Profitcast - Helping businesses start a podcast that is profitable

The Real Brian
  • 5.0 (59)
  • MARKETING
  • UPDATED WEEKLY

Profitcast helps businesses start a podcast that grows and is profitable. Podcasting is one of the most authentic ways for businesses to grow and Profitcast helps you understand exactly how to start a show that is is making an impact while also reaching more people. If you've thought about starting a podcast for your business but want to make sure you do it right, you are in the right place. Profitcast brings you decades of podcasting experience with co-hosts The Real Brian and Seth Silvers, along with a cast of other professionals and experienced podcasters that are passionate about helping you miss the roadblocks holding your podcast back.

  1. Who Should Be a Guest on Your Podcast and Why?

    JUN 3

    Who Should Be a Guest on Your Podcast and Why?

    It’s the question every business podcaster asks: Should I have guests on my show? If so, who and why? In this episode of Profitcast, Seth Silvers and The Real Brian challenge the traditional guest interview model. They explore why interviewing high-profile guests often fails to grow your show, when guests do make sense, and why your best content might not involve a guest at all. You’ll hear data-backed examples, guest horror stories, and a fresh framework for deciding who actually adds value to your audience. Spoiler: just because they’re famous doesn’t mean they should be on your podcast. Topics explored in this episode: (00:00) Why guest interviews became the default—and why that’s changing (03:01) Common myths about guests growing your audience (06:30) A better approach: only invite guests who solve problems (10:00) Editing reality: value ≠ credentials (14:00) Real case study: big guest, big reach... no retention (18:00) What happens when guests dilute your message (21:00) The Jordan Harbinger model: trust in the host (23:00) Why a guest should boost your show—not carry it Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers: storyon.co Seth's LinkedIn - https://www.linkedin.com/in/sethsilvers/ The Real Brian: realbrianmedia.com TRB's LinkedIn - https://www.linkedin.com/in/iamtherealbrian/ realbrianshow.com TRB's YouTube Channel - https://www.youtube.com/@rockmypodcast Subscribe and Listen to The Real Brian Show Podcast HERE: Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986 Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1 YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you! Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

    26 min
  2. Should You Monetize Your Podcast?

    MAY 28

    Should You Monetize Your Podcast?

    Monetizing your podcast sounds great, but is it the right move for your show, your audience, and your business? In this episode of Profitcast, Seth Silvers and The Real Brian unpack the realities of podcast monetization in 2025. From CPMs and ad networks to value-based sponsorships and backend business strategies, they break down what actually works (and what doesn’t) for business podcasters. This episode is packed with real-world numbers, examples, and fresh perspective—especially for branded shows, niche podcasts, or anyone tired of outdated monetization models. Topics explored in this episode: (03:33) Why CPM-based monetization doesn’t work for most shows (08:19) Better monetization models for niche and branded podcasts (15:24) Indirect monetization: backend offers, client conversion, and trust (22:15) When podcasting becomes your most effective nurturing tool (28:28) Real examples of niche shows generating serious revenue (33:23) Final thoughts: set your own rules and monetize with clarity

    34 min
  3. Your Podcast Is Your MOST Efficient Marketing Tool

    MAY 14

    Your Podcast Is Your MOST Efficient Marketing Tool

    What if your podcast isn’t just content—it’s your most effective marketing asset? In this episode of Profitcast, The Real Brian and Seth Silvers break down why podcasting is one of the most efficient marketing tools your business can use. It’s not just about growth—it’s about nurturing, multiplying your time, building trust, and answering key questions before your clients ever get on a call. They share examples, strategies, and personal stories showing how a podcast can streamline sales, deepen relationships, and create evergreen value—without needing to “go viral.” Topics explored in this episode: (00:00) The bold claim: podcasting is your best marketing tool(01:52) How to multiply yourself with a podcast(04:39) Podcasts as part of your communication flow(06:33) Building trust without more meetings(08:19) Word-of-mouth and the hidden value of podcast content(09:23) The $30,000 client from 3 episodes(10:48) Nurturing through the buyer’s journey(11:58) Stop the 7-minute infomercials—deliver real value(12:48) The ROI mindset vs. long-term growth(17:40) FAQ episodes: the podcast content every business should have Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers: storyon.co Seth's LinkedIn  The Real Brian: realbrianmedia.com TRB's LinkedIn realbrianshow.com TRB's YouTube Channel Subscribe and Listen to The Real Brian Show Podcast HERE: Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986 Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1 YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you! Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

