Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas

Kevin Chung

Feel stuck in the endless juggle of running a creative business? I'm Kevin Chung, your creative business host, and this podcast is your guide to thriving without losing your spark. This podcast is for you if you find yourself asking questions like: - Are you juggling creative work and the demands of running a business? - Do you feel overwhelmed by launching a product or course? - Struggling to find a marketing strategy that feels authentic to you? - Looking for ways to grow without burning out? - Wondering how to balance business success with your creative passion? Each episode dives into practical strategies, inspiring stories, and actionable tips from fellow creative business owners—whether you’re prepping for a big launch, scaling your business, or simply trying to sell with integrity. Learn how to stand out, grow with intention, and build a business that feels as good as it looks. (Formerly known as Cracking Creativity Podcast)

  1. Sep 9

    36: Why Every Big Dream Needs a Pilot First with Darnell Brown

    What if the thing keeping your idea stuck isn’t a lack of money, connections, or credibility? What if it’s just that you’re aiming for the finished version before you’ve made the pilot? Darnell Brown calls himself a multi-passionate creative polymath, and after 18 years in branding, design, and storytelling, he’s earned the title. He helps non-creatives find their voice through design, and runs Forge, a community for multi-passionate entrepreneurs who want to grow their impact without abandoning what makes them them. In this conversation, Darnell traces his path from drawing superheroes as a kid, to cutting lawns with a mower he didn’t own, to the mindset shift that changes how he helps people get unstuck today. HighlightsArt doesn’t need permission to matter.Before there was a business model, before there was a plan, there was a kid with a pen who couldn’t put it down. “I would just doodle and draw and just always have a have a pen or some chalk or a pencil or something in my hand and just like go into town with it.”That instinct never asked for approval. It just needed an outlet. Maybe yours doesn’t need a five-year plan either. Maybe it just needs you to pick the pen back up. Resourcefulness beats waiting for the right conditions, every time.As a kid, Darnell wanted to mow lawns for money. He didn’t own a lawnmower. He went door to door anyway. “I don’t got the lawnmower. But I got the grit and I got the will to actually do this and stuff for people.”He kept knocking until he found someone who had the tools and needed the help. No plan survives when you think “I don’t have what I need yet.” The plan survives when you show up anyway. Your idea doesn’t need $200 million. It needs a pilot.Darnell’s favorite metaphor: you walk into a movie studio pitching a blockbuster with no track record. They say no. Most people stop there. “The difference between me and them in that context is that if I would have went to you, yes, I would have did all of that, but if you said no to me, I wouldn’t continue to just go to the other studios. Like I would say, well, what’s a way that I could get this idea out without needing that much money to do it?”The idea doesn’t die because the funding said no. It gets smaller, scrappier, and out the door anyway. That’s the version that gets noticed. The smallest version of your idea is still the idea.Robert Rodriguez made his first film for $5,000, playing every behind the scenes role himself. Darnell described the exact same principle without ever having read the book. “Think about your pilot, man. Don’t think about the business model or anything yet. Get the idea out there.”You’re not failing by starting small. You’re doing the one thing that actually moves you from thinking about it to having made it. Community is the multiplier.Through Forge, Darnell works with entrepreneurs who don’t call themselves creative, helping them see that their business itself is a creative act. “We’re just there to basically align and integrate our entrepreneurial inclinations into our creative identity so that one isn’t at the expense of the other.”Cross-pollination through networking is recognizing that someone else already has the piece you’re missing, and you probably have theirs. Knowing your worth starts with knowing the right questions.A free lead magnet called Breaking the Time Barrier changed how Darnell thinks about pricing entirely, moving him away from hourly rates toward pricing based on value delivered. “How can I price things based on the value that I can provide if I’m working with you one-on-one... you have to be able to do that as well, I think, to be able to command a different price point.”Charging more isn’t about confidence alone. It’s about learning what to ask so you actually know what you’re worth to the person in front of you. The work you leave behind doesn’t need your name attached to matter.Darnell doesn’t have children, but he thinks often about creating things that outlive him. “I want to put out art that does outlive me, even though I don’t have children.”You don’t need a legacy plan. You need one piece of work good enough to still be useful after you’ve moved on to the next thing. Closing ReflectionDarnell’s story keeps circling back to the same idea in different costumes: the lawnmower he didn’t have, the studio pitch he didn’t get, the years he spent not drawing because life got in the way. None of it stopped the work. It just meant the work had to get resourceful. What would your idea look like if you stopped waiting for the full budget, the perfect timing, or someone else’s permission, and just built the pilot instead?

  2. Sep 2 ·  Bonus

    Standout Authors: They Lost Everything in Hurricane Maria. The Book Survived Anyway. Migdy and Clau's Author Journey.

