7 episodes
Identity Revolution Infutor
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- Business
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5.0 • 7 Ratings
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Identity Revolution is a podcast by data-driven experts that discusses all things marketing, analytics and identity. We take a deep dive into industry trends, strategies and the future of data technology.
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Uncovering Permission-Based Marketing with Brian Garofola, CTO of Vibes
How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd. The native New Yorker, living in Chicago now, gives us insights into the...
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SafeGraph CEO, LiveRamp Co-Founder Auren Hoffman Explores MarTech data ecosystem
In this episode of Identity Revolution, Auren Hoffman, SafeGraph CEO and LiveRamp co-founder, talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory...
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HubSpot's Scott Brinker Discusses the MarTech Revolution
Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology...
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Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space
How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions. Once a basketball player, and today the manager of sales,...
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Using Data to Understand User Behaviors With Dennis Hecht of Farm Journal Media
It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture...
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Using AI to Predict Consumer Behavior in an Ethical Way with Andy Rossmeissl of Faraday
It didn't take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions. As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy's AI...