Dual Source Discourse

Important Changes to What's Working on LinkedIn | Dual Source Discourse #68

WHAT’S REALLY WORKING ON LINKEDIN RIGHT NOW In this episode of Dual Source Discourse, Sarah Scudder and Dr. Elouise Epstein unpack what’s actually working on LinkedIn in 2025. With algorithm updates, AI-generated content saturation, and new ad formats, the hosts explore how creators and professionals can stand out authentically. Drawing on insights from top LinkedIn strategists — Tommy Clark, Devin Reed, Simon Schmitz, and Michelle J Raymond — they reveal practical ways to grow engagement, optimize posts, and build community without getting lost in the noise. From embracing imperfection to mastering video and leveraging polls, this episode offers a practical roadmap for anyone serious about building thought leadership on LinkedIn. Key Points: • LinkedIn Algorithm Reset – Organic reach is dropping, but post lifespan and content relevance now matter more than ever. • Authenticity Over Perfection – AI-generated posts dominate feeds; small human imperfections and conversational tone build trust. • Short-Form and Video Dominate – LinkedIn now prioritizes vertical video and posts under 300 characters for higher dwell times. • Community and Conversation – Real growth comes from engagement: comments, DMs, saves, and personal posts outperform company pages. ✨Highlights✨ 00:00 What’s working on LinkedIn in 2025 and why creators are frustrated with declining reach 03:15 AI-generated posts dominate LinkedIn 07:40 Long-tail visibility 10:20 Engagement rates and impressions are down 14:00 How to boost top-performing posts using LinkedIn’s paid promotion feature 18:30 Embrace imperfection 23:10 Why personal profiles outperform company pages 28:45 Relatable storytelling, simple language, and one-problem posts drive growth 37:25 Shorter posts, vertical video, and direct engagement 47:10 Use polls, LinkedIn Live, and content repurposing to extend audience reach Please make sure to subscribe so you don’t miss an episode and, as always, submit questions and topics suggestions for future podcasts ⁠⁠here: https://shorturl.at/PbNi6 Follow us on YouTube for episode video recordings: https://rb.gy/t5hbw8 Apple Podcasts: https://rb.gy/c8nknq Spotify: https://rb.gy/w01h4t Hosts: Sarah Scudder and Dr. Elouise Epstein Producer: Sabrina Mougin References: Tommy Clark Devin Reed Simon Schmitz Michelle J Raymond