263 episodes

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

eCommerce Marketing Podcast Arlen Robinson

    • Business
    • 5.0 ‚ÄĘ 31 Ratings

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

    Why Branding is So Important - with Shaival Mehta

    Why Branding is So Important - with Shaival Mehta

    Shaival Mehta is the owner of Delesign, a flat rate unlimited graphic design service. We work with agencies, marketing teams and e-commerce businesses to help them create all sorts of content from infographics to animation videos, social media content, logos. Pretty much anything you can describe, we can create.  He also has experience running other businesses such as Molecular Apps on Shopify which effectively is used to build apps for Shopify merchants. His overall strategy is to effectively help e-commerce businesses focus on their core competency and leave the rest to us.
    In this episode, you will learn
    Why branding more important these days for growing an ecommerce business Some methods of using distinctive graphic design work for doing branding for your ecommerce business Specific rules of thumb that an ecommerce business should follow to have success in branding across social media platforms Examples of some ecommerce brands that have utilized effective branding to achieve growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 24 min
    Scaling an eCommerce Business - with Jared Mitchell

    Scaling an eCommerce Business - with Jared Mitchell

    Jared is the co-founder of SkinCarebyAlana - which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales.  Jared is also the eCommerce consultant for the notorious Neil Patel and founder of BeefySites, which is focused on helping e-commerce founders scale up their businesses.
    In this episode, you will learn 
    Things that a small businesses should have in place if they want to scale to tens of millions in revenue What a small businesses staff / employee base look like if they want to reach the tens of millions of revenue goal The timetable that a business should set for achieving massive growth Examples of businesses that have successfully scaled to tens of millions in revenue  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen: 
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 
    Thanks for listening. Be sure to subscribe and leave a review.

    • 32 min
    How to Use Video to Leverage Client Stories and Testimonials - with Jude Charles

    How to Use Video to Leverage Client Stories and Testimonials - with Jude Charles

    For over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.
    Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find the compelling stories that no one else knows, and then leverage those stories to grow your business.Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. 
    In this episode, you will learn 
    Ways to approach and encourage clients to provide testimonials and stories about their use of your product When looking through submitted testimonials and client stories, what are some main things that I should highlight Tools and resources that a business can use to gather testimonials and client resources Examples of some ecommerce businesses that have done a good job profiling their own stories, client stories and testimonials using video  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 31 min
    Paid Ads and the Key to Driving Profitable Growth - with Kathleen Booth

    Paid Ads and the Key to Driving Profitable Growth - with Kathleen Booth

    Today's guest is Kathleen who is the SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long running Inbound Success Podcast, which features interviews with top performing marketers, and was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank. 
    In this episode, you will learn 
    What internal things need to be in alignment before launching your paid ad campaigns How exactly does data unification and speed result in profitable growth from paid ads How does an ecommerce brand determine what paid ad platforms will be right for their business Examples of businesses that have launched successful paid ad campaigns and the things they did to become successful  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
    Follow Arlen: 
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7  
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 29 min
    How to Increase Revenue through eCommerce Subscriptions - with Evan Padget

    How to Increase Revenue through eCommerce Subscriptions - with Evan Padget

    Today's guest is Evan Padgett is an ecommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR.
    In this episode, you will learn
    If subscription commerce is right for any DTC ecommerce business The downsides to setting up a subscription commerce offering The things that need to be in place for a brand to effectively have a subscription commerce offering Examples of some ecommerce businesses that have a successful subscription commerce offerings For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
    Thanks for listening. Be sure to subscribe and leave a review.

    • 34 min
    Strategies to Boost Your Domain Authority - with Jon Lightfoot

    Strategies to Boost Your Domain Authority - with Jon Lightfoot

    Today's guest is Jon Lightfoot who is the Founder & CEO of Strategic SEO Solutions (SSS).
    He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine. 
    In this episode, you will learn
    How companies can safely build links that boost domain authority A few basic do’s and don'ts when it comes to link building How link building can be done by anyone on your team Examples of some ecommerce businesses that have done successful link building and the results they saw For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 
    Or on YouTube at:
    https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
    Follow Arlen:
    Twitter: https://twitter.com/askarlen 
    Facebook: https://www.facebook.com/arlen.robinson.7 
    Instagram: https://www.instagram.com/arlenyohance/ 
    LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 
    Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 
    Thanks for listening. Be sure to subscribe and leave a review.

    • 30 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

ASobering ,

Entertaining, insightful, and actionable! ūüĒ•

This is one of the most insightful eCommerce podcasts that I have ever come across! Arlen does such a great job of sharing his own personal wisdom and I love how he also leads meaningful conversations with guests who bring so much experience and actionable insight to the table. Highly recommend checking this show out - you won’t be disappointed!

Farzad Rashidi ,

Awesome host

Arlen is an excellent host! I had the pleasure of being a guest on the show, and he asked several good questions that enabled me to share interesting insights. I highly recommend the podcast to any marketer in the E-commerce industry.

gaikaidp ,

eCommerce Marketing

I love people that share ideas and insights and this channel has done a great job of finding interesting guests.

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