ChiroCandy: THE Chiropractic Marketing Podcast

Billy Sticker: Author, Chiropractic Marketer and Business Coach
  • 4.9 (38)
  • ALTERNATIVE HEALTH
  • UPDATED BIWEEKLY

Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.

  1. 209: The Financial Numbers That Drive Chiropractic Growth

    12/03/2025

    209: The Financial Numbers That Drive Chiropractic Growth

    Find out more: https://morelucro.com/   Summary: In this conversation, Billy Sticker and Dr. Josiah Fitzsimmons discuss the journey and success in the chiropractic profession, emphasizing the importance of understanding the business side of practice management. They explore the significance of data-driven decisions, the role of marketing and patient engagement, and the dynamics of team relationships in creating a successful chiropractic practice. The discussion also touches on future goals for the chiropractic profession and the need for a shift in mindset towards profitability and impact.   Takeaways: Understanding your numbers is crucial for success. Chiropractors often lack business training in school. Data-driven decisions lead to better practice management. Building trust with patients is essential for retention. Team members should be viewed as income-producing assets. Marketing strategies must be evaluated for effectiveness.  A clear vision and goals are necessary for growth. The chiropractic profession has a significant impact on health. Long-term thinking is vital for sustainable success. Creating a supportive team environment enhances practice performance.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

    43 min
  2. 208: How Chiropractors Build Real Wealth

    11/19/2025

    208: How Chiropractors Build Real Wealth

    Schedule a call or find out more: https://chirocandy.com/tribe More about Garrett: https://garrettgunderson.com/   Summary: In this episode of the ChiroCandy podcast, Billy Sticker sits down with Garrett Gunderson as he discusses his journey in financial services, particularly focusing on helping chiropractors achieve financial independence. He emphasizes the importance of being financially fit, independent, and free to serve their communities better. The conversation also delves into personal growth, family dynamics, and the significance of creating lasting memories through travel and experiences. Garrett shares insights on how to build a legacy and the importance of being present in both family and business life.   Takeaways: Chiropractors often struggle with financial fitness and independence. Creating a financial health assessment can help identify blind spots. Investing in experiences is crucial for personal growth and family bonding. Presence in family life enhances relationships and memories. Traveling can be a transformative experience for families. Wealth should be viewed as a means to enjoy life, not just a number. Legacy is built through shared experiences and values. Financial plans should consider quality of life, not just future savings. Mindset plays a significant role in financial success. Creating boundaries in work-life balance is essential for well-being.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

    38 min
  3. 207: How to Have a $20K Day w/ Dr. Jeff Finnigan

    11/05/2025

    207: How to Have a $20K Day w/ Dr. Jeff Finnigan

    Learn more: https://chirocandy.com/workshop   Summary:  In this episode of The ChiroCandy podcast, Billy Sticker & Dr. Jeff Finnegan discuss strategies for chiropractors to achieve significant revenue through targeted events and patient education. The conversation emphasizes the importance of understanding patient needs, effective communication, and the potential for high-earning days in practice. Dr. Finnegan shares insights on how to create impactful community workshops and the mindset necessary for success in the chiropractic field.   Takeaways: The importance of patient education in chiropractic. Creating events for favorite patients can lead to high earnings. What you can conceive and believe, you can achieve. The quality of our life is determined by the quality of questions. Your favorite patients are out there waiting to be found. Monetizing community workshops can significantly impact business. It's essential to treat every patient as a potential favorite.    Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

    19 min
  4. 206: 12 Ways to Get Patients Without Facebook

    10/28/2025

    206: 12 Ways to Get Patients Without Facebook

    Download the list: https://chirocandy.com/22-list In this episode of the ChiroCandy Podcast, Billy Sticker hosts a webinar going over the 12 best ways to get new patients without using Facebook. He discusses the importance of Google Maps ranking, AI Search Optimization & more. Learn more/schedule a call: https://chirocandy.com/schedule

    45 min
  5. 205: Elevate Your Practice w/ Dr Joe Borio & Billy Sticker

    09/30/2025

    205: Elevate Your Practice w/ Dr Joe Borio & Billy Sticker

    Find out more: https://www.chiropassionconsulting.com Billy Sticker and Dr. Joe Borio discuss how to bring in More New Patients in your Chiropractic Office!!! Elevate your life and your practice! Join us at the ChiroPassion Consulting Practice Mastery Summit, October 24 and 25th at the B Ocean Resort, Fort Lauderdale, Florida!!!   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