    What if you lost almost everything, except the one thing you were building? Migdalia Sanchez and Claudio Soriano (aka Migdy and Clau), didn’t set out to become authors. Migdy is a professional counselor and life coach. Clau has a background in electrical and process engineering. Both spent twenty years mentoring young adults, first as volunteers, then as certified life coaches, long before either of them thought about putting any of it into a book. Then came a workshop, a hurricane, a decade of writing, and a 450-page manuscript that had to be split in two just to become manageable. In this conversation, Migdy and Clau talk about what it actually took to turn twenty years of mentorship into their book What The FCK is Happening To Me? (Esp: ¡¿Qué PÑTA me está pasando?!) They also talk about why they left Puerto Rico with almost nothing, and why the project survived every single thing that tried to stop it. Note: Some quotes below have been lightly edited for clarity and readability. Highlights Trust isn’t given. It’s earned one relationship at a time.Migdy’s first experience with mentorship came through a volunteer program in Puerto Rico, matching mentors with teenagers from high-risk environments for a full year. It wasn’t easy. It wasn’t supposed to be. “No matter if the program is finished, no matter if the school year ends, no matter if you change schools, that senior still looks for you. And they still call you… they keep in touch with us.”That’s something deeper than a program. It’s what happens when a young person finally gets to feel like someone showed up for them without needing anything in return. One offhand comment can change the whole direction of your work.Migdy and Clau spent years running relationship workshops for young adults before they ever thought about a book. The shift happened during one particular workshop, when they asked the room a simple question: who do you know that’s been together for more than ten years and is still happy? Only one or two hands went up. And one participant told them something neither of them expected to hear. “You are the only couple I know that you look happy together.”Out of thirty-something people in the room, that was the answer. It was an admission that healthy, long-term love wasn’t something most people in that room had ever witnessed up close. That’s when the idea of writing something bigger than a workshop started to take shape. Sometimes your audience finds you.The same workshop surfaced another realization neither of them expected. Parents in the room wanted the same guidance their kids were getting. “That means they understand that the parents need this information too. It’s something that they are looking for, that is something missing in their environment.”That was the moment the idea of a book stopped being abstract. Not because they set out to write for a wider audience, but because the wider audience showed up and asked for it first. Ten years is a long time to keep believing in something.What started as notes typed into a phone became a 450-page manuscript, then two separate books, illustrated, edited, translated, and self-published, all while Migdy and Clau kept mentoring, working day jobs, and raising a family. “That is a 10 years project. That idea was maybe 12 years ago. I don’t remember, but we start everything and hold the process. It took us almost 10 years.”Nobody hands you a book after ten years just because you stayed committed. But there’s no book at all if you don’t. AI can’t write the book that took you a decade to live.Clau is direct about what AI can and can’t do, especially for a project built on twenty years of real relationships and hard-won lessons. “There’s nothing in AI related in this book. People need to understand something. There’s a lot of people writing books and they’re writing books with AI. AI does not have the capacity to create something up until now. What it does is that it goes to the books that they have built or fit into the large language model and it creates something related to what you’re asking.”Migdy’s editor ended up teaching her to edit rather than editing for her, because she recognized something worth preserving. “Migdalia is an editor. Migdalia writes better than AI, let’s say, because this book was prior AI.”The book works because it came from two decades of sitting across from real young adults, not from an AI model. Resilience is the only reason the book exists.In 2017, Hurricane Maria destroyed the island Migdy and Clau called home. Clau lost his consulting work overnight. Their son’s therapy, school, and support systems disappeared along with the electricity and water. “We have been kicked out from Puerto Rico after the Hurricane Maria that hit… in 2017.”A childhood friend of Clau’s, reached by landline because there was no cell service left and paid for their plane tickets to Florida. They moved four times in three months. Clau couldn’t find work for six months. And somewhere in the middle of all of it, the manuscript kept moving forward. “That book is so resilient… because the book survived the transition, the moving, the adaptation, the other adaptation that Claudio has to… another state.”The book survived because they refused to let it end. The first time you hold your book, nothing goes the way you pictured it.When the printing company sent a sample ahead of the full order, Migdy and Clau assumed they were finally about to hold the finished book. What arrived instead was a stack of loose, unbound pages, sent only to check paper weight and transparency. “We opened that envelope and what we found were pages... it was so frustrating.”The real moment came later, in Miami, picking up the full shipment straight off the pallet. “We were so exhausted that night... you know, so many people cry when they received the book and opened the book, smell the book. But we don’t have any more tears to cry… we were just watching the book and… we laugh.”Ten years of work, and the reaction wasn’t tears. It was laughter, because there was nothing else left to give it. Authenticity isn’t optional when your reader is young and paying attention.Clau’s advice to other authors comes from two decades of sitting across from teenagers and young adults who have zero patience for anything that isn’t real. “Young adults can smell shit a mile away. So they’ll find out if what you’re putting in the book, or when you’re coaching a young adult, if what you’re saying, you’re standing behind it.”Migdy adds the piece that keeps a project like this from collapsing under its own weight. “Do not reanalyze things because you’re going to paralyze the process. Just flow, flow and flow. Do not try to be perfect because it’s not going to happen. You have settle for being excellent.”And here’s the thing that actually gets a ten-year project across the finish line: “Never forget why for you are doing this. When you feel frustrated, when you feel stuck, keep going, and never forget the reason that put you in that situation.” The book is structured around whatever the reader needs.The book is built around seven chapters: Mommy and Daddy, Life and Stories, Who the F*** Am I, You’re Gonna F*** It Up, Distinctions and Ways of Being, After, and Couple Relationships. But Migdy and Clau don’t even agree on how it should be read. “I tell young adults, if you want to read the book, you go to the index and you read the name of the chapters, and if there’s something that resonates with you, read it and that’s it. Migdalia says, start with the book from the beginning and read it until the end.”Two authors, two voices, two philosophies on how to approach the same material and both work, depending on where the reader happens to be standing in their own life. Closing ReflectionMigdy and Clau didn’t write this book because the timing was right. There was no good time. There was a hurricane, a job loss, a cross-country move, a son who needed support systems that had just been destroyed, and a decade of mentoring squeezed in around all of it. “That is a 10 years project... we start everything and hold the process.”The book is proof that the project you truly believe in doesn’t need perfect conditions to survive. It just needs you to keep showing up for it, one difficult year after another, until it’s finally real. If you’re an author with a story worth sharing, leave a comment and tell us about your work. You deserve the spotlight too. You can find Migdy and Clau’s book at a...

