Ignite Ur Wellness Business

Alison McLean
  • 5.0 (21)
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Grow From Brick & Mortar To Online Wellness Powerhouse. The podcast is for the wellness entrepreneur to build a profitable wellness business with host Alison McLean DPT, ERYT, HHP, IAYT, owner of Ignite Ur Wellness Business. Create an online extension of your wellness practice and reach more clients without overextending yourself. Shift from maxed out in-person 1:1’s depending completely on your body to maximizing your online program. This podcast is for health coaches and practitioners, yoga teachers, physical therapists, healers and energy workers who want to increase their revenue.

  1. 1D AGO

    340. How to Build an AI-Proof Online Wellness Program Using Your Clinical Expertise

    AI is everywhere — and if you're a wellness practitioner wondering whether it's already too late to build an online program, this episode is your answer. The honest truth: some online programs will be replaced by AI. The ones built purely on information delivery, generic frameworks, and passive content without a real human at the center? Those are already becoming obsolete. But yours doesn't have to be — and in this episode, Alison breaks down exactly why your clinical expertise, lived experience, and ability to hold space for real transformation is worth more than any $20/month app will ever be. In this episode, you'll learn: Why information-based programs are already losing ground — and the specific type of program that will always command premium pricingThe 4 things AI fundamentally cannot replicate (and how to build these into your offer)How to identify your "only you" outcome — the result only you can deliver that makes you the obvious choice over any algorithmThe one simple addition that elevates a self-paced course into a high-converting, high-value client experienceReal examples from licensed wellness practitioners building programs AI simply cannot touchIf you've been sitting on your idea because you're afraid the market is too saturated or the technology is catching up — this is the episode that will change your mind. Resources: Follow me on Instagram →  igniteyourwellnessbusiness Ready to work with me? Book a consultation call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ The Online Wellness Program Builder- Get your online wellness offer built in 15 minutes! https://path-to-profit.pages.ontraport.net/Online-offer-builder Jane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcast For a free month use code: IGNITE1MO

    33 min

  2. APR 7

    339. Social Media for Wellness Practitioners: Overcoming Fear and the "I'm Not a Marketing Person" Myth

    You didn't spend years studying anatomy, passing boards, and earning certifications just to let fear of posting hold your business back. If you're a physical therapist, yoga teacher, or holistic health practitioner who's ever thought "I'm just not a marketing person" — this episode is for you. I'm sharing how I went from a shy, introverted PT who was terrified to post on Facebook to someone who genuinely looks forward to creating content. Plus, the two strategies that made social media feel less like a chore and more like a business superpower. In this episode, you'll learn: Why marketing your services is actually an act of service to potential clientsMy personal story of overcoming fear of judgment, workplace bullying, and imposter syndrome as a PTHow social media amplifies your in-person marketing efforts (workshops, networking, referrals)The compounding effect of consistent content creationHow to set boundaries so social media doesn't take over your lifeIf you're ready to stop hiding your expertise and start showing up consistently online, this episode will show you it's possible — even if you're an introvert who hates the spotlight. Important Links: Follow me on Instagram →  igniteyourwellnessbusiness Ready to work with me? Book a consultation call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ Get the free guide to build your offer and fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offer Jane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcast For a free month use code: IGNITE1MO

    28 min

  3. MAR 31

    338. The Mindset Shift Every Wellness Entrepreneur Needs to Grow Revenue

    If you’re a wellness practitioner who loves helping people but still feels stuck trying to grow your income, this episode is for you. Because here’s the truth: passion alone does not build a sustainable wellness business. And if you’re still hiding behind the identity of “just a healer,” it may be the very thing keeping you underpaid, overworked, and afraid to grow. In this episode, I’m breaking down the mindset shift every wellness entrepreneur needs to make if they want to create more revenue, more stability, and more freedom in their business. I’m also sharing a personal story about how my own health diagnosis forced me to rethink risk, income, and what true sustainability really means as a practitioner. You’ll also learn my Calibrated Risk Method — a simple 3-part framework to help you take smart, intentional business risks without blowing up your nervous system or your bank account. If you’ve been stuck at inconsistent income, scared to raise your prices, hesitant to change your offer, or afraid to fully step into the CEO role… this episode will help you think differently. In this episode, we cover: Why wellness practitioners need to stop identifying as “just a healer”The real reason avoiding risk keeps your business smallWhat financial risk actually looks like in a wellness businessWhy raising prices, changing offers, and rebranding are all forms of riskHow to take business risks in a way that feels grounded and strategicMy Calibrated Risk Method for sustainable business growthKey Takeaways: You set your own prices and manage your own revenue — that makes you an entrepreneur.Avoiding risk doesn’t create safety. It creates stagnation.Risk isn’t only investing in a coach — it’s also changing your pricing, offers, business model, and visibility.Sustainable growth requires both courage and strategy.You can take bold business steps without burning out or making reckless decisions.If this episode resonated, send me a DM on Instagram at @igniteurwellnessbusiness and tell me what risk you know you need to take next. And if you’re ready to build a more profitable, sustainable online wellness business, make sure you’re following the show and sharing this episode with another practitioner who needs to hear it. Important Links: Follow me on Instagram →  igniteyourwellnessbusiness  (new handle coming soon — stay tuned for the rebrand reveal in late spring/early summer!) Ready to work with me? Book a consultation call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ Get the free guide to create your online offer and fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offer Jane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcast For a free month use code: IGNITE1MO

