The Marketing Rapport

Verisk Marketing Solutions
  • 5.0 (14)
  • MARKETING
  • UPDATED MONTHLY

The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

  1. JAN 29

    Trends shaping the 2026 insurance landscape with Pat Sullivan of Risk Information

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Pat Sullivan, Senior Editor and Conference Co-Chairman at Risk Information. They explore how shifting consumer expectations, economic pressure, and technology are reshaping both auto and home insurance. Pat shares data-driven insights on why more consumers are shopping for new policies, the rising importance of customer experience, and how independent agents continue to win trust in a market crowded with heavy ad spend.  Pat explains how increased competition and shrinking pools of “perfect” customers are pushing carriers to rethink segmentation and retention. He highlights the growing complexity of auto repairs, the impact of legal challenges on claims, and why customer advocacy now often means turning to lawyers for support. Their discussion also covers home insurance, where climate risk and underinsurance are forcing carriers to recalculate exposure and pricing in real time.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    39 min

  2. JAN 15

    From Data to Decisions: Making Every Marketing Move Count with Rustam Irani

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Rustam Irani, Founder and CEO at RGI Marketing. They explore the real challenges behind lead generation in education and other considered purchase categories, focusing on why efficiency and data-driven decision-making matter more than just filling the funnel.  Rustam shares practical stories from his work across engineering and marketing, showing how small improvements at each stage of the funnel can add up to big gains. He explains how schools and businesses often chase more leads, but the real value comes from finding and fixing leaks in the process.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    34 min

  3. 12/16/2025

    Why Prudential’s Kalli Chapman Says All Marketing is Performance Marketing

    Kalli Chapman, VP of Global Media and Sponsorships at Prudential Financial, joins host Tim Finnigan to dismantle the wall between brand and performance marketing. Kalli argues this separation hurts the industry. She believes all marketing efforts must drive outcomes, whether through immediate sales or long-term growth.  The conversation shifts to data strategies. Kalli warns against hoarding data without a plan. She suggests marketers prioritize actionable metrics over vanity numbers. Effective teams use data to tell a clear story about the consumer journey rather than simply reporting statistics.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    29 min

  4. 11/20/2025

    Inside eHealth’s Brand Transformation with CRO Michelle Barbeau

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Michelle Barbeau, Chief Revenue Officer at eHealth. They explore the power of authentic brand transformation in a complex and highly regulated industry, focusing on the importance of putting the consumer at the center of every decision.  Michelle shares how eHealth rebuilt its brand by listening to real consumer feedback and moving away from fear-based tactics. She explains the steps the team took to create trust, from casting real people in campaigns to clarifying messaging and embracing transparency. Michelle also details how eHealth uses data and analytics alongside consumer insight to shape everything from audience segmentation to marketing mix modeling.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    32 min

  5. 10/09/2025

    Inside J.D. Power’s Latest Auto Insurance Research with Stephen Crewdson

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel.  Stephen explains how younger, price-sensitive consumers now shop more than ever, using digital tools to compare quotes and switch providers. But the conversation goes deeper, highlighting a surprising trend: even high-value, long-term customers feel less loyal today. Many insurers miss the mark by offering extra products to the wrong customers and failing to reward their best ones.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    30 min

  6. 09/25/2025

    The Power of Relevance: Ian Dewar on Anthropologie’s Customer Strategy

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Ian Dewar, Senior Director of Global Strategy at Anthropologie. Together, they explore how brands can move beyond simple transactions to create loyalty that feels personal and relevant. Ian shares how his team uses both transactional and non-transactional data to better understand customer motivation, curating collections and experiences that match real-life needs instead of just pushing more products.  Ian explains how Anthropologie builds clean, unified customer data and blends it with behavioral insights—both online and in stores. He describes their approach to personalization, which considers factors like regional trends, product use, and even feedback collected through surveys and focus groups. This helps Anthropologie deliver recommendations and perks that are timely, useful, and authentic.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    43 min

  7. 09/02/2025

    Personalization Lessons from Wendy’s David Galinsky

    How do you build loyalty in a category with high-frequency visits and low brand attachment? In this episode of The Marketing Rapport, host Tim Finnigan sits down with David Galinsky, Senior Director of Omnichannel Analytics at The Wendy’s Company, to explore that question. David walks through three foundational models for understanding and engaging customers: loyalty segmentation, behavioral patterns in product purchases, and churn propensity. He explains why first-party data outperforms third-party sources—especially in quick service restaurants where visit volume and purchase frequency offer rich behavioral signals. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    27 min

  8. 08/21/2025

    How Trust and Storytelling Drive Effective Go-to-Market Strategy with Nola Solomon

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Nola Solomon, Founder and Tech Executive at Sage Quill. They explore how clear storytelling and strong value propositions drive better marketing outcomes, especially in B2B environments. Nola shares why companies must move beyond features and instead focus on the real problems they solve for customers.  As the conversation unfolds, Nola explains how trust and internal alignment become the backbone of any successful go-to-market strategy. She stresses that building customer trust starts with deeply understanding their needs and speaking their language. The discussion covers the challenges of breaking down silos, keeping messaging consistent across teams, and making sure every role plays a part in delivering value.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    31 min
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5
out of 5
14 Ratings

About

The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Information

  • Creator
    Verisk Marketing Solutions
  • Years Active
    2020 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © 2026 The Marketing Rapport
  • Show Website
    The Marketing Rapport