Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist
  • 4.8 (28)
  • BUSINESS

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

  1. 2020 Podcast Predictions

    12/21/2019

    2020 Podcast Predictions

    2020 Podcast Predictions. And...What does it mean to have a hit movie...on Netflix? Plus, rants and raves on Guy Kawasaki, Sam Harris, Julia Roberts, and more! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://blog.pacific-content.com/20-podcast-predictions-for-2020-from-top-industry-leaders-f4ef49e48909 https://www.theverge.com/2019/12/6/20998569/the-irishman-netflix-nielsen-data-viewers-bird-box-breaking-bad-el-camino-theaters

    45 min
  2. Is Apple TV+ In Trouble Already?

    11/21/2019

    Is Apple TV+ In Trouble Already?

    Is Apple TV+ in trouble already? And...Franchises falling - Terminator and The Shining. Plus, rants and raves! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://www.thewrap.com/why-apple-tv-cant-compete-against-netflix-and-disney-without-a-friends-or-seinfeld/ https://www.forbes.com/sites/scottmendelson/2019/11/11/box-office-doctor-sleep-failed-to-learn-the-lessons-of-blade-runner-2049/#1d205c957e2e

    35 min
  3. Your Favorite Brands Have Lost Their Luster

    09/24/2019

    Your Favorite Brands Have Lost Their Luster

    Your favorite brands have lost their luster. And...Goodbye streaming video, hello TV! Plus rants and raves about the homemade University of Tennessee t-shirt that became a phenomenon and the ice cream truck "anti-influencer" that makes Instagram "stars" pay double. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://www.axios.com/iconic-brands-lose-their-luster-8c09697c-f33e-405a-b778-b189390a5568.html https://medium.com/@stewartschley/streaming-video-we-hardly-knew-ye-2add24d85888

    37 min
  4. Nielsen Says Radio Listenership Remains Strong. Bueller? Bueller?

    07/29/2019

    Nielsen Says Radio Listenership Remains Strong. Bueller? Bueller?

    Nielsen says Radio listenership remains strong. Bueller? Bueller?. And...Are real fake influencers more influential than fake real influencers? Plus rants and raves about the "Poop Museum," why some critics think "The Lion King" movie shouldn't exist, the endless stream of "Halloween" movies, and how easy it is to create an "iHeartRadio-type multimedia company." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://radioink.com/2019/06/18/nielsen-listenership-remains-strong/ https://apple.news/Av6zAWZzJR3yVLWdEtPPZhw

    28 min
  5. Podcasting is NOT the New Blogging

    06/17/2019

    Podcasting is NOT the New Blogging

    Podcasting is NOT the new blogging. And...Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. And more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://www.copyblogger.com/podcasting-new-blogging/ https://www.vox.com/recode/2019/5/20/18632840/hbo-next-game-of-thrones-tv-netflix-apple-amazon http://insidestarwars.com

    38 min
  6. Disney and the Future of TV

    05/07/2019

    Disney and the Future of TV

    Disney and the future of TV. And...Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin's decision to banish "Donuts" from its name and the phenomenon of "niche-ification." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://stratechery.com/2019/disney-and-the-future-of-tv/ https://www.mediavillage.com/article/apple-poisons-netflix-needham-company/

    33 min
  7. Big Media Will Have Its Hands Full With Netflix

    03/31/2019

    Big Media Will Have Its Hands Full With Netflix

    Prediction: Big media will have its hands full with Netflix. And Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on "grit" and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://redef.com/original/big-media-isnt-ready-to-fight-back-netflix-misunderstandings-pt-5?curator=MediaREDEF https://www.recode.net/2019/3/18/18271916/netflix-apple-reed-hastings-video-plans-tech-company-regulation-press-conference-ted-sarandos https://techcrunch.com/2019/02/14/spotify-gimlet-anchor-340-million/

    33 min
  8. 2019's Media Predictions

    02/06/2019

    2019's Media Predictions

    2019's media predictions. And...Amazon's new ad strategy: Free samples! Plus, rants and raves on a platform for foodies that allows you to interact with and buy from your favorite chefs and the frightening declines in traditional radio listening. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://techcrunch.com/2018/12/31/1763827/ https://www.axios.com/amazon-ad-strategy-free-samples-based-on-consumer-data-5ce0fe5b-6112-4d59-8d28-39278f457b6d.html

    41 min
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4.8
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28 Ratings

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From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

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