IMRG Takes On...

IMRG
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IMRG Takes On… is a topical eCommerce podcast that uses big cultural moments to playfully explore how the UK shops online. Each episode starts with something people are already talking about, from the World Cup and Eurovision to Glastonbury, heatwaves and Black Friday, then uses IMRG data, retailer insight and community opinion to unpack what it means for traffic, conversion, categories, customer behaviour and commercial strategy.  Hosts Andy Mulcahy | Strategy and Insight Director | IMRG Tom Jacobs | Head of Operations | IMRG Producers Alyssia Smith & Ellie-Rose Davies

Episodes

  1. Sep 10

    IMRG Takes On... Tech and AI

    Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.   For our sixth episode, we’ve taken on AI with help from the retailers using it. Recorded at our recent Tech & AI event, Andy speaks to retailers about treating AI as an extra member of the team, using it to speed up repetitive tasks, take meeting notes and improve visibility in AI search. Then the conversation quickly moves beyond the everyday. Is AI a supreme intelligence or a glorified search engine with the mind of a six-year-old? Should we give it a name and remember to say please? And could it eventually replace humans – or Andy – become our therapist, produce the next generation of music stars or even rent people to complete its tasks?   Meet the digital teammate: how retailers are already using AI at work Naming your AI, saying please and treating it like part of the team Supreme intelligence or a six-year-old? Retailers reveal how smart AI really is AI search and how retailers can make sure their brand becomes the answer The ‘AI could never’ trend and the things that will always require a human Could AI replace humans – and, more importantly, could it replace Andy? Uploading your consciousness and the possibility of living forever through AI AI-generated superstars and whether music needs a human story behind it AI therapy versus the importance of genuine human connection Rent a Human: have we reached the point where AI is delegating jobs to us?   Featuring guest retailers: Sarah Shakery, Ecommerce Director at Drakes Mat Brown, Head of Ecommerce at Universal Works Guy Meisl, Operations Director at Radley Robert Kulawik, COO at Stroodles Vladimir Pomitun, Ecommerce Director at Futon Company Madison Macinnis, Brand & Digital Marketing Manager at TONI&GUY Global India McCullough, Senior Ecommerce Executive at TONI&GUY World   We’ve explored the past and predicted the future of eCommerce. Now it’s time to take on the technology already changing it. Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... Tech and AI

  2. Aug 7

    IMRG Takes On... The Future of eCommerce

    Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.   For our fifth episode, we’ve taken on the future of eCommerce. Andy and Tom explore how AI, autonomous vehicles, hyper-personalisation and 3D printing could transform retail, while asking some bigger questions about what the future might hold. From a world without queues and Christmas shopping to teleportation, time travel, holograms and aliens, they separate the genuinely possible from the “proper futuristic stuff”...and, naturally, decide who would be more likely to survive the end of the world.    Could AI take over retail and what is the impact on subscription models? Goodbye queues and Christmas shopping: how Andy would use AI to make life easier  Autonomous vehicles: Will next day delivery be standard within 10 years? Looking back to the future: what could smart glasses offer that phones can’t?  Examples of all-purpose technology to stop thieves in shops  Films that predicted the future, and which sci-fi ideas could still become reality?  Can hyper-personalisation bring an end to mass selling and endless discounting?  The end of the world: Who would survive, Andy or Tom? Uses of light sabers, teleportation, time travel, holograms, dimensions, and aliens   Last episode we explored the past, but now time to take a step back to the future.   Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... The Future of eCommerce

  3. Jul 23

    IMRG Takes On... The History of eCommerce

    Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.   For our fourth episode, we've taken on the history of ecommerce. Andy and Tom pit historical figures against one another to decide who would thrive in modern eCommerce roles (could Queen Elizabeth I optimise a search bar?), revisit the moments in history that could have benefitted from online shopping, and look back at the milestones that transformed retail into what it is today.   The very first eCommerce transaction: when was it and what was bought? Why eCommerce took off in the UK and gave us an early advantage Battle of historical figures: Who would Andy and Tom hire for modern eCommerce roles? How broadband, Wi-Fi and smartphones supercharged eCommerce How Facebook kickstarted the world of social media advertising Did Covid-19 permanently transform eCommerce, or has its impact faded? History's what-ifs: Stonehenge to famous battles - the moments that needed ecom Tom asks a very important question: Andy, "do you wear a wig?" The ideas that never took off: Voice commerce, same-day delivery and the metaverse    Hot off the press: this has officially become Tom's favourite episode so far. We suspect his inner history nerd had something to do with it. We hope you enjoy it just as much.  Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... The History of eCommerce

