WHAT’S REALLY WORKING ON LINKEDIN RIGHT NOW
In this episode of Dual Source Discourse, Sarah Scudder and Dr. Elouise Epstein unpack what’s actually working on LinkedIn in 2025. With algorithm updates, AI-generated content saturation, and new ad formats, the hosts explore how creators and professionals can stand out authentically. Drawing on insights from top LinkedIn strategists — Tommy Clark, Devin Reed, Simon Schmitz, and Michelle J Raymond — they reveal practical ways to grow engagement, optimize posts, and build community without getting lost in the noise. From embracing imperfection to mastering video and leveraging polls, this episode offers a practical roadmap for anyone serious about building thought leadership on LinkedIn.
Key Points:
• LinkedIn Algorithm Reset – Organic reach is dropping, but post lifespan and content relevance now matter more than ever.
• Authenticity Over Perfection – AI-generated posts dominate feeds; small human imperfections and conversational tone build trust.
• Short-Form and Video Dominate – LinkedIn now prioritizes vertical video and posts under 300 characters for higher dwell times.
• Community and Conversation – Real growth comes from engagement: comments, DMs, saves, and personal posts outperform company pages.
✨Highlights✨
00:00 What’s working on LinkedIn in 2025 and why creators are frustrated with declining reach
03:15 AI-generated posts dominate LinkedIn
07:40 Long-tail visibility
10:20 Engagement rates and impressions are down
14:00 How to boost top-performing posts using LinkedIn’s paid promotion feature
18:30 Embrace imperfection
23:10 Why personal profiles outperform company pages
28:45 Relatable storytelling, simple language, and one-problem posts drive growth
37:25 Shorter posts, vertical video, and direct engagement
47:10 Use polls, LinkedIn Live, and content repurposing to extend audience reach
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Hosts: Sarah Scudder and Dr. Elouise Epstein
Producer: Sabrina Mougin
References:
Tommy Clark
Devin Reed
Simon Schmitz
Michelle J Raymond
資訊
- 節目
- 頻率每週更新
- 發佈時間2025年10月15日 上午7:00 [UTC]
- 季數1
- 集數68