Octopus Digital Strategy

Nasser Sahlool
  • 5.0 (1)
  • CAREERS

Welcome to Octopus. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their career. It is designed to help prospective digital strategists get started in the industry and chart a roadmap for their careers with insights and perspectives from those that have worked in this space and helped shape it.

  1. Episode 104: Time To Say Goodbye

    04/30/2017

    Episode 104: Time To Say Goodbye

    "What is that feeling when you're driving away from people and they recede on the plain till you see their specks dispersing? – it's the too-huge world vaulting us, and it's good-bye. But we lean forward to the next crazy venture beneath the skies". Jack Kerouac always had a way to capture a moment. And this is the moment, at the 2-year mark, to say goodbye.

    4 min
  2. Episode 103: Keeping It Real

    04/23/2017

    Episode 103: Keeping It Real

    Why do people buy? They believe that what you are selling is going to fulfill their need. And that's the key word...believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity.

    5 min
  3. Episode 102: The Digital Strategist As Integrator

    04/16/2017

    Episode 102: The Digital Strategist As Integrator

    We have previously discussed the emerging opportunities and threats presented by automation and artificial intelligence. Make no mistake, they are going to have a profound effect on our industry and society. But all is not lost. As we have previously outlined, the digital strategist is poised to thrive in this age of upheaval, and one of the key roles they will fulfill is the role of the integrator.

    6 min

  4. 04/09/2017

    Episode 101: The Client Advocate

    You sit in the eye of the storm, pulled in a hundred different directions. How do you stay focused on the right outcomes? How do you turn the chaos and energy to your advantage? You do it by remembering who you work for. You do it by being the client advocate.

    4 min
  5. Episode 100: The Truths We Hold To Be Self Evident

    04/01/2017

    Episode 100: The Truths We Hold To Be Self Evident

    Being a strategist is about delivering outcomes predicated on understanding and driving human behaviours and actions. It is about understanding who your audience is, how they think, what they want, and delivering a message that motivates them to take the actions you want. Yes, in order to do so, you need to understand how to align and manipulate digital tools to deliver the right experience to the right person at the right time. But at the heart of this is an understanding of people in all our glorious messiness.

    10 min
  6. Episode 99: Building Consensus

    03/26/2017

    Episode 99: Building Consensus

    Consensus can be a dirty word. It implies compromise. Compromise invites committee thinking. And committee thinking is associated with safe and uninteresting solutions. But without consensus, we can't deliver a digital strategy. How do we achieve consensus while remaining daring and innovative?

    4 min
  7. Episode 98: Strategy In The Age Of Media Crisis

    03/19/2017

    Episode 98: Strategy In The Age Of Media Crisis

    Digital media is having a moment, one that if not aggressively addressed will turn into a full blown crisis of confidence. Procter & Gamble CMO Marc Pritchard caused a sensation when he called on digital media providers to become transparent in the face of "crappy advertising accompanied by even crappier viewing experiences". Major advertisers, including the UK government, the Guardian and Havas have frozen all Google and YouTube advertising in the UK. What on earth is happening, how did we get here, and what is a digital strategist to do in this environment?

    6 min
  8. Episode 97: Self Awareness Is A Beautiful Thing

    03/13/2017

    Episode 97: Self Awareness Is A Beautiful Thing

    The Ancient Greeks wrote that you should know thyself. But self awareness is a seemingly rare trait. We rush to talk, to get our opinion across without thinking about the impact on how we are perceived. Why is self awareness so important, why is it so rare, and how can we become more self aware?

    4 min
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Welcome to Octopus. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their career. It is designed to help prospective digital strategists get started in the industry and chart a roadmap for their careers with insights and perspectives from those that have worked in this space and helped shape it.

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