    Standout Authors: They Lost Everything in Hurricane Maria. The Book Survived Anyway. Migdy and Clau's Author Journey.
  3. Aug 26

    35: Why Creative Business Coach Christi Johnson Says Your Business Should Feel Like Play

    What if the thing standing between you and your best work isn't a strategy problem? It's a permission problem. Christi Johnson spent ten years as a wedding photographer, earned a master’s degree in piano performance, and later burned out so badly as an online business manager that she stopped sleeping and had to shut her business down for six months. Now she runs the Dream Biz Playground, teaching creative and neurodivergent entrepreneurs to build businesses through creative play instead of hustle. In this conversation, Christi walks through what her crash and burn actually looked like, why she had to relearn how to sit at a piano without judging herself, and how a five-minute photo walk became the thing that pulled her back. Highlights Success on the outside doesn’t mean you’re okay on the inside.Christi was fully booked. Her online business management clients were happy. From the outside, everything looked like it was working. “We were booking clients, we were successful and things were like on the outside going really, really well, but I was extremely stressed... it got to the point where I was having panic attacks.”She kept pushing past the signs because she didn’t want to let her clients down, or her team, which included family members she’d hired. Eventually her body made the decision for her. She got sick for three months straight, and the exhaustion turned into a full breakdown. Maybe the metric you’re using to check in on yourself isn’t “is it working.” Maybe it’s “how do I feel while I’m doing it.” Permission over motivation.After the burnout, Christi assumed she’d never run a business again. Her coach’s first assignment wasn’t a strategy session. It was homework to lay around and watch TikTok without feeling guilty about it. “She gave me homework like that and we really focused on tapping into what actually really is fun for me.”Christi didn’t need a better system. She needed someone to tell her it was allowed to be easy. The self-judgment shows up long before the finished thing does.Christi has a master’s degree in piano. She went eight years without sitting down to play for fun, because in her head, playing meant working toward something impressive enough to post. “I had to make a conscious choice to allow myself the freedom to just sit down and play for fun... only recently haven’t I been able to sit down and just play for fun, play for five minutes, play whatever I want.”Notice what actually blocked her. It wasn’t lack of skill. It was an audience that existed only in her head, judging a video she hadn’t even made yet. Naming the block is the first move, not the last one.When Christi missed a business goal she’d set for herself, her instinct was to perform positivity about it. It took her coach pointing it out for her to admit she was actually disappointed. “I had to recognize, you know what I’m, I’m actually disappointed... I think the first step is like admitting it. Hey, I have this block. I’m discouraged about it.”Only after she named it could she ask the more useful question: what would be fun to try instead. Dream life exercises work because they collapse the timeline.One of Christi’s favorite tools with her community is having people build a paper zine mapping out a day in their dream life, then finding pieces of it they can bring into today. “What often happens when we do this exercise is that you will find really specific ways that you actually can bring your dream life to today... I don’t have to wait five, 10 years to pull these things into my dream life.”The exercise shows you that the gap between where you are and where you want to be is smaller than you thought. Leaning into what makes you you is the actual differentiator.Christi’s brand has nine colors in it, against every piece of conventional branding advice. It came from a piece of art she made in therapy. “The more you lean into yourself, the more you will attract people who want to be around that and also repel people who don’t.”You don’t need a bigger platform or a smarter funnel. Just stop editing of the parts of you that already work. Christi’s Challenge for You“With every single piece of content that you put out there... can you just ask yourself, how can this be more me? Or how can this be more fun? Or how can this be easier?” Closing ReflectionChristi’s story isn’t really about photography, or piano, or even business strategy. It’s about what happens when you keep overriding your own signals long enough. She didn’t get her creativity back through a better routine. She got it back by giving herself permission to be bad at something, to rest without guilt, and to admit when she was disappointed instead of performing okay. What would it look like to ask “how can this be more me” about the next thing you create? Let us know in the comments.