    20 min
  4. 3 Things To Do NOW With Your Podcast

    MAY 6

    3 Things To Do NOW With Your Podcast

    Are you asking your audience what they want from your podcast? That might be a mistake. In this solo episode of Profitcast, The Real Brian shares three crucial actions every business podcaster should take immediately: lean into your expertise, speak with confident authority, and actually deliver exceptional value. He challenges conventional advice and reminds us why your podcast’s success depends on your clarity, not crowd-sourced content ideas. Whether you're just launching or stuck in growth limbo, this episode is a sharp kick of clarity to help you stand out, serve better, and profit intentionally. Topics explored in this episode: (00:00) Why asking your audience what they want can backfire (01:45) The power of expert-level experience (02:28) Confidence vs. cockiness (03:49) The real impact of delivery (05:34) Why value > hype (06:47) Personal story: how Pilates changed my life (07:25) How to apply the 3 keys to your podcast (08:00) How to work with Brian & Seth Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers: storyon.co Seth's LinkedIn  The Real Brian: realbrianmedia.com TRB's LinkedIn realbrianshow.com TRB's YouTube Channel Subscribe and Listen to The Real Brian Show Podcast HERE: Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986 Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1 YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you! Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

    9 min
  5. Is Your Podcast Audience Too Broad?

    APR 29

    Is Your Podcast Audience Too Broad?

    If your podcast audience isn’t growing, you might want to niche down. In this episode of Profitcast, Seth Silvers and The Real Brian talk about one of the most common and costly mistakes in business podcasting: trying to reach everyone. They explore the power of creating content for a specific person, why general messaging falls flat, and how to align your show’s content and packaging with the audience you actually want to serve. This episode of Profitcast will help you sharpen your message, focus your strategy, and finally reach the right people with your podcast. Topics explored in this episode:(01:19) Defining your audience in complex businesses (03:22) When your message and packaging don’t match (05:29) Why audience alignment takes discipline (08:49) Create your podcast for one person (11:19) Speaking to “you,” not “everyone” (14:42) Specificity is how podcasts grow (18:06) Aligning your strategy with what you really want (22:38) Targeting a focused audience, even inside a broad one (27:21) Solve a specific problem for a specific person (28:22) Set clear expectations—and meet them (29:27) Your ideal listener might be you from two years ago Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers: storyon.co Seth's LinkedIn  The Real Brian: realbrianmedia.com TRB's LinkedIn realbrianshow.com TRB's YouTube Channel Subscribe and Listen to The Real Brian Show Podcast HERE: Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986 Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1 YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you! Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

    31 min
  6. Audio vs. Video Podcasting: What’s Best for Your Business?

    APR 22

    Audio vs. Video Podcasting: What’s Best for Your Business?

    Should you be doing an audio-only podcast or adding video into the mix? Is YouTube even considered a podcast platform? In this episode of Profitcast, The Real Brian breaks down the difference between audio and video podcasting and helps you determine what’s best for your business content strategy. You’ll learn the technical definitions, practical applications, and why the "rules" don’t matter nearly as much as your marketing goals do. This short commentary is going to help you clarify what will move the needle most for your brand. Topics explored in this episode: (01:14) Audio vs. video: what does your business need? (01:52) Why voice creates trust, and video increases reach (03:04) Defining a “real” podcast (and why it doesn’t really matter) (04:23) What really matters in 2025 content strategy (05:00) Why audio + video is the best option for most businesses Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers: storyon.co Seth's LinkedIn  The Real Brian: realbrianmedia.com TRB's LinkedIn realbrianshow.com TRB's YouTube Channel Subscribe and Listen to The Real Brian Show Podcast HERE: Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986 Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1 YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you! Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

    6 min
  7. Should You HIRE A Host For Your Podcast?

