IMRG Takes On...

IMRG

IMRG Takes On… is a topical eCommerce podcast that uses big cultural moments to playfully explore how the UK shops online. Each episode starts with something people are already talking about, from the World Cup and Eurovision to Glastonbury, heatwaves and Black Friday, then uses IMRG data, retailer insight and community opinion to unpack what it means for traffic, conversion, categories, customer behaviour and commercial strategy.  Hosts Andy Mulcahy | Strategy and Insight Director | IMRG Tom Jacobs | Head of Operations | IMRG Producers Alyssia Smith & Ellie-Rose Davies

Episodes

  1. 4d ago

    IMRG Takes On... The History of eCommerce

    Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.   For our fourth episode, we've taken on the history of ecommerce. Andy and Tom pit historical figures against one another to decide who would thrive in modern eCommerce roles (could Queen Elizabeth I optimise a search bar?), revisit the moments in history that could have benefitted from online shopping, and look back at the milestones that transformed retail into what it is today.   The very first eCommerce transaction: when was it and what was bought? Why eCommerce took off in the UK and gave us an early advantage Battle of historical figures: Who would Andy and Tom hire for modern eCommerce roles? How broadband, Wi-Fi and smartphones supercharged eCommerce How Facebook kickstarted the world of social media advertising Did Covid-19 permanently transform eCommerce, or has its impact faded? History's what-ifs: Stonehenge to famous battles - the moments that needed ecom Tom asks a very important question: Andy, "do you wear a wig?" The ideas that never took off: Voice commerce, same-day delivery and the metaverse    Hot off the press: this has officially become Tom's favourite episode so far. We suspect his inner history nerd had something to do with it. We hope you enjoy it just as much.  Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... The History of eCommerce

  2. Jul 9

    IMRG Takes On... Festival Season

    Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce, all with a healthy dose of humour. For our third episode, we're taking on festival season and what it means for British culture and eCommerce. Andy and Tom explore changing festival crowds, the rise of the "grey pound", and the retail opportunities behind summer spending. Then comes Einstein comparisons, rubber dinghy races and some of the world's strangest festivals.   In this episode: The festival products retailers should be pushing to drive sales Has Glastonbury changed? And who headlined for Andy’s first festival? Are the older and wealthier generations ruining festivals? Meet the "grey pound"  How retailers can cater to every demographic; the grey, purple and black pounds  Tom and Andy create the perfect demographic to get Britain back on its feet Why festival season and Summer sales are the perfect retail pairing  What Andy wears at festivals and how it compares to Einstein The weird and wonderful festivals around the world that fit Andy perfectly Tom's own festival tradition: a legendary Hampshire rubber dinghy race   No wristband required! Listen on your favourite streaming platform now. Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... Festival Season

  3. Jun 25

    IMRG Takes On... The British Weather

    For our second episode we have taken on what is arguably the most influential trading factor of eCommerce… The Great British Weather. Our IMRG dynamic duo, Andy Mulcahy and Tom Jacobs, are back to discuss the weather’s influence on online sales, alongside anecdotal stories about how the weather ruined their lives.    In this episode: How the weather brought on Andy's fear of heights - and yet he skydived Is the weather the only thing that genuinely impacts eCommerce? Tom’s experience of turbulence and being abandoned on a plane How weather has become the get out of jail card in retail, and perhaps fairly so Why we should play to our strengths and make our flag a carrot Do heatwaves have any direct impact on eCommerce? Hot or Cold: a game to test Andy’s (and your) weather knowledge Why retailers should hope for ever-changing weather Andy’s weekend spent in a hazmat suit - “We meshed together!” Bournemouth VS abroad, why people are still going on holiday If you like eCommerce insight, but would also like a laugh, then we’re confident you will enjoy this episode. Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... The British Weather

  4. Jun 11

    IMRG Takes On... The FIFA World Cup

    Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. For our first episode, we're taking on the FIFA World Cup. As the tournament gets underway, we explore what it could mean for retailers, from shifts in demand and conversion rates to marketing strategies and consumer behaviour. In this episode: The products and categories most likely to benefit from the World Cup What previous tournaments can tell us about retail performance this year Whether Andy cries during football matches  A retailer question on the best time to send marketing emails during the tournament An unexpected discussion about the Pepto-Bismol advert How brands can tap into the World Cup conversation without official sponsorship A Michael Jackson singalong you definitely weren't expecting What to do if you'd rather avoid the football altogether Whether you're a football fanatic, a reluctant viewer, or simply interested in the impact of major events on retail, this episode has something for you. Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    IMRG Takes On... The FIFA World Cup
  • 4 Episodes

About

IMRG Takes On… is a topical eCommerce podcast that uses big cultural moments to playfully explore how the UK shops online. Each episode starts with something people are already talking about, from the World Cup and Eurovision to Glastonbury, heatwaves and Black Friday, then uses IMRG data, retailer insight and community opinion to unpack what it means for traffic, conversion, categories, customer behaviour and commercial strategy.  Hosts Andy Mulcahy | Strategy and Insight Director | IMRG Tom Jacobs | Head of Operations | IMRG Producers Alyssia Smith & Ellie-Rose Davies

Information

  • Creator
    IMRG
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    IMRG Takes On...