“If There Is a Will, There Is a Way” with Jasmin Guthmann

This episode of “The Critic’s Corner” is downright inspiring. The ever-astounding Jasmin Guthmann joins us to talk tech, AI, the MACH Alliance, and, most importantly, how to find our passions and achieve our dreams. A veteran of the CMS and DXP industry and an experienced digital agency maven, Jasmin talks shop about her journey into the technology field, and how hard work and commitment helped convert opportunities into reality. We discuss her leadership role at the MACH Alliance and its current evolution in the agentic era, and she gives some sage advice to vendors and agencies about adapting to this disruptive new AI paradigm. In her new book, “If There Is a Will, There Is a Way,” the accomplished digital leader, Ironman triathlete, and industry luminary shares big-picture mindsets and practical ideas for dreaming big, taking bold action, and mastering the behaviors that can lead to success. She gets real about her early challenges and how she eventually found a passion that “lit her up like a Christmas Tree.” Borrowing from her professional trials and tribulations, Jasmin’s book offers a framework for navigating authentic and illusory goals and uncovering your “True North.” She shares strategies for planning, taking incremental steps, and “getting shit done.” She also highlights the resistance around time and the urgent need to make space – and how saying “no” is your real superpower. Regardless of your field or background, “If There Is a Will, There Is a Way” is a fantastic primer for inspiring bold action toward your dreams. Whether you’re considering a new personal goal (like running a marathon) or a big shift in your career, this quick read will give you practical tools, a relatable foundation, and a whole lot of hope that you can get what you want from life. Ready to be inspired? Get your copy of the book at: https://www.amazon.com/If-There-Will-Way/dp/1035879395 Highlights: - Introduction – 0:00 - 4:47 - The Ironman and the love of running - 5:00 - From agency to CMS - 10:42 - Composable and the MACH Alliance - 13:08 - Better together - 16:56 - How agencies are embracing AI - 23:28 - If there is a will, there is a way - 26:43 - How to get shit done - 36:51 - Time is the enemy - 41:39 - Saying “no” is your superpower - 42:45 - Where to get the book - 48:02 (Big thanks to Brian Kelly for composing and performing our amazing musical track)