    44 min

  4. MAR 24

    337. How to Package Your Online Wellness Program So It Sells (Without Undercharging or Overcomplicating It)

    You've got the expertise. You know your clients get results. But when it comes to actually packaging your online program — naming it, structuring it, pricing it — everything feels murky. Sound familiar? In this episode, Dr. Alison McLean breaks down exactly how to package your online wellness program so that it's clear, compelling, and positioned to sell — without falling into the trap of overdelivering for an undercharge. In this episode, you'll learn: Why most wellness practitioners package their programs the wrong way (and how it's silently killing conversions)The key elements every online program needs to feel premium and completeHow to name and structure your offer so potential clients immediately understand the valueWhy pricing confidence starts with how your program is packaged — not how many modules you includeThe simple shift that makes your program feel like the obvious next step for your dream clientIf you've been sitting on a program idea — or you've launched something that isn't selling the way you hoped — this episode is your reset. Find Alison here: Follow me on Instagram → ⁠ igniteyourwellnessbusiness⁠ Ready to work with me? Book a consultation call on my website! → ⁠https://igniteurwellness.com/business-coach-for-health-coaches/⁠ Get the free download to help get clarity on your online wellness program and use IG to fill it: ⁠https://workshop-to-create-workshops.pages.ontraport.net/online-offer⁠ Jane’s app: ⁠https://janesoftware.partnerlinks.io/Alison-mclean-podcast⁠ For a free month use code: IGNITE1MO

    19 min

  5. MAR 17

    336. Somatic Work, Reparenting & Real Results: The Practitioner's Roadmap with Anat Peri

    Think your clients have done the work — but their patterns keep coming back? In this powerful conversation, licensed wellness practitioners and health coaches get a behind-the-scenes look at why healing is rarely linear, and why the nervous system holds the key to lasting transformation. Inner child healing expert and somatic practitioner Anat Peri joins us to share the practitioner's roadmap for guiding clients through deep, sustainable change — without burning yourself out in the process. What You'll Learn in This Episode: Whether you're a physical therapist, yoga teacher, health coach, or integrative practitioner, this episode will shift how you think about client transformation and your own healing journey. The 5 Stages of Healing your clients need to move through: awareness, acceptance, getting to the root, reparenting/rewiring, and integration — and how to recognize where they're stuckWhy you heal the mother wound first — and how addressing the relationship with self before relationship drama creates faster, deeper resultsDepression vs. Deep Rest — the surprising reason what looks like regression may actually be your client's nervous system finally feeling safeThe 0.2 Second Rule — why emotions processed at the nervous system level never even reach conscious awareness, and what that means for somatic practitionersOne-size-fits-all somatic work is a myth — why dissociators and endurers require completely different approaches (and how to tell the difference)The 18-Month Integration Bridge — what to tell clients who expect fast results, and how to support the identity shift from old self to new This Episode Is for You If: You work with clients healing trauma, nervous system dysregulation, or chronic stressYou're a somatic practitioner, yoga therapist, integrative PT, or trauma-informed coachYou've felt burnout from holding space for deep client work without the right frameworkYou want to offer more than symptom relief — and get clients real, lasting resultsAbout Anat Peri: Anat Peri is an inner child healing expert and somatic practitioner specializing in deep, nervous system-level transformation.  Connect with Anat Peri: Instagram: @anat.peri Cultivating Safety Freebie: https://ndpyfov4.krtra.com/t/5xnlChm92oXc Hidden Patterns Free quiz: https://ndpyfov4.krtra.com/t/OctYZNKlJAa4 Certification: https://ndpyfov4.krtra.com/t/a0tqXAwL2ylF Find Alison here: Follow me on Instagram →  igniteyourwellnessbusiness Ready to work with me? Book a consultation call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ Get the free download to help get clarity on your online wellness program and use IG to fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offer Jane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcast For a free month use code: IGNITE1MO

