25 episodes

ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.

imPRessions: a pollack group production The Pollack Group

    • Business
    • 5.0 • 4 Ratings

ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.

    The Art and Science of Successful Brand Collaborations with Chris Enriquez | Season 2 Episode 1

    The Art and Science of Successful Brand Collaborations with Chris Enriquez | Season 2 Episode 1

    Season two of imPRessions is here and in our first episode, Jenn and Kalli chat with Chris Enriquez, a music industry professional who leads programs for legendary music media brands such as Revolver Magazine, Brooklyn Vegan, Alternative Press, and more.
    Today’s episode covers the art and science of brand collaborations; what makes a partnership a success, how to navigate the challenges of authenticity, and emerging trends in the industry.

    • 27 min
    The Importance of PR in Education Reform with Samantha Jacobs | Season 1 Episode 24

    The Importance of PR in Education Reform with Samantha Jacobs | Season 1 Episode 24

    As imPRessions wraps season one, our last episode is one of the most crucial topics we’ve explored so far: harnessing the power of PR to ignite change in education reform.
    Episode 24 invites Samantha Jacobs, a fierce advocate for equity in education, who discusses how PR can powerfully ensure every child, regardless of their zip code, has access to the quality education they deserve.

    • 31 min
    Wiki Relations: How to Use Wikipedia in PR with Bill Beutler | Season 1 Episode 23

    Wiki Relations: How to Use Wikipedia in PR with Bill Beutler | Season 1 Episode 23

    Tune in to episode 23 of imPRessions as Jenn and Kalli dive into how Wikipedia can be a powerful tool in sharing information on prominent businesses and those who lead them.
    William Beutler, Founder and President of Beutler Ink, award-winning agency specializing in visual and social media and Wikipedia engagement joins our hosts to talk all about the world of Wiki Relations.

    • 28 min
    The Importance of Media Training with Eileen Frere | Season 1 Episode 22

    The Importance of Media Training with Eileen Frere | Season 1 Episode 22

    In episode 22 of imPRessions, award-winning journalist and media coach, Eileen Frere, draws from her extensive journalistic background to share experiences and insights on the importance of media training.

    • 28 min
    How to Give a Memorable Interview with Gregg Greenburg | Season 1 Episode 21

    How to Give a Memorable Interview with Gregg Greenburg | Season 1 Episode 21

    imPRessions episode 21 delves into the intricate art of conducting a powerful interview with iconic anchor Gregg Greenberg.
    From deciphering body language to mastering bridging techniques, Gregg shares invaluable tactics to help PR professionals navigate the challenging landscape of media interviews.

    • 18 min
    Public Relations Ethics with Gerry Corbett | Season 1 Episode 20

    Public Relations Ethics with Gerry Corbett | Season 1 Episode 20

    In episode 20 of imPRessions, we explore the crucial role that ethics plays within the PR industry, ensuring that both the media and general public receive information that is not only accurate, but is also fair.
    Gerry Corbett joins us to discuss navigating the moral compass that often challenges CEOs and organizations.

    • 21 min

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