  4. Jul 9

    IMRG Takes On... Festival Season

    Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce, all with a healthy dose of humour. For our third episode, we're taking on festival season and what it means for British culture and eCommerce. Andy and Tom explore changing festival crowds, the rise of the "grey pound", and the retail opportunities behind summer spending. Then comes Einstein comparisons, rubber dinghy races and some of the world's strangest festivals.   In this episode: The festival products retailers should be pushing to drive sales Has Glastonbury changed? And who headlined for Andy’s first festival? Are the older and wealthier generations ruining festivals? Meet the "grey pound"  How retailers can cater to every demographic; the grey, purple and black pounds  Tom and Andy create the perfect demographic to get Britain back on its feet Why festival season and Summer sales are the perfect retail pairing  What Andy wears at festivals and how it compares to Einstein The weird and wonderful festivals around the world that fit Andy perfectly Tom's own festival tradition: a legendary Hampshire rubber dinghy race   No wristband required! Listen on your favourite streaming platform now. Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... Festival Season

  5. Jun 25

    IMRG Takes On... The British Weather

    For our second episode we have taken on what is arguably the most influential trading factor of eCommerce… The Great British Weather. Our IMRG dynamic duo, Andy Mulcahy and Tom Jacobs, are back to discuss the weather’s influence on online sales, alongside anecdotal stories about how the weather ruined their lives.    In this episode: How the weather brought on Andy's fear of heights - and yet he skydived Is the weather the only thing that genuinely impacts eCommerce? Tom’s experience of turbulence and being abandoned on a plane How weather has become the get out of jail card in retail, and perhaps fairly so Why we should play to our strengths and make our flag a carrot Do heatwaves have any direct impact on eCommerce? Hot or Cold: a game to test Andy’s (and your) weather knowledge Why retailers should hope for ever-changing weather Andy’s weekend spent in a hazmat suit - “We meshed together!” Bournemouth VS abroad, why people are still going on holiday If you like eCommerce insight, but would also like a laugh, then we’re confident you will enjoy this episode. Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... The British Weather

  6. Jun 11

    IMRG Takes On... The FIFA World Cup

    Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. For our first episode, we're taking on the FIFA World Cup. As the tournament gets underway, we explore what it could mean for retailers, from shifts in demand and conversion rates to marketing strategies and consumer behaviour. In this episode: The products and categories most likely to benefit from the World Cup What previous tournaments can tell us about retail performance this year Whether Andy cries during football matches  A retailer question on the best time to send marketing emails during the tournament An unexpected discussion about the Pepto-Bismol advert How brands can tap into the World Cup conversation without official sponsorship A Michael Jackson singalong you definitely weren't expecting What to do if you'd rather avoid the football altogether Whether you're a football fanatic, a reluctant viewer, or simply interested in the impact of major events on retail, this episode has something for you. Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... The FIFA World Cup
  • 6 Episodes

About

IMRG Takes On… is a topical eCommerce podcast that uses big cultural moments to playfully explore how the UK shops online. Each episode starts with something people are already talking about, from the World Cup and Eurovision to Glastonbury, heatwaves and Black Friday, then uses IMRG data, retailer insight and community opinion to unpack what it means for traffic, conversion, categories, customer behaviour and commercial strategy.  Hosts Andy Mulcahy | Strategy and Insight Director | IMRG Tom Jacobs | Head of Operations | IMRG Producers Alyssia Smith & Ellie-Rose Davies

Information

  • Creator
    IMRG
  • Years Active
    2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    IMRG Takes On...