  4. Aug 12 ·  Bonus

    Standout Authors: She Couldn't Type Her Book, So She Spoke It Instead: Tiffany Yu's Author Journey

    What if the tool everyone else uses isn’t the only way in? Tiffany Yu is the author of The Anti-Ableist Manifesto and the founder of Diversability, an organization she built to help disabled people move through what she calls their shame-to-pride transformation. She was in a car accident at nine years old where her arm became permanently paralyzed. And she lived a decade feeling like there was no community built for someone like her. So she built one. In this conversation, Tiffany talks about how a literary agent found her through a fifteen-second TikTok, why she recorded her entire first draft instead of typing it, and how a book that almost didn’t get written on time ended up shaping a movement she never expected to be part of. Highlights She’s building the thing she wished existed.Tiffany didn’t come into disability advocacy through a career plan. She came into it through a decade of isolation, watching nine-year-old Tiffany go without the community she needed most. “I’m building and funding the things I wish existed when I was younger.”That’s the whole engine behind Diversability, the book, the TikTok series, all of it. It’s a memory of what was missing, turned into a mission to make sure the next person doesn’t have to go without it too. She didn’t write the book. She spoke it.Tiffany types with one hand. She knew from watching other writers develop injuries from overuse that typing an entire manuscript wasn’t sustainable for her body. So instead of forcing herself into the process everyone else uses, she built her own. “What are some creative ways that I can continue to write this book, lean into my strengths?”She recorded every chapter using a speech-to-text tool called Otter.ai, turned the transcripts into a rough skeleton, and edited from there. When she shared this publicly, she heard from people with hand injuries, arthritis, and their own barriers to writing, people who’d quietly given up on the idea of ever finishing a book. “Essentially, what I’m doing is you want a book, the way I’m going to do it may look different, but eventually you will get the book, right? I’m just doing it a little bit differently.”You don’t have to follow the same road everyone else takes, just the one that actually works for you. The book found her before she went looking for it.Tiffany wrote a letter to her high school guidance counselor once, mentioning that maybe someday she’d write a book. She forgot about it for fifteen years. Then a literary agent found her through a short-form TikTok series she’d started almost by accident, and a few months later, a publisher reached out directly before she’d even finished her book proposal. “Hachette at that particular point in time had also published books from a lot of my fellow disability advocate friends.”She got the book deal on November 11th, 2022. “I don’t know about you, 11.11 is meaningful if you are someone who views repeating numbers as what I like to call gentle nudges from the universe or messages that you’re moving in the right direction.”Nobody plans for a book deal to arrive before the proposal is finished. But sometimes the work you’ve already been doing publicly is the proposal, whether you meant it to be or not. Structure the book so people can find what they need.Tiffany built her book around a framework called Me-We-Us: what you need to understand about yourself, what you need to understand in relationship with others, and what all of us need to build together to create real change. “I think too often we jump to part three because we’re like, okay, policy change, let’s get to it. But if you haven’t done the internal work, the me, like why do I care so much about this particular topic, then you’re actually gonna jump to a place and it’s gonna feel performative.”Every chapter title is the takeaway of that chapter, on purpose. Because unlike fiction, where mystery pulls the reader forward, a book meant to create change has one job: help someone find exactly what they need, exactly when they need it. Make yourself impossible to forget.Tiffany’s book cover is orange. It almost wasn’t. And she leaned into that color so hard it became part of her. “I made my whole personality an orange book cover.”She kept her title short enough to include both roles that mattered to her, author and founder of Diversability, so that even a passing glance could spark curiosity in someone who didn’t know her yet. Standing out doesn’t require being the loudest voice in the room. All it takes is being unmistakably you. The book creates connections you never planned for.Tiffany didn’t expect her favorite part of the whole process to be the book events. But she learned to love the rooms full of strangers who showed up because of something she wrote. “There are two people who were on my launch team, who one lives in Los Angeles, the other lives in New York. They met through the launch team, kind of stayed connected, had a lot of other points of connection... and they just met in person for the first time in New York, like maybe a month ago. And that’s pretty cool.”A book doesn’t just reach a reader. Sometimes it introduces two people who never would have found each other otherwise, and gives them a reason to build something together long after they’ve turned the last page. Purpose makes it last.Tiffany doesn’t measure the success of her book by a single launch day. She measures it by whether the message is still doing something, still reaching people, long after the initial noise has faded. “I want people to feel hopeful that creating an accessible, disability inclusive society is possible. And I want people to not only feel hope, but know that their action in collective action is what is gonna create change.”That’s the difference between writing something for the moment and writing something built to outlast it. Closing ReflectionTiffany Yu didn’t write her book the way anyone told her to. She spoke it instead of typing it. She structured it so a reader could skip straight to the chapter they needed. She picked an orange cover and made it part of who she is. None of it followed the rulebook, and all of it worked. “You are gonna be the one who is the most excited about your book.”Tiffany reminds us that you’re allowed to build the process that fits you, and still end up with something that changes the room. If you’re an author with a story worth sharing, leave a comment and tell us about your work. You deserve the spotlight too.

