Improving Sales Performance

Matt Sunshine
Improving Sales Performance

Looking for sales performance strategies? Hoping to grow revenue? Join Matt Sunshine, CEO at The Center for Sales Strategy, where he and industry experts work toward a singular goal: Improving Sales Performance.

  1. FEB 20

    Quick Take: A Day in the Life of a Salesperson - Before & After AI

    In this Quick Take episode, we’re taking a few minutes to think about the day in the life of a salesperson before and after having AI tools at our fingertips.   By the end of this short episode, you’ll have a solid bird’s-eye-view of how significantly AI has altered the daily routines and approaches of salespeople, making their strategies more efficient and effective. LINKS: Matt Sunshine Sales Accelerator AI Practice Coach AI The Center for Sales Strategy

    7 min

  2. FEB 13

    Closed vs. Open AI: Understanding the Difference for Sales Teams with Stephanie Downs

    In this episode, we’re discussing the key differences between “closed” and “open” AI tools. We’ll also break down how Sales Accelerator AI, CSS’ own closed AI system, is designed to address the unique challenges salespeople regularly face.  And helping Matt explore it all is Stephanie Downs, SVP/Senior Consultant at The Center for Sales Strategy.   Stephanie offers so many awesome things to think about, like:  How closed AI tools can offer more tailored responses by working solely from the information that you teach it How, when open AI tools don’t know an answer, they often produce “hallucinations,” filling in the gaps with inaccurate information And, finally, why sellers who are leery about embracing these tools need to understand that AI is not the future, it's the presentLINKS: Stephanie Downs Sales Accelerator AI Matt Sunshine The Center for Sales Strategy

    20 min

  3. FEB 6

    The AI Task Force: Making AI Work for Your Organization with Brent Tripp

    In this episode, we’re discussing the benefits of having an AI Task Force at your company and how such a brain trust can be an invaluable resource to ensure that your organization stays ahead of the curve.  Joining Matt to explore it all is Brent Tripp, Digital Marketing Coordinator & Podcast Producer here at CSS.   Brent offers some solid points to think about, like:  Why it’s essential for everyone at your organization to have a firm grasp on how AI tools function and what they can help you accomplish. How having an AI Task Force at your company can help you make decisions and provide recommendations as new tech innovations become available And, finally, why if you or your organization is reluctant to embrace AI tools, you just might be missing out on an opportunity to compete with larger teams. LINKS: Brent Tripp  Matt Sunshine Sales Accelerator AI The Center for Sales Strategy

    23 min

  4. JAN 30

    Building Smarter CRMs with Maryanne McWhirter & Emily Hartzell

    In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns.  Helping me break it all down are Maryanne McWhirter and Emily Hartzell, both VP/Senior Directors at LeadG2.   Maryanne and Emily offer so many awesome points to think about, like:  How HubSpot is NOT just a CRM, but a robust marketing tool that allows you to see every step that a customer has taken in their buying journey How HubSpot’s AI uses CRM data to craft tailored messages for personalized sales pitches And, finally, why if you’re not automating repeatable processes in your CRM, you’re falling behind LINKS: Maryanne McWhirter Emily Hartzell LeadG2 Matt Sunshine The Center for Sales Strategy

    28 min

  5. JAN 23

    The Future of Sales Coaching with Varun Puri & Ajay Jain

    Previously this season, we explored how AI is transforming the world of sales coaching. Today, in this episode, we’re diving a bit deeper into that topic by chatting with two incredible guests from the AI coaching platform, Yoodli.  Varun Puri, Co-Founder of Yoodli, and Ajay Jain, Head of Training and Enablement at Yoodli are here to break down exactly how their platform is revolutionizing the way sales professionals refine their communication skills.  Both bring such great points to the table, like:  How AI coaching can be a really great “batting cage” for sellers Why AI tools like Yoodli are making the idea of practice fun versus it feeling like homework And, finally, how AI can take someone from a zero to an 8, but to get from an 8 to a 10? You need a human in the loop. LINKS: Varun Puri Ajay Jain Yoodli Matt Sunshine Practice Coach AI The Center for Sales Strategy

    24 min

  6. JAN 16

    Quick Take: The AI Advantage in Sales Coaching

    In this Quick Take episode, we’re exploring the undeniable power of sales coaching, the challenges of traditional approaches, and how AI-powered solutions, like CSS' Practice Coach AI, are setting a new standard for skill development.  On the other side of this brief episode, you’ll see how AI sales coaching truly can elevate the game of your sellers. Practice Coach AI Video Matt Sunshine The Center for Sales Strategy

    11 min

  7. 09/02/2024

    Quick Take: How to Keep Your Sales Team Happy & Productive

    In this Quick Take episode, we’re breaking down how to keep your sales team happy and productive.  You’ll not only learn why employee happiness and productivity go hand-in-hand, but also actionable ways to increase morale and sales numbers at the same time. LINKS: Matt Sunshine The Center for Sales Strategy

    9 min

  8. 08/26/2024

    Focusing on Sales Activities that Drive Performance with Jeff Clewett & Emily Estey

    In this episode, we’re discussing how to ensure your sales teams are focused on the right sales activities to drive performance. And joining me to help break it all down is Jeff Clewett, Director of Sales at Bonneville Denver, and Emily Estey, VP/Senior Consultant here at CSS. Both offer some amazing points to think about, like:  Why too many sales managers treat everything as an emergency when they need to be prioritizing and filtering the right information for their teams How target drives can help put a spotlight on the activities that actually make you money And, finally, if you’re coaching Michael Phelps, you’re not going to teach him to run.LINKS: Jeff Clewett Emily Estey Matt Sunshine The Center for Sales Strategy

    26 min
See All (47)

About

Looking for sales performance strategies? Hoping to grow revenue? Join Matt Sunshine, CEO at The Center for Sales Strategy, where he and industry experts work toward a singular goal: Improving Sales Performance.

Information

  • Creator
    Matt Sunshine
  • Years Active
    2022 - 2025
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © 2025 Improving Sales Performance
  • Show Website
    Improving Sales Performance

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