IMRG Takes On...

IMRG

IMRG Takes On… is a topical eCommerce podcast that uses big cultural moments to playfully explore how the UK shops online. Each episode starts with something people are already talking about, from the World Cup and Eurovision to Glastonbury, heatwaves and Black Friday, then uses IMRG data, retailer insight and community opinion to unpack what it means for traffic, conversion, categories, customer behaviour and commercial strategy.  Hosts Andy Mulcahy | Strategy and Insight Director | IMRG Tom Jacobs | Head of Operations | IMRG Producers Alyssia Smith & Ellie-Rose Davies

Episodes

  1. IMRG Takes On... The FIFA World Cup

    1d ago

    IMRG Takes On... The FIFA World Cup

    Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. For our first episode, we're taking on the FIFA World Cup. As the tournament gets underway, we explore what it could mean for retailers, from shifts in demand and conversion rates to marketing strategies and consumer behaviour. In this episode: The products and categories most likely to benefit from the World Cup What previous tournaments can tell us about retail performance this year Whether Andy cries during football matches  A retailer question on the best time to send marketing emails during the tournament An unexpected discussion about the Pepto-Bismol advert How brands can tap into the World Cup conversation without official sponsorship A Michael Jackson singalong you definitely weren't expecting What to do if you'd rather avoid the football altogether Whether you're a football fanatic, a reluctant viewer, or simply interested in the impact of major events on retail, this episode has something for you. Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.

    28 min
  • 1 Episode

About

IMRG Takes On… is a topical eCommerce podcast that uses big cultural moments to playfully explore how the UK shops online. Each episode starts with something people are already talking about, from the World Cup and Eurovision to Glastonbury, heatwaves and Black Friday, then uses IMRG data, retailer insight and community opinion to unpack what it means for traffic, conversion, categories, customer behaviour and commercial strategy.  Hosts Andy Mulcahy | Strategy and Insight Director | IMRG Tom Jacobs | Head of Operations | IMRG Producers Alyssia Smith & Ellie-Rose Davies

Information

  • Creator
    IMRG
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    IMRG Takes On...