Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Ash Roy
  • 5.0 (40)
  • Marketing
  • Biweekly

The Productive Insights Podcast is for independent professionals who want to become the obvious choice in their field. That's lawyers, doctors, consultants, advisers and other experts who run their own practice. Host Ash Roy is a CPA with an MBA who helps independent professionals build authority so they attract high-quality clients who pay their full fees without haggling. He does this through content marketing: a podcast, YouTube videos, and AI that turns every episode into LinkedIn posts, short clips and newsletters. Since 2015 Ash has talked with guests including Seth Godin, Guy Kawasaki, James Clear, Neil Patel, Rand Fishkin, Brian Tracy, Derek Sivers and Amy Porterfield about building a business around your expertise. Show notes: https://www.productiveinsights.com/podcast Newsletter: https://www.productiveinsights.com/join Launch your own podcast with Ash: https://www.productiveinsights.com/podcaster

  1. 1d ago

    288. Ryan Deiss: How to Find Clients Who Are Ready to Buy Now

    Want to talk about this? Email us at team@productiveinsights.com Watch Ryan on why growing revenue can sink a business:   • Ryan Deiss: Why Growing Revenue Can Sink a...  I asked Ryan Deiss, co-founder of DigitalMarketer and The Scalable Company, how he finds clients who are ready to buy. After 8.2 million dollars of marketing tests, his answer is that only 3 to 6% of your list is ready at any time, and pushing everyone burns out the rest. He explains how his team sells every day, but only to the people who put their hand up, and the one question that sorts them. Timestamps0:00 Only 3 to 6% of your list is ready to buy now0:14 The question I asked Ryan0:31 8.2 million dollars of marketing tests0:50 Why the funnel as we knew it is dead2:06 It's not a funnel, it's a popcorn popper2:55 The two mistakes marketers make3:39 Sell every day, but only to the 3 to 6%4:21 Ask a readiness question when people opt in6:00 10% book, 70% show up, half buy6:30 Send hand-raisers instead of offers7:34 What to do if you sell your expertise8:11 Want help with this? 🍿 WATCH NEXT: Chris Do: How Consultants Can Double Their Fees:   • Chris Do: How Consultants Can Double Their...  Seth Godin on Selling Your Services Without Feeling Salesy:   • Seth Godin on Selling Your Services Withou...  💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/ne... MY FAVOURITE TOOLS & GEAR ⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotp...✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?...⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesav...💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cf... MY OTHER SOCIALS:🌍 My website / blog - productiveinsights.com🐦 Twitter -

  2. Nov 5

    287. Chris Do: How Consultants Can Double Their Fees

    Want the worksheet that goes with this episode? Email team@productiveinsights.com with "Episode 287, three steps" in the subject line. Watch the full conversation with Chris: https://youtu.be/wmqMyJ-jW48 Ash Roy asks Chris Do how he went from charging a couple of hundred dollars an hour to 30,000 dollars for a 45-minute talk. Chris explains why he doubled his fee in one jump instead of small steps, why you name your price and let the client decide, and how event organisers judge you before they book you. It's for consultants, coaches and independent experts who know they should be charging more. Timestamps 0:00 — You don't get what you don't ask for0:41 — From a couple of hundred an hour to 30K a talk1:09 — Put in the reps first1:31 — Get the worksheet for this video1:45 — Why a following changes how buyers see you2:47 — How the pandemic changed the negotiation3:52 — "That's the price": name it, then ask for a deposit4:32 — Doubling from 15K to 30K in one jump5:33 — If you don't ask, they won't pay you more5:40 — Bring more value than you charge6:01 — Buyers watch you before they book you6:56 — The three things that need to be true7:15 — The full conversation with Chris Watch Next Ali Abdaal: How Consultants Can Get More Clients: https://youtu.be/_hkAbiYnIgISeth Godin on Selling Your Services Without Feeling Salesy: https://youtu.be/VfX3lFTBc1QFree Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

  3. Oct 26

    286. Ali Abdaal: Why You're Not Getting Enough Clients

    Want to talk about this? Email us at team@productiveinsights.com Watch the full conversation with Ali: https://youtu.be/O895g9gBrMw Ash Roy asks Ali Abdaal what an independent professional should do when they swing from too much client work to an empty pipeline. Ali explains his LASER method for finding the one thing that's stopping you getting clients, and the simple test that tells you whether your problem is attracting people or converting them. FREE 1-PAGE GUIDE: email team@productiveinsights.com with "Episode 286 resource" in the subject. Timestamps 0:00 — Intro: doing seven things at once0:30 — Ali's LASER method1:18 — L: Lifestyle first 2:01 — A: Find your area of constraint2:57 — The 3-to-5 sales calls test 3:13 — S: The five S's 4:56 — E and R: Experiment and review 5:34 — Priorities and the 80/20 split 5:50 — The mistake: trying to do everything at once 6:19 — Ash's takeaway 6:58 — Full conversation and the free one-page guide Watch Next  Seth Godin on Selling Your Services Without Feeling Salesy: https://youtu.be/VfX3lFTBc1Q These 5 Mistakes Will Destroy Your Service Business in 2026: https://youtu.be/McPmLxKu8fI Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