    34 min
  6. 204: How to Legally Steal Your Competitor's Traffic

    07/16/2025

    204: How to Legally Steal Your Competitor's Traffic

    Episode Summary: In this episode, Billy Sticker dives into the Invisible Intent strategy that's changing the game for local businesses—especially chiropractors. For years, search marketing was reserved for big-budget companies, but now you can tap into high-intent prospects like never before. Discover how to ethically and legally "steal" your competitors' traffic and convert searchers into patients—without them ever visiting your website. What You'll Learn in This Episode: The huge problem with traditional SEO and Google Ads no one talks about How to capture data from 100% of people searching for your services Why most websites only convert 5-7% of traffic—and how to fix it Building intent-based retargeting audiences on Meta (Facebook & Instagram) How to reach high-intent prospects through email, retargeting, and even postcards Why you don't need more clicks—you need more contacts BONUS: Sneak peek into AI-powered, no-contract websites designed to convert   Links & Resources: Get access to Invisible Intent: https://invisibleintent.com/replay Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

    22 min
  7. 203: Functional Extremity Care with Dr. Kyle Bryant

    07/03/2025

    203: Functional Extremity Care with Dr. Kyle Bryant

    Find out more: https://functionalextremitieschiropractor.com drkyle@iceclinics.com Summary In this episode of The ChiroCandy podcast, host Billy Sticker sits down with Dr. Kyle Bryant as he shares his journey into chiropractic, focusing on extremity adjusting. He discusses the impact of his early experiences, the development of a specialized system for treating extremity injuries, and the importance of building referral networks. Dr. Bryant also introduces his Functional Extremities Chiropractor (FEC) program, aimed at educating other chiropractors and enhancing patient care. The conversation highlights the potential of chiropractic to address a wide range of health issues and the importance of community feedback in refining practice methods. Takeaways  Dr. Bryant became a Certified Chiropractic Extremities Practitioner (CCEP) early in his career. Dr. Kyle emphasizes the importance of connecting extremity issues to spinal health. The FEC program aims to educate chiropractors on extremity adjusting techniques. He encourages chiropractors to join the community and provide feedback on the FEC program. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

    20 min
  8. 202: How Polyvagal Theory Elevates Chiropractic Results

    06/17/2025

    202: How Polyvagal Theory Elevates Chiropractic Results

    Learn more: https://www.theinformedchiropractor.com/   Summary:  In this episode of The ChiroCandy podcast, host Billy Sticker sits down with Dr. Don MacDonald as he shares his journey into chiropractic care, influenced by his experiences as a basketball player and his struggles with chronic knee issues. He discusses the significance of Polyvagal Theory in understanding the nervous system and its implications for chiropractic practice. Dr. MacDonald emphasizes the importance of effective communication in chiropractic care, especially in connecting with patients in a meaningful way. He also highlights the evolution of coaching and consulting within the chiropractic field, particularly in response to the challenges posed by the pandemic. The conversation concludes with insights on how to amplify chiropractic care to better serve patients in a post-pandemic world. In this conversation, Dr. Don MacDonald discusses the importance of connection and co-regulation in chiropractic care, emphasizing the role of polyvagal theory in enhancing patient experiences. He shares insights on building a practice, future aspirations in chiropractic, and the significance of creativity and mindset in adjusting techniques. The discussion highlights the need for chiropractors to create safe spaces for patients and to honor their feelings while integrating objective testing into their practice.   Takeaways: Polyvagal Theory provides insights into the nervous system's role in chiropractic care. Chiropractors need to adapt their approaches to meet the needs of modern patients. The pandemic has changed how chiropractors engage with their patients. Understanding the vagus nerve is essential for chiropractors. Safety cues in the nervous system are vital for patient healing. Chiropractors can amplify their care by being aware of their patients' physiological states. Coaching and consulting in chiropractic have evolved to focus on mindset changes. Patients often become more social and engaged after receiving chiropractic care. Chiropractors enjoy practice more when they have more skills. Connection with patients goes beyond just technique. Polyvagal theory can enhance chiropractic practice. Co-regulation is essential for patient safety and comfort. Building relationships is key to growing a practice. Future aspirations can include teaching and mentoring. Chiropractors should strive for continuous improvement. Mindset and creativity are crucial in chiropractic adjusting. Integrating feelings with objective testing enhances care.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

    35 min
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4.9
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38 Ratings

About

Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.

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