7 episodes

Identity Revolution is a podcast by data-driven experts that discusses all things marketing, analytics and identity. We take a deep dive into industry trends, strategies and the future of data technology.

Identity Revolutio‪n‬ Infutor

    • Business
    • 5.0 • 7 Ratings

Identity Revolution is a podcast by data-driven experts that discusses all things marketing, analytics and identity. We take a deep dive into industry trends, strategies and the future of data technology.

    Uncovering Permission-Based Marketing with Brian Garofola, CTO of Vibes

    Uncovering Permission-Based Marketing with Brian Garofola, CTO of Vibes

    How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd. The native New Yorker, living in Chicago now, gives us insights into the...

    • 21 min
    SafeGraph CEO, LiveRamp Co-Founder Auren Hoffman Explores MarTech data ecosystem

    SafeGraph CEO, LiveRamp Co-Founder Auren Hoffman Explores MarTech data ecosystem

    In this episode of Identity Revolution,  Auren Hoffman, SafeGraph CEO and LiveRamp co-founder, talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory...

    • 18 min
    HubSpot's Scott Brinker Discusses the MarTech Revolution

    HubSpot's Scott Brinker Discusses the MarTech Revolution

    Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology...

    • 26 min
    Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space

    Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space

    How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions. Once a basketball player, and today the manager of sales,...

    • 27 min
    Using Data to Understand User Behaviors With Dennis Hecht of Farm Journal Media

    Using Data to Understand User Behaviors With Dennis Hecht of Farm Journal Media

    It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture...

    • 18 min
    Using AI to Predict Consumer Behavior in an Ethical Way with Andy Rossmeissl of Faraday

    Using AI to Predict Consumer Behavior in an Ethical Way with Andy Rossmeissl of Faraday

    It didn't take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions. As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy's AI...

    • 20 min

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5.0 out of 5
7 Ratings

7 Ratings

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