  4. Oct 12

    285. Seth Godin on Selling Your Services Without Feeling Salesy

    Ash Roy interviews bestselling author Seth Godin on why imposter syndrome is a sign of doing important work, and how to use honest tension — not pushy tactics — to sell your services, membership, or community. Timestamps0:00 — Intro: Imposter syndrome & selling0:23 — Ash's background & the question0:51 — Seth: "You are an imposter — and that's a good thing"1:19 — Why selling requires creating tension2:06 — The law firm directory story4:00 — How do I create tension for my membership?4:49 — The Joe Mancuso CEO circle story6:28 — The flu shot analogy: tension because it's true6:43 — Ash's takeaway: tell the truth about what's at stake7:32 — Outro & link to full conversation 🍿 WATCH NEXT:- Seth Godin Full Conversation: https://youtu.be/yKPYFcdQNnI- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc 💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter MY FAVOURITE TOOLS & GEAR📚Kajabi- Go from creator to business https://kajabi.com/?utm_campaign=home_trial&utm_content=19224&utm_medium=affiliate&utm_source=Ash+Roy⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur MY OTHER SOCIALS:🌍  My website / blog - productiveinsights.com🐦  Twitter -  https://www.twitter.com/AshRoyHelps📸  Instagram -   https://www.instagram.com/AshRoyHelps📱  TikTok -  https://www.tiktok.com/AshRoyHelps👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 🎥  Facebook -  https://www.facebook.com/AshRoyHelps WHO AM I? If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months. Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers. Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love. PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

  5. May 6

    284. How Dr. Ali Abdaal Accidentally Built A $6M Business

    Sign up for our upcoming workshop on how to use LinkedIn and AI to attract your ideal clients within 90 days. Happens on the 22nd of May 2026.  Early bird tickets still available. Grab them before they're gone https://www.ProductiveInsights.com/workshop-may Ali Abdaal didn't plan to quit medicine or build a 6M-subscriber channel. He just wanted an extra £3,000 a month to work as a part-time doctor. Eight years later, the side project became the main thing. In this conversation, we get into what actually grows a service-based business in 2026 — without burning out or chasing every shiny tactic. The journey to financial freedom isn't easy, but it's worth it. Timestamp: 00:00 — The accidental 6M-subscriber story01:00 — Doctor by day, YouTuber by night03:00 — How Ali found 40 extra hours a week06:00 — The LASER method for service businesses13:00 — Why LinkedIn beats YouTube in 202617:00 — The bullseye: niching without losing clients23:00 — Become the "AI person" for your niche27:00 — Paper tigers and paper walls30:00 — The 4 levels of AI tools34:00 — Turning conversations into content36:00 — AI, privacy & data security45:00 — Final advice: pay the price for what you want 🍿 WATCH NEXT:- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  - Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc 💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter MY FAVOURITE TOOLS & GEAR📚Kajabi- Go from creator to business https://kajabi.com/?utm_campaign=home_trial&utm_content=19224&utm_medium=affiliate&utm_source=Ash+Roy⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur MY OTHER SOCIALS:🌍  My website / blog - productiveinsights.com🐦  Twitter -  https://www.twitter.com/AshRoyHelps📸  Instagram -   https://www.instagram.com/AshRoyHelps📱  TikTok -  https://www.tiktok.com/AshRoyHelps👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 🎥  Facebook -  https://www.facebook.com/AshRoyHelps WHO AM I? If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months. Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers. Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love. PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