    Standout Authors: She Couldn't Type Her Book, So She Spoke It Instead: Tiffany Yu's Author Journey
  5. Jul 22 ·  Bonus

    Standout Reinventions: She Burned It All Down. More Than Once. Bridget Baker's Many Reinventions

    What happens when the thing that defined you for most of your life suddenly isn't yours anymore? Bridget Baker has reinvented herself so many times she’s started to consider herself an expert in it. Her reinvention journey spans a car accident at 21, a Las Vegas tiger show, five years in a travel trailer, and a writing group she started on a whim that’s almost two years old. She’s a brand and website designer, a creative coach, and the host of a brand new podcast, The Deep Dig. But before all of that, she was a ballerina, and the story of how she got from there to here is anything but a straight line. Highlights Reinvention isn’t always a choice.Bridget was at the peak of her dance career when a serious auto accident changed everything. “When I was 21, I was like at the peak of my career, the peak of my physical ability and strength. And I got in a very serious auto accident... my injuries were very severe.”She didn’t frame it as a tragedy. It was just the first in a series of reinventions. There’s the reinvention you choose. And there’s the reinvention that chooses you. Bridget has lived both. Losing her body taught her to see other people differently.While Bridget was recovering from her injuries, she learned how to draw it out of others through choreography. “It had me actually appreciate the uniqueness of each dancer more and go, what is their unique skill set? Like, what are they good at that maybe they’re sort of like the underdog and no one’s seen them do this thing on stage?”Whenever you lose one part of yourself, you evolve in different ways. Her shift from performing to perceiving became the throughline of everything she’s done since. Her coaching, branding, and writing all come back to the same question: what’s already in this person that the world hasn’t seen yet? She went back. And then she left again.After the accident, Bridget rehabbed and returned to the ballet company. People cheered. And almost immediately, she knew it wasn’t right. “I’ve made it back. And then I thought, yeah, I don’t think this is it anymore.”That’s something no one talks about. Sometimes you have to return to something confirm you’ve outgrown it. She left dance. Went backstage into costumes. Worked with Siegfried and Roy in Las Vegas. And even there, surrounded by live tigers, she felt the same pull. This isn’t it either. Your environment will resist your change.Bridget’s father introduced her as “my daughter, the ballet dancer” for fifteen years after she left the stage. “Your environment sometimes does not support your change... it affects your friendships. You have to start hanging out with new people.”The people who were a big part of your life aren’t trying to be rude. They just identify with who you were, not who you are. Their relationship was with a previous version of you. When you change, it’s unsettling, because if you can change, so can everything. Don’t try to convince people of who you are. Find people who are comfortable with who you want to be. Write Shit Thursdays and the habit that came back around.Bridget and her husband used to go to a different coffee shop every Thursday in Los Angeles. They didn’t have an agenda. They just put words to page. “I don’t have anything to say. I don’t have anything to say. That’s all I’d be writing... And then at some point it would build on itself and I’d go, oh my gosh, I just wrote a thousand words.”But that habit eventually faded. They decided to live in a 24-foot travel trailer for five years and her writing fell off. Then one day she asked herself a simple question: can I call myself a writer if I’m not writing? She started Write Sh*t Mondays. Invited people to write with her. It’s been almost two years. Now it’s evolved into writing coaching programs and retreats. It transformed into something she didn’t even know she was building. Some things don’t leave you, they’re just waiting to come back. The handshake that started everything.When Bridget’s husband first floated the idea of living in a travel trailer, she wasn’t ready. She pushed back. The idea nearly died. Then, months later, she came back to it. “I put out my hand to shake his hand. And he shook my hand. I’m like, I’ve never done that in my life, let alone with my husband. We’re gonna shake hands on it. And then the rest was history.”I’ve lived this moment too. On Valentine’s Day last year, Anita and I sat at a restaurant with chips and salsa and a notebook, and made our own version of that handshake. We were going to sell the house and move to Costa Rica. We were going to stop waiting for someday. The handshake doesn’t mean you’re ready. It means you’re committed to figuring it out. Keep it for yourself first.When you’re in the middle of reinventing, the instinct is to tell everyone. To make it real by saying it out loud. Bridget’s advice is more careful than that. “Start writing about it for a while and seeing what comes out of that. Like keep it for you for a while. Don’t publish it. Don’t give it away.”Other people’s expectations can shape your reinvention before you’ve had a chance to shape it yourself. Their enthusiasm can push you faster than you’re ready to go. Their doubt can stop you before you’ve had a chance to find out if you believe in it. Write it first. Sit with it. Let it be yours before it becomes a story you tell. Closing ReflectionBridget has been reinventing herself for thirty years. And she’ll tell you she’s more herself now than she ever was as a ballerina. That’s the thing about reinvention. It isn’t about becoming someone new. It’s about shedding the versions of yourself that no longer fit. “I’m still me. Probably a lot more me than I was back then.”We don’t lose ourselves in reinvention. We grow into someone we couldn’t have imagined before. If you’ve made a bold change: a move, a career shift, a creative leap, and you think your story could inspire others, I’d love to hear from you. Leave a comment and tell us about your reinvention. Thank you Tomesha Campbell, Dharma Paige, and many others for tuning into my live video with Bridget Baker!

