People Who Don't Like SEO Podcast Podpage - Websites for Podcasters Captivate - AI Tools Help You Choose Episode Topics Oura Ring - Body Measurement via a Ring Just One Tip Podcast Big Lash Energy Episode 201 Big Lash Interview on Last Week's Episode This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support! Mentioned in this episode: Question of the Month: Favorite Remote Recording Tool So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes. Question of the Month Want to Make Some Money with Your Podcast? Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Go to www.profitfromyourpodcast.com/book Profit From Your Podcast

    56 min
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

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