  6. Feb 16

    283. The Growth Trap That Nearly Destroyed a $30M Business

    Did you know your business could be growing by millions in revenue while you're actually going broke? In this eye-opening conversation, Ryan Deiss reveals how he scaled three companies to the Inc 500 list—only to have two of them completely fail. He shares the painful lesson of losing $2 million in a single month and having to lay off 180 employees just weeks before Christmas. Ryan breaks down:✅ Why revenue growth doesn't equal business health✅ The hidden difference between profit, cash flow, and distributable cash✅ His "Cashflow Waterfall" system for building sustainable businesses✅ How to stop chasing vanity metrics and start building real wealth If you're tired of the hustle culture mentality and ready to build a calm, profitable business with steady cash flow, this video is for you. 🔔 Subscribe for more insights on building sustainable businesses💼 Join our YouTube membership for early access to full conversations ⚠️ Disclaimer: None of this should be construed as financial advice. Please consult with your own financial advisor. Timestamps:0:00 Growing broke while revenue grows0:27 Inc. 500 success → business collapse1:00 Why profit matters more than revenue1:23 The trap of vanity metrics1:59 Distributable cash = real business health2:54 Choosing sustainability over hustle4:38 The $30M company that lost $2M6:01 Cashflow Waterfall explained7:08 Why taxes come first8:02 Emergency fund (3–6 months)8:55 Distribution fund strategy10:00 Why you must pay yourself12:08 How this connects to Profit First12:33 Profit is a decision13:35 Closing + next episode teaser

  7. 12/12/2025

    282. The 5 Business Mistakes I Wish I'd Fixed Sooner

    Get my 9-Step Business course here: https://productiveinsights.com/9-steps 9 Step Email Framework: https://www.productiveinsights.com/su... Are you making these common business mistakes? After 12 years of working with top entrepreneurs and running my own membership program, I’ve seen the same pitfalls derail service-based businesses again and again. In this video, I’ll share the five biggest mistakes I wish I’d fixed sooner—so you can avoid them and set your business up for real success. Timestamp: 00:00 - Introduction: 5 Mistakes That Destroy Service-Based Businesses00:35 - Mistake #1: Confusing Movement with Progress01:41 - Mistake #2: Not Creating an Offer Early Enough02:46 - Mistake #3: Getting Obsessed with Revenue03:22 - Mistake #4: Trying to Scale Too Early05:05 - Mistake #5: Not Connecting with People Ahead of You06:12 - Final Thoughts & Next Steps 🍿 WATCH NEXT: Neil Patel Story from $5 an hour to $100m a year in business -   • Neil Patel Story from $5 an hour to $100m ...    Fishburners CEO on startups and entrepreneurship   • Fishburners CEO on startups and entreprene...  Hiring The Best People: Tips to find great employees In 2024 -   • How to hire The Best People In 2024  💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/ne... MY FAVOURITE TOOLS & GEAR⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotp...⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.co...✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?...⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesav...💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cf... MY OTHER SOCIALS:🌍  My website / blog - productiveinsights.com🐦  Twitter -

  8. 11/28/2025

    281. I Met My Client at the Australia Business Show 2025

    Don’t miss my special Black Friday offer—visit https://productiveinsights.com/bf25 for exclusive deals before November 2025! Join me for a behind-the-scenes look at the Sydney Business Show! Meet inspiring business owners, get insights from Clayton Navarro, and see what these events are really like.If you enjoyed this vlog, let me know in the comments and subscribe for more! Timestamp:0:00 — Arriving at the business show0:23 — Entering the venue0:50 — Meeting Clayton Navarro1:12 — Clayton on his business1:32 — Results for clients1:50 — Fun facts about Clayton2:08 — Hair care & CPA milestone2:29 — Award & humor2:47 — Clayton’s event feedback3:00 — Putting green & closing3:21 — Wrap-up & call to action3:41 — Black Friday offer & thanks 🍿 WATCH NEXT:- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  - Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc 💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter MY FAVOURITE TOOLS & GEAR⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur MY OTHER SOCIALS:🌍  My website / blog - productiveinsights.com🐦  Twitter -  https://www.twitter.com/AshRoyHelps📸  Instagram -   https://www.instagram.com/AshRoyHelps📱  TikTok -  https://www.tiktok.com/AshRoyHelps👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 🎥  Facebook -  https://www.facebook.com/AshRoyHelps WHO AM I? If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months. Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers. Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love. PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

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About

The Productive Insights Podcast is for independent professionals who want to become the obvious choice in their field. That's lawyers, doctors, consultants, advisers and other experts who run their own practice. Host Ash Roy is a CPA with an MBA who helps independent professionals build authority so they attract high-quality clients who pay their full fees without haggling. He does this through content marketing: a podcast, YouTube videos, and AI that turns every episode into LinkedIn posts, short clips and newsletters. Since 2015 Ash has talked with guests including Seth Godin, Guy Kawasaki, James Clear, Neil Patel, Rand Fishkin, Brian Tracy, Derek Sivers and Amy Porterfield about building a business around your expertise. Show notes: https://www.productiveinsights.com/podcast Newsletter: https://www.productiveinsights.com/join Launch your own podcast with Ash: https://www.productiveinsights.com/podcaster

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