    Standout Reinventions: She Burned It All Down. More Than Once. Bridget Baker's Many Reinventions
  6. Jul 1

    34: She Never Planned to Write a Book. Now She's Published Twenty-Four. Cathy Derksen's Author Journey.

    What if the book you never planned to write became the business you were always meant to build? Cathy Derksen didn’t grow up wanting to be an author. She wasn’t a writer. She’s dyslexic. Books weren’t even on her radar, let alone publishing them. But somewhere between a divorce, a career change, two teenagers, and a quiet voice she couldn’t ignore — she ended up in a book. Then another. Then she started making them herself. Today Cathy has contributed to twenty-four anthologies and created ten multi-author books of her own, giving over two hundred people the chance to become published authors for the first time. In this conversation, she shares how it all started, what it really takes to coordinate a book with twenty authors from around the world, and why the multi-author model might be the most underrated visibility tool in a creative entrepreneur’s toolkit. Highlights The calling doesn’t always make sense. Listen anyway.Cathy’s first chapter wasn’t planned. It wasn’t strategic. There was a book being put together called Emotional Intelligence, Mental Health Matters and something in her just knew her story had to be in it. She’d just come through a divorce, a complete career change, and the chaos of raising two teenagers through all of it. The dust was barely settling. “There was just, I describe it like almost like a calling. There was this feeling in me that my story had to be in that book. I wasn’t allowed to say no to whatever this message was inside me.”She thought it would be a one-time thing. That was her twenty-fourth book ago. Not every next step comes with a clear plan or a logical reason. Sometimes it just comes with a feeling you can’t shake. The question isn’t whether it makes sense. The question is whether you’re willing to listen. You don’t have to write the whole book. You just have to write your chapter.One of the biggest lies the publishing world tells creative entrepreneurs is that becoming an author means writing eighty thousand words alone in a room until something coherent comes out. Cathy’s model dismantles that completely. “I don’t forget though, my books are all multi-author books. So I’m only writing one chapter.”One chapter. One story. One slice of your expertise, your journey, your perspective wrapped inside a book with nineteen other voices all pointing toward the same theme. Your story is a sample of your work. Treat it like one.Cathy is deliberate about how she coaches her authors to write their chapters. It’s never just a personal essay. It’s always a combination: your journey, what you learned, and the tools or strategies that can help the reader move forward too. “Someone reads the chapter, now they feel like they’re connected with you. They feel like they understand more about what you do, why you’re doing it. And then you’ve got that part where you’re giving your tips and strategies, which really is kind of a sample of what you do in your business.”The reader sees themselves in your story. They trust you because they know you. And then they get a taste of what it’s like to work with you. The chapter does the work quietly, and the right people follow. The book creates a deadline. The deadline creates momentum.One of the most unexpected things Cathy sees happen with her authors is what the book unlocks beyond the writing itself. Suddenly there’s a launch date. A real one. And everything that’s been sitting on the back burner, the website, the LinkedIn profile, the social media cleanup, has to happen now. “There’s a deadline… I need to get my website done. I need to get my social media stuff cleaned up and set up. So suddenly there’s this motivation to get all those things together. And so really what it’s done for their business is that it has accelerated and amplified everything that they were doing.”A project in motion moves differently than the one that’s always “almost ready.” The book doesn’t just give you a chapter. It gives you a reason to show up fully and a deadline to complete it. Twenty authors means twenty networks. All pushing towards the same goal.The visibility math on a multi-author book is something most people don’t think about until they’re inside it. When twenty people from around the world are all promoting the same book at the same time, something happens that no solo launch can replicate. “You’ve got 20 communities that are now connecting and overlapping and collaborating and tagging and liking and sharing. And so it really does become a wave of activity.”Cathy’s books have hit international number one bestseller status on Amazon — not because of a massive ad budget, but because of twenty people with twenty communities all riding the same wave at the same time. The key, she says, is being ready when that wave comes. Your website, your profile, your offer all need to be in place before the launch, not after. Imposter syndrome shrinks when you’re not doing it alone.Cathy is honest about what holds most people back from writing their book. It’s not time. It’s not skill. It’s the quiet voice that says who am I to think anyone wants to hear what I have to say. “For most people, imposter syndrome is one of the big things holding them back. And so when you get started by participating in a multi-author book, now you’re working with a group of people. So you’re all going through that together.”There’s something about doing a hard thing alongside other people that makes the hard thing smaller. You’re not the only one writing your first chapter. You’re not the only one scared of what people will think. And when the book comes out and someone you’ve never met tells you your story changed something for them, that’s the moment the imposter loses a little ground. What becomes possible changes everything.Cathy’s favorite story from her books is about a woman in her seventies who had spent her whole life feeling like an outsider. Too spiritual. Too different. Too much. She did one chapter in Cathy’s first book and got such a response that she couldn’t stop. “In the three years since that first book was published, she has done two books with me, completed two solo books, and she started a YouTube channel. She went from someone who is just living like… she couldn’t tell anyone what she was really wanting to do — to someone who is now a four times bestselling author.”That’s not a publishing story. That’s a permission story. And Cathy builds those, one book at a time. Closing ReflectionCathy didn’t plan any of this. Not the first chapter, not the ten books she’s created, not the two hundred authors she’s helped become published for the first time. She just kept listening to the voice that said keep going and built something real around it. Her work is proof that you don’t need to write the whole book. You don’t need to have it all figured out. You just need one chapter, one story, and the willingness to say yes to the thing that keeps calling your name. If you’re an author with a story worth sharing, leave a comment and tell us about your work. You deserve the spotlight too.

