Igniting Ambition Arnik Jain

In this episode we will discuss about clarity, discipline and consistency that is required within all the organisations that aims to be successful.

I hope you like this episode, keep listening keep supporting.

In this episode we discussed about our mentality and science behind our decision to buy a product. This episode is divided into two parts- 

1. understanding customer's brain

2.science behind gut decisions

In this episode we will discuss about the golden circle. Golden circle is a three layered concentric circle which forms the base of the book. Golden circle is the mantra of success and in this chapter Sinek explains that all great organisations and leaders have one primary element in common: they start and focus first on explaining “Why” their thinking matters. He explains that people don’t buy what you do, they buy why you do.

 click on this link to see the diagram of golden circle : https://images.app.goo.gl/cSX9jcAZiZmPdwvR6

In this episode we will discuss how companies use manipulative techniques to increase sales but however they themselves get manipulated by their systems.

start with why is an amazing book written by Simon Sinek. In this episode I have discussed the basic intro of the book.