    APR 15

    Should You HIRE A Host For Your Podcast?

    You know your business needs a podcast, but who should host it? You? A team member? Someone else entirely? In this episode of Profitcast, The Real Brian and Seth Silvers explore the growing trend of professional podcast hosts for hire. They break down the real reasons CEOs and marketing teams are struggling to get podcasts off the ground and why bringing in a seasoned host may be the key to a show that’s actually consistent, compelling, and sustainable. Whether you’re an overwhelmed founder, a stretched-thin marketing lead, or someone considering a new approach, this conversation helps you decide who should be the voice of your brand’s podcast, and why it might not need to be you! Topics explored in this episode: (00:00) The hosting problem most businesses face (01:32) When internal hosts don’t work out (03:49) Can the wrong host hurt your brand? (05:02) Should a CEO host their own podcast? (08:09) What professional hosts actually do (10:44) Benefits of hiring a podcast host (13:15) Interviewing skills & crisis control (17:09) Where to find the right host for hire (20:11) Traits to look for in a host (23:12) Internal vs external co-hosting (25:26) Why sustainability is the real strategy (27:15) How to get in touch for help Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers: storyon.co Seth's LinkedIn The Real Brian: realbrianmedia.com TRB's LinkedIn realbrianshow.com TRB's YouTube Channel Subscribe and Listen to The Real Brian Show Podcast HERE: Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986 Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1 YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you! Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

    28 min
  8. What Podcast Analytics Actually Matter?

    APR 8

    What Podcast Analytics Actually Matter?

    Are you measuring the right things—or just chasing vanity metrics? In this episode of Profitcast, Seth Silvers and The Real Brian take a deep dive into podcast analytics: what they used to be, how they’ve evolved, and what you should really be tracking in 2025. Whether you’re podcasting for fun, growth, or business ROI, this conversation will help you shift away from outdated metrics like downloads and into more actionable data that drives smart decisions. Tracking things like your audience size, completion rates, and 7-day performance help to to meaningfully improve your show’s performance. Topics explored in this episode: (00:00) What data actually matters in podcasting? (01:26) The history of analytics in podcasting (04:02) Why downloads are incomplete (and still useful) (06:54) Shift your mindset: from downloads to audience (10:55) Tracking behavior-changing metrics (12:46) The 3 types of podcast data to track (17:40) Why data without insight leads to wasted time (21:33) Why you should analyze performance at 7 days (25:19) Monthly data vs. real-time insight (28:15) Retention rates and 60-second drop-offs (30:07) Using analytics to adjust intros, pacing, and episode length (31:59) The big question: Why? Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers: storyon.co Seth's LinkedIn The Real Brian: realbrianmedia.com TRB's LinkedIn realbrianshow.com TRB's YouTube Channel Subscribe and Listen to The Real Brian Show Podcast HERE: Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986 Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1 YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg Any time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfz Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you! Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

    35 min
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59 Ratings

About

Profitcast helps businesses start a podcast that grows and is profitable. Podcasting is one of the most authentic ways for businesses to grow and Profitcast helps you understand exactly how to start a show that is is making an impact while also reaching more people. If you've thought about starting a podcast for your business but want to make sure you do it right, you are in the right place. Profitcast brings you decades of podcasting experience with co-hosts The Real Brian and Seth Silvers, along with a cast of other professionals and experienced podcasters that are passionate about helping you miss the roadblocks holding your podcast back.

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