Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Crowdfunding and Kickstarter Expert Salvador Briggman
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Kickstarter and crowdfunding advice from successful campaigns. Salvador Briggman is the founder of CrowdCrux, the most popular blog in the niche with over 20,000 subscribers. He has been cited as an expert by the New York Times, the Wallstreet Journal, and more.

  1. 5D AGO

    EP #542 This Equity Crowdfunding Strategy Raised $400K | Emission Free Generators

    Wondering how to raise funds using equity crowdfunding?  In this episode of Crowdfunding Demystified, Salvador Briggman sits down with Chase, founder and CTO of Emission Free Generators, to break down how his team raised over $407,903  on WeFunder for a hydrogen-powered portable generator designed for safe, indoor use. In this episode, you'll learn: How military-grade hydrogen technology was adapted for a consumer hardware product Why equity crowdfunding (Reg CF) was the right funding path for a capital-intensive startup How Emission Free Generators validated demand before scaling manufacturing The storytelling framework that turned everyday investors into long-term advocates Social media traffic strategies used to drive investor interest and momentum Key Reg CF lessons for founders raising outside of traditional VC channels This conversation dives deep into what it really takes to launch a physical product, raise capital through equity crowdfunding, and build trust with investors in a massive, growing backup power market. If you're building hardware, considering Reg CF, or looking to raise capital while validating demand, this episode is packed with real-world insights you can apply today. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook FREE Crowdfunding PR Course Emission Free Generators on WeFunder The Lean Startup by Eric Ries

    33 min

  2. 12/18/2025

    EP #541 The Launch Formula Behind a 7-Figure Kickstarter | Fraimic

    In this episode of Crowdfunding Demystified, Salvador Briggman talks with Anthony Mattana, founder of Fraimic, a voice-powered smart art frame that raised over $1.1M on Kickstarter. Anthony pulls back the curtain on what really happened before Fraimic ever launched—and why the momentum looked almost effortless on the surface.  He also points to a quiet shift happening on Kickstarter right now, especially around videos and trust, that most creators still haven't adapted to—but the platform already has. You'll learn how to: Validate demand before launch Build momentum early Create Kickstarter videos that convert And more! If you're building a physical product, working on AI-powered hardware, or planning a Kickstarter campaign, this episode offers real-world insights from a founder who's done it successfully. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Fraimic: A Smart E Ink Canvas That Turns Your Voice Into Art on Kickstarter Fraimic Official Website

    33 min

  3. 12/04/2025

    EP #540 The Kickstarter Strategy Behind a $250K Launch | SomniBuds

    What if you could invent a sleep product that works all night without a battery? That's exactly what Keith Phillips and Charles did with SomniBuds, raising $251,537 from more than 800 backers on Kickstarter. In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman dives into their journey: how a motorcycle communication invention evolved into battery-free sleep earbuds, the pre-launch strategies that helped them build an engaged audience, and the marketing lessons learned along the way. Keith and Charles share insights on: Turning an idea into a hardware product Engaging early backers before launch Optimizing Meta ads for crowdfunding success Handling skepticism and building trust with a novel product If you're planning your first hardware launch or just curious about crowdfunding innovation, this episode is packed with practical advice from creators who successfully turned a bold idea into a funded product. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook SomniBuds™ - Battery-Free Sleep Earbuds on Kickstarter SomniBuds Official Website

    37 min

  4. 11/20/2025

    EP #539 The Formula to Turn a Simple Product Into a $3M Brand | Glasvin

    Most creators start small, but Glasvin went from zero to millions. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with David Kong, the founder of Glasvin, to uncover how he grew a simple idea into a multi-million-dollar brand. David didn't rely on a viral launch or flashy marketing gimmicks. He focused on precision, persistence, and delivering a product that wine enthusiasts truly love. In this episode, David shares: How Glasvin grew from a small idea into a multi-million-dollar business The key strategies for building early traction and customer loyalty Lessons learned from creating a high-quality product and scaling operations Whether you're launching your first product or preparing to scale, David's story is packed with practical lessons on building a high-quality brand that lasts—and how a simple, well-executed approach can grow your business faster than you imagined. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Glasvin Website SOMM AI

    44 min

  5. 11/06/2025

    EP #538 How One Invention Raised $450K on Kickstarter | VertiGo

    In this episode, discover how Stan from Lensdigital raised over $450K on Kickstarter for the Vertigo Vertical Laser Engraver, a groundbreaking tool designed for creators who demand precision and flexibility. Vertigo's unique vertical design has taken the maker world by storm, combining precision, portability, and power in one compact machine. Stan reveals the step-by-step strategy behind his campaign success, including: How he built a pre-launch audience What drove early backer momentum The fulfillment systems that kept everything running smoothly If you're a creator, engineer, or designer planning a crowdfunding campaign, this episode is a must-listen. Learn the real-world tactics that turned a prototype into a half-million-dollar Kickstarter success. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook VertiGo - The Vertical Laser Engraver on Kickstarter Lensdigital

    32 min

  6. 10/23/2025

    EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself

    Do you think a board game can change how people connect? In this episode of Crowdfunding Demystified, I sit down with Phil Parkinson, the entrepreneur who raised over $115,000 for his game Know Thyself, a social tool disguised as a board game. He turned his non-game background into a strength. He built a meaningful idea. He built an audience. He built assets. You'll discover: Why launching a board game today means more than fantasy and meeples How a $1 pre-launch splash page can create a wave of backers at launch Why is customer service after the pledge part of your marketing engine This episode is packed with insight for anyone launching a crowdfunding campaign, especially if you're navigating a saturated category. Ready to build a real human connection through your project? Then dive in now. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Know Thyself Kickstarter Campaign Endurance: Shackleton's Incredible Voyage

    32 min

  7. 10/09/2025

    EP #536 The Framework Behind a $484K Crowdfunding Success | Groove Thing

    Feel your music. Hear it. And sense it. In this episode, Michael Weiss-Malik shares how Groove Thing, the world's first internal music player, raised $510,482 on Kickstarter. You'll discover how he prototyped fast, iterated with early testers, and scaled with smart marketing. Get ready to: Build something radical Test the messy early versions Reach niche audiences you didn't know existed If you're building something boundary-pushing, the lessons here are gold: prototype early, validate often, and prepare to invest in reaching your niche. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook FREE Crowdfunding PR Course Groove Thing Kickstarter Campaign

    33 min

  8. 09/25/2025

    EP #535 The Exact System Used to Hit $500K+ on Indiegogo | Functionland Box

    Imagine never paying for cloud storage again. That's the promise behind Box: First Free-Forever Cloud Storage Alternative by Functionland, the world's first free-forever cloud storage alternative. In this episode of the Crowdfunding Demystified Podcast, co-founder Ehsan shares how his Indiegogo campaign skyrocketed past $500K in funding, drawing thousands of backers to a bold new vision for decentralized storage. You'll learn how the Functionland team: Positioned Box against giants like Google Drive and Dropbox Built credibility for a technical product with mainstream audiences Designed a campaign strategy that kept momentum alive through $500K+ Whether you're building hardware, software, or launching your first crowdfunding campaign, this episode is packed with strategies you can apply right away. Discover how Functionland pulled off one of the most talked-about Indiegogo launches in recent years. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Box: First Free-Forever Cloud Storage Alternative Functionland Website

    36 min
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Kickstarter and crowdfunding advice from successful campaigns. Salvador Briggman is the founder of CrowdCrux, the most popular blog in the niche with over 20,000 subscribers. He has been cited as an expert by the New York Times, the Wallstreet Journal, and more.

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