32 episodes

The mission of the Impact Pricing Podcast is to help you improve your business through an understanding of pricing and value. Executives and entrepreneurs will find this especially helpful in many aspects of your company. Sales leaders will learn what value really is and how to capture more of it. Product managers will learn how to create value. Marketers will learn how to talk about value. Pricing is about creating, communicating and capturing value.

Impact Pricing Mark Stiving, Ph.D. | Pricing Expert

    • Business
    • 4.9, 16 Ratings

The mission of the Impact Pricing Podcast is to help you improve your business through an understanding of pricing and value. Executives and entrepreneurs will find this especially helpful in many aspects of your company. Sales leaders will learn what value really is and how to capture more of it. Product managers will learn how to create value. Marketers will learn how to talk about value. Pricing is about creating, communicating and capturing value.

Customer Reviews

4.9 out of 5
16 Ratings

16 Ratings

plongy01 ,

Gold in every episode

Mark's informed, insightful no-nonsense approach to pricing is both educational and practical, and he complements this with interesting and experienced guests- each episode provides immediate actionable insights and learnings.

ChrisMc ,

Provocative and insightful

This is not an area i fully get - this cast helped me undertand more about dynamic pricing - which is surely the future.

THEDraftKing ,

Actionable Insights!

Mark’s content has made an immediate impact on my business, as we adopted his value-based pricing mindset to go after a new market opportunity.

Every episode I listen to has one or two great nuggets of insight that can I apply to my job.

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