IFA Talk

IFA Magazine

IFA Magazine‘s ground-breaking weekly editorial podcast, which breaks down the news that is shaping the global investment and economic landscape. Featuring exclusive conversations with the most influential voices in financial services.

  1. JAN 28

    Podcast #156: Why behaviour, not knowledge, will decide the profession’s future, with Patrick Murphy

    With more than 50 years in financial planning, Patrick Murphy has seen the profession evolve. Although he’s recently stepped back from advising clients, he’s challenging conventional thinking about what really drives client outcomes. In this episode of IFA Talk, hosts Matt and Sue sit down with Patrick to explore his latest insights on Targeted Support, consumer behaviour and the future of advice. With Targeted Support kicking off from April, will this be the game-changer it’s often set out to be? The answer is probably yes but, as we’ll explore today, maybe not for the reasons that most people are thinking about. Patrick’s recent paper, Financial Planning in Transition: Beyond Targeted Support (2025–2030), builds on his work in hybrid advice and argues that the way advisers support client behaviour could transform outcomes at scale. Today, we discuss what that means in practice and why understanding behaviour may be more important than simply providing knowledge or information. We talk with Patrick about why good advice often fails, not because it’s wrong, but because it isn’t acted upon, how regulators and firms can misread the advice process, and why compliance alone doesn’t guarantee good outcomes, the shift from one-off recommendations to ongoing behavioural support and how advisers can adapt day-to-day, how Targeted Support could succeed or fail depending on whether it’s treated as content/compliance or as behaviour design, and the practical takeaways for advisers looking to improve client outcomes in a rapidly evolving profession.

    22 min
  2. JAN 14

    Podcast #154: Succession planning and valuing adviser independence, with Westminster Wealth’s Martin Lockyer

    IFA Magazine’s weekly podcast, IFA Talk, is back with another insightful episode aimed squarely at busy financial advisers with a passion for what they do. This week, we’re joined by Martin Lockyer, Co-Founder and Managing Partner at Westminster Wealth Management, to find out from his years of experience as an adviser and running an advice business, what it takes to build and run a successful firm. Martin’s insight into succession planning is particularly thought provoking, and reinforces the idea that it should never be a one-size fits all approach. In this episode, Meg Bratley and Sue Whitbread talk to Martin about the practical challenges and opportunities facing advice firms, from maintaining long-term client relationships to protecting independence in a landscape dominated by consolidation and regulation. Martin shares his expertise based on years of experience, and offers practical insights and strategies that can help advisers create sustainable businesses while delivering excellent outcomes for clients.   Highlights include: How to run a succession-based business that prioritises clients and stakeholders alike. The advantages of a self-employed, proprietary-book adviser model versus the traditional employed framework. Navigating regulatory and operational pressures while maintaining independence. Martin’s three top tips for advisers looking to future-proof their business. Whether you’re a business owner, manager, or adviser seeking actionable best practice ideas and real-world perspectives, this episode is sure to get you thinking.

    22 min
  3. JAN 7

    Podcast #153: Growing your business and closing the advice gap, with Thrive’s Alex Sumner

    In this episode of IFA Talk, Sue and Matt are joined by Alex Sumner from Thrive, Blackfinch Group’s dedicated workplace pensions and benefits platform. Thrive is designed to simplify pension management for businesses while giving employees access to a financial wellbeing app that provides clear insights into pensions, benefits, and financial futures. It can be a key tool for advisers to use also. The discussion dives into some of the most pressing topics for advisers today: Closing the advice gap: Alex shares his perspective on whether enough is being done to support those who can’t afford professional financial advice, and the role targeted FCA-backed initiatives like targeted support can play in improving financial wellbeing. Helping employers to support financial wellbeing and education: With employee financial health increasingly in the spotlight, the conversation explores how employers can better support their workforce, creating opportunities for advisers to add value too. Opportunities for IFAs: Thrive’s hybrid model isn’t just for businesses and employees, it also opens doors for advisers to strengthen client relationships, drive lead generation, and build new business opportunities. Whether you’re looking to add to your advice business’ strategy for 2026 or exploring effective new ways to support your business clients, this episode offers practical insights and actionable ideas that can help you deliver.

    20 min

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IFA Magazine‘s ground-breaking weekly editorial podcast, which breaks down the news that is shaping the global investment and economic landscape. Featuring exclusive conversations with the most influential voices in financial services.

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