  7. Jun 10

    33: Why Children's Book Illustrator Melquea Smith Ditched the Lone Wolf Creative Myth

    What if the secret to creative success isn’t your portfolio... but your people? Melquea Smith is a children’s book illustrator and artist who creates clip art of black and brown kids. Her journey from side-hustling artist to full-time creative is built on one foundational truth: community changes everything. In this conversation, Melquea shares why the lone genius myth is killing creative careers, how she’s learned to create her own luck through intentional relationship-building, and what it really takes to survive the marathon of creative entrepreneurship when patience is basically a required skill. Highlights The marathon mindset separates survivors from quitters.Melquea is refreshingly honest about what it takes to make it as a creative. The glamorous overnight success stories we see on social media? They’re not real. What’s real is showing up consistently, even when the work feels invisible, even when progress feels impossibly slow. “I’m learning through all of this is that it’s a marathon, not a sprint. And really it’s just like longevity, just outlasting everyone.”Her story is proof that persistence trumps perfection every time. Sometimes the only difference between the creative who makes it and the one who quits is one decides to keep going even when it gets hard. But surviving the marathon isn’t just about persistence. It’s also about strategy. Standing out means zigging while everyone else zags.Most creatives hide behind their portfolios, hoping their work will speak for itself. Melquea took the opposite approach. She embraces podcasts, public speaking, webinars, workshops, and Instagram Lives. She does all the visibility work that many creatives shy away from. “Right now I’m in my promotion phase where… people need to know that I exist.”She understands something most creatives miss: talent without visibility does not get you noticed. The goal isn’t just to create great work. The goal is to make sure people know your great work exists. You can’t be discovered if nobody knows you exist.Melquea is in what she calls her “discovery phase”—that crucial period where building awareness matters more than perfecting your craft. Because your ideal clients can’t hire you if they don’t know you’re available. “It’s just our job as creators and marketers to just remind [people], hey, this exists.”It isn’t about being pushy or salesy. It’s about consistent, generous visibility that keeps you top of mind when opportunities arise. The best marketing doesn’t feel like marketing at all. It feels like building relationships with people who genuinely care about your success. Community amplifies everything you’re already doing.Melquea has cracked the code on something most creatives struggle with: she doesn’t just create work, she creates advocates. By building genuine relationships with other creatives and business owners, she’s created a network that does the heavy lifting for her. “Other people will do that heavy lifting for you. They’ll share your work or repost your work without even asking.”The magic happens when creatives genuinely support each other’s success. When you help others win, they remember. When opportunities come up that aren’t right for them, they think of you. Luck is just preparation meeting intentional outreach.Melquea believes in making her own luck through relationship-building. She reaches out to people in her network regularly, follows up consistently, and treats every connection like it could lead somewhere meaningful. “You just never know what email will land into your inbox or DM on Instagram.”We should avoid being transactional. We should create opportunities by staying genuinely connected to people. The creatives who seem “lucky” are usually just the ones who’ve been planting seeds consistently, even when they couldn’t see the harvest coming. Closing ReflectionMelquea’s story dismantles the myth that creative success is a solo journey. Her path from side-hustling artist to full-time illustrator wasn’t built on raw talent alone. It was built on community, consistency, and the courage to be visible when it would be easier to hide. She reminds us that the creative life isn’t just about making beautiful things. It’s about building the relationships and systems that help beautiful things find their way to the people who need them most. What’s one way you’re building community around your creative work? Share in the comments.

