The Champions of Purposeful Change Podcast

Bill Gullan, President of Finch Brands

Champions of Purposeful Change is a podcast that will spotlight those who are making an impact – especially those making a difference in Insights roles. It is hosted by Bill Gullan, President of Finch Brands. Each monthly episode features a fast-paced interview with an Insights practitioner. We have become increasingly drawn to leading thinkers in insights roles and who are champions of purposeful change in their organizations. Our podcast combines compelling career journeys with the big ideas that drive business and brand innovation in today’s fast-paced economy.

  1. 07/30/2025

    Leading with Insights with Leslie Willis of DIRECTV

    We sit down with Leslie Willis, Senior Lead of Insights and Competitive Intelligence at DIRECTV. Even as the fundamentals stay the same in an industry and a category that is rapidly shifting, Leslie’s experience on the supplier-side and in client-side roles has shaped her path and led her to where she is today. Join us […] The post Leading with Insights with Leslie Willis of DIRECTV appeared first on Finch Brands.

    31 min

  2. 04/02/2025

    Channeling the Consumer Voice with Jordan Cusner

    Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that enables researchers to be effective and fulfilled. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You […] The post Channeling the Consumer Voice with Jordan Cusner appeared first on Finch Brands.

    40 min

  3. 01/08/2025

    Wired for Research with Jennifer Avery of NBC Universal Destinations and Experiences

    Jennifer Avery takes us through her career journey and into her role as Senior Vice President of Strategy & Insights at Universal Destinations and Experiences. Jennifer shares her perspective on what it takes to thrive in insights, the difference between “smart” and “dumb” research, and her take on technology’s impact on insights. Join us to […] The post Wired for Research with Jennifer Avery of NBC Universal Destinations and Experiences appeared first on Finch Brands.

    44 min

  4. 12/12/2024

    A 2024 Roundtable Review with Fellow Finches John Ferreira and Lauren Collier

    Join us for a special edition episode of the Champions of Purposeful Change podcast as we host a roundtable discussion between  President Bill Gullan, Chief Insights Officer John Ferreira, and Chief Experience Officer Lauren Collier. We consider the trends we’ve seen over the past year and the necessity of approaching research, and AI in particular, […] The post A 2024 Roundtable Review with Fellow Finches John Ferreira and Lauren Collier appeared first on Finch Brands.

    41 min

  5. 11/14/2024

    Navigating Work Life Balance with Nina Kentsis of UBS Bank

    Join us as Nina Kentsis takes us through her career journey on the supplier side, in the client world, and into her present role as Director of Client and Market Insights at UBS Bank, US. A modern-day Renaissance woman, along the way she also became an accomplished screenwriter! Join us to hear more! Download our […] The post Navigating Work Life Balance with Nina Kentsis of UBS Bank appeared first on Finch Brands.

    49 min

  6. 10/10/2024

    Data-Fluent Storytelling with Rebecca Farabaugh

    Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly, how stories help bring data to life. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You […] The post Data-Fluent Storytelling with Rebecca Farabaugh appeared first on Finch Brands.

    35 min

  7. 09/11/2024

    Listen Up! Audio Insights with Idil Cakim of Audacy

    Join us as Idil Cakim, SVP of Insights at Audacy, takes us through her career journey and into her present role – which blends the traditional resonance of audio with progressive formats such as podcasting. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now […] The post Listen Up! Audio Insights with Idil Cakim of Audacy appeared first on Finch Brands.

    31 min

  8. 08/07/2024

    Using Insights to Help News Organizations Break Through – with Nicole Rocchio of Google

    Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights to connect with readers. With so much going on in the world, Nicole shares the thinking behind this initiative and how she works with leading […] The post Using Insights to Help News Organizations Break Through – with Nicole Rocchio of Google appeared first on Finch Brands.

    34 min
See All (175)

5
out of 5
37 Ratings

About

Champions of Purposeful Change is a podcast that will spotlight those who are making an impact – especially those making a difference in Insights roles. It is hosted by Bill Gullan, President of Finch Brands. Each monthly episode features a fast-paced interview with an Insights practitioner. We have become increasingly drawn to leading thinkers in insights roles and who are champions of purposeful change in their organizations. Our podcast combines compelling career journeys with the big ideas that drive business and brand innovation in today’s fast-paced economy.

Information

  • Creator
    Bill Gullan, President of Finch Brands
  • Years Active
    2015 - 2025
  • Episodes
    175
  • Rating
    Clean
  • Copyright
    © Copyright 2024 | Finch Brands, A Real-World Branding Agency
  • Show Website
    The Champions of Purposeful Change Podcast