I'm Blown

Atul S Nath + Siddarth Menon
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I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.

  1. 1일 전

    E21: Over 50% of Loans for Consumer Durables are for Smartphones!

    The fact that over 50% of loans for consumer durables in India are used to purchase smartphones indicates a profound change in how consumers view these devices. Sid & Atul talk about how historically, loans were primarily associated with large purchases like homes or cars. However, as smartphones have evolved into powerful tools for communication, education, and even employment, they have taken on a new role as a necessity rather than a luxury.

    18분

  2. 6월 29일

    E20: India Goes for Gold

    ⁠India buys more gold than the US, UK and Japan combined! Sid & Atul explore the deep cultural, emotional, and financial significance of gold in India. We discuss why Indians buy so much gold, its role in tradition and savings, and how recent government policies impact consumer behaviour.

    14분

  3. 6월 22일

    E19: Mini: Horn OK Please

    Atul & Sid are back with another mini episode - this time about honking on Indian Roads !

    4분

  4. 6월 15일

    E18: Mini: Stick your leg out !

    In the bustling streets of India, every ride can reveal surprising insights, especially when it comes to driving etiquette. Have you ever noticed how drivers communicate their intentions on the road? In this mini episode, Sid & Atul explore some unconventional yet fascinating driving signals, particularly focusing on the use of leg signals in Ahmedabad, India. This unique practice not only reflects local innovation but also raises questions about safety and communication in driving.

    4분

  5. 6월 8일

    E17: Over 40% of Annual Sales occur in festival weeks!

    Festivals in India are more than just celebrations; they're spiritual. People feel an innate urge to splurge, making big purchases as symbols of hope and new beginnings. This isn’t just about buying a new car or a refrigerator; it’s about expressing emotions and status. During these times, people feel connected, and buying becomes a shared family affair. It's not just about need—it's about timing, tradition, and a sprinkle of faith. As we peel back the layers, it’s clear: festivals ignite a unique blend of emotions and rational spending that’s deeply rooted in Indian culture. What do you think drives this phenomenon?

    17분

  6. 6월 1일

    E16: Mini: Unwritten caste system of Indian Roads

    In this one, Sid & Atul explore the roads for I'm Blown stuff.... Navigating the roads in India often feels like a game of privilege. Cows rule the asphalt, while cars, trucks, and bikes follow an unspoken caste system. Ever noticed how the bigger the vehicle, the more right of way it gets? Trucks and buses don’t care, while us car owners stress over every scratch. And what about those pedestrians? They seem to have their own set of rules, too! It's all about perception, right? The bigger the car, the more control we feel. Let’s chat about the wild world of road etiquette!

    6분

  7. 5월 25일

    E15: Mini: "I'm Blown" on the roads

    How Traffic Behaviors Reflect Cultural Differences. Atul & Sid chat about why people do what they do on the roads, including some crazy I'm Blown moments!

    5분

  8. 5월 19일

    E14: Why FREE Hits Different in India

    Atul & Siddarth talk about how the Indian mindset drives the pursuit of value in every purchase, from negotiating prices to seeking freebies. In a culture deeply rooted in maximizing value, every purchase is an opportunity for negotiation and savvy decision-making. Whether it’s haggling at a local market or seeking the best deal online, Indians have a unique approach to spending. In this episode, we'll explore the mindset behind this phenomenon, why it matters, and how you can apply these insights to your understanding of buying habits.

    24분
모두 보기(22개)

예고편

소개

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.

정보

  • 제작진
    Atul S Nath + Siddarth Menon
  • 방송 연도
    2025년 - 2026년
  • 에피소드
    22
  • 등급
    전체 연령 사용가
  • 저작권
    © Atul S Nath + Siddarth Menon
  • 웹사이트 보기
    I'm Blown