    42 min

  6. MAR 10

    335. The Passive Income Myth: What Wellness Practitioners Need to Know Before Building an Online Course

    If you've been dreaming of waking up to sales notifications while you sleep, this episode is your reality check — and your roadmap. The idea of passive income is everywhere in the online business world, and wellness practitioners are especially drawn to it after years of trading time for money in the clinic. But here's what nobody tells you: online courses are not passive. And if you go in expecting them to be, you'll build something that disappoints you, underserves your clients, and quietly drains what's left of your energy. In this episode, Alison breaks down the passive income myth so you can stop chasing a fantasy and start building something real — a sustainable online offer that actually works for your life, your clients, and your revenue goals. In this episode: Why the passive income promise is misleading — and what online courses actually require from youThe false choice between "selling a course" and "working with clients" (and why you're working with people either way)What your clients are really paying for — outcomes and support, not just curriculumHow building from burnout creates offers that are hard to sell and harder to deliverA breakdown of course format options: self-paced, memberships, group programs, and hybridsHow to heal your relationship with one-to-one work so your next offer comes from clarity, not escapeThe right questions to ask before you build — around your capacity, audience size, and income goalsThe bottom line: passive income is possible, but it's the result of strategic, intentional work — not a shortcut around it. The practitioners who build sustainable online revenue aren't the ones who went fully hands-off. They're the ones who designed offers that fit their actual lives. If you're ready to stop guessing and start building an online practice with a real foundation, this episode is where it starts. Important Links: Follow me on Instagram →  igniteyourwellnessbusiness Ready to work with me? Book a consultation call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ Get the free Offer Guide so you know exactly what to sell online and how to fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offer Jane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcast For a free month use code: IGNITE1MO

    21 min

  7. MAR 3

    334. Why Your Messaging Isn’t Selling Your Online Wellness Program

    If your online wellness program isn’t selling, the problem probably isn’t your credentials, pricing, or niche. It’s your messaging. Most wellness practitioners — physical therapists, yoga teachers, massage therapists, health coaches, and holistic providers — are unknowingly marketing in practitioner language instead of client language. You’re explaining your methodology.Your modules.Your certifications. But your clients aren’t buying your framework.They’re buying relief, clarity, energy, strength, confidence, and results. In this episode, I break down why your messaging isn’t converting — and how to fix it so your online wellness program actually sells. If you’ve been wondering: Why your content gets engagement but not sales Why discovery calls don’t convert consistently Why people say “this sounds amazing” but don’t enroll Why you feel like you’re explaining yourself all the time This episode will help you shift from practitioner-first language to client-centered messaging that converts. In This Episode, You’ll Learn: The real reason your online wellness program isn’t selling The difference between practitioner language and client language (with real examples) Why clients buy outcomes — not credentials How to reframe your program description from the client’s perspective The simple messaging test to know if your copy will convert Why clarity is leadership — not “dumbing down” your work Practical ways to collect and use client language in your marketing immediately Your expertise isn’t the issue. Your translation is. When you learn how to communicate your work in language your client already understands, selling becomes simpler, cleaner, and more consistent. Important Links: Follow me on Instagram →  igniteyourwellnessbusiness Ready to work with me? Book a consultation call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ Get the free Offer and Messaging Guide here: https://workshop-to-create-workshops.pages.ontraport.net/online-offer Jane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcast For a free month use code: IGNITE1MO

    28 min

  8. FEB 24

    333. Why Clarity Comes AFTER Commitment — How to Finally Launch Your Online Program

    Stop Waiting to Feel Ready: How Commitment Creates Clarity for Wellness Practitioners Are you still waiting for the "perfect moment" to launch your online program? If you've been telling yourself you'll take the leap once the timing is right, your frameworks are flawless, or the fear fades — this episode is your wake-up call. Here's the truth most wellness practitioners need to hear: readiness isn't something you find. It's something that shows up after you decide to take action. Clarity comes from commitment — not the other way around. In this episode, Alison dives deep into the perfectionism trap that keeps healers, physical therapists, yoga teachers, and wellness professionals stuck in endless planning cycles — while others are building, launching, and enrolling clients right now. Your first online program doesn't need to be perfect. It needs to be real — real enough to get results, real enough to enroll clients, and real enough to teach you what no amount of planning ever could. In this episode, you'll learn: Why "waiting for clarity" is costing you more than any imperfect launch ever wouldHow making a committed decision creates the confidence you've been waiting forWhy your first round doesn't need to be polished to be profitable — and what actually mattersThe mindset shift that separates wellness practitioners who build thriving online businesses from those who stay stuckIf you're a physical therapist, massage therapist, health coach, yoga teacher, or holistic health practitioner ready to stop over-planning and start building a scalable online practice, this episode is essential listening. Important Links: Follow me on Instagram →  igniteyourwellnessbusiness Ready to work with me? Book a consultation call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ Join the 100K Online Practice Blueprint: https://igniteurwellness.com/100k-online-practice-blueprint/ Jane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcast For a free month use code: IGNITE1MO

    21 min
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5
out of 5
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About

Grow From Brick & Mortar To Online Wellness Powerhouse. The podcast is for the wellness entrepreneur to build a profitable wellness business with host Alison McLean DPT, ERYT, HHP, IAYT, owner of Ignite Ur Wellness Business. Create an online extension of your wellness practice and reach more clients without overextending yourself. Shift from maxed out in-person 1:1’s depending completely on your body to maximizing your online program. This podcast is for health coaches and practitioners, yoga teachers, physical therapists, healers and energy workers who want to increase their revenue.

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