  8. Jun 3 ·  Bonus

    Standout Authors: How an Illness and Forced Rest Unlocked a Hidden Creative Gift with Maya Sarin

    What if your biggest breakdown became your creative breakthrough? Maya Sarin didn’t plan to become a poet. Her journey began in beauty marketing. And she wrote consistently but never quite found her voice. Then illness forced everything to stop. In that stillness, something changed. Poetry emerged from fragments. Healing became creation. And the beginnings of her book were born. In this conversation, Maya shares how trauma reshaped her relationship with creativity, why she learned to collaborate with the divine instead of forcing inspiration, and what it really takes to transform personal struggle into art that resonates. Highlights Illness can redirect your entire creative path.Maya thought creativity was linear. Put in the work. Get the inspiration. Achieve success. When that didn’t happen, she felt like she was failing. “Before I got sick, I had a very different relationship to creativity. I thought it was very linear. I thought if you just put in the work and the energy consistently, then you would get the inspiration and you would get the success. And when I didn’t see that happening, I felt like I was failing.”Then her body forced her to stop. Sometimes the universe interrupts our plans and we are forced to evolve. Creativity is collaboration.Maya discovered something most of us resist. The best creative work doesn’t come from grinding harder. It comes from learning when to step back and let inspiration flow. “I now see creativity as much more cyclical. Some days you’re meant to rest. Some days you’re meant to create. And I see it as a collaboration with spirit or the divine.”She stopped trying to force words onto the page. She started trusting the process instead. The result was poetry that felt authentic, healing, and deeply connected to something beyond her individual will. Boredom is where breakthrough lives.In a culture obsessed with constant motion, Maya found her creative breakthrough in deliberate quiet. She learned to embrace boredom instead of fearing it. “Part of my process is making time for boredom. and it’s so hard, you know, just sitting there essentially doing nothing. and I find for me it’s just easy to step outside of the home environment and just be outside, among the trees, among the birds, and just… be still. And that’s actually where a lot of the inspiration came for the book.”Maya’s experience challenges our addiction to busyness. Sometimes others see things we don’t.Maya didn’t even recognize her fragments as poetry at first. “Looking back… I didn’t even identify them as poems. I didn’t know what it was. I just kept writing without thinking, okay, this is the first poem of my book and this is gonna be the last... It didn’t unfold that way for me.”It took less than a year to write the entire collection. But recognizing it as a book? That required other people. Friends and early readers saw the potential and provided the external validation that motivated her toward publication. Recognition led to momentum.Once Maya committed to publication, everything accelerated. From winning a scholarship in November to launching her book took less than six months. “It’s actually less than six months from deciding to publish to now. And I wouldn’t recommend the short timeline.”Her rapid progression shows what happens when you’ve been doing the internal work. When you slow down, creativity teaches you to collaborate with the divine, and community helps you recognize what you’ve built. Things can happen quickly because the foundation was already there. Closing ReflectionMaya reminds us that our greatest creative breakthroughs often emerge from our most challenging moments. Her journey shows what happens when you stop fighting your natural rhythms and start collaborating with them. If you’re navigating your own creative transformation, share your story in the comments.

    Standout Authors: How an Illness and Forced Rest Unlocked a Hidden Creative Gift with Maya Sarin
5
out of 5
25 Ratings

About

Feel stuck in the endless juggle of running a creative business? I'm Kevin Chung, your creative business host, and this podcast is your guide to thriving without losing your spark. This podcast is for you if you find yourself asking questions like: - Are you juggling creative work and the demands of running a business? - Do you feel overwhelmed by launching a product or course? - Struggling to find a marketing strategy that feels authentic to you? - Looking for ways to grow without burning out? - Wondering how to balance business success with your creative passion? Each episode dives into practical strategies, inspiring stories, and actionable tips from fellow creative business owners—whether you’re prepping for a big launch, scaling your business, or simply trying to sell with integrity. Learn how to stand out, grow with intention, and build a business that feels as good as it looks. (Formerly known as Cracking Creativity Podcast)