In Alignment

Annie Ripp & Marissa Vivori
  • 5.0 (8)
  • HEALTH & FITNESS
  • UPDATED WEEKLY

Welcome to In Alignment with Annie & Marissa. Our journey to feeling better in our bodies and our lives led us through wellness trends and healing practices, and through some of life’s harder moments. Navigating breakups, chronic health issues, body image, career transitions, finding purpose and starting over throughout our 20’s and 30’s. What we realized along the way is that the root of feeling stuck in our bodies, minds and lives is often a product of being out of alignment with who we truly are. When we come home to ourselves, the world around us starts to fall into place. Because the most important relationship we have is with ourselves. In Alignment is a space for honest conversations where we give you the tools to listen inward and design the life of your dreams. We’re so glad you’re here. shiftintoalignment.substack.com

  1. 1D AGO

    How to Expand Your Circle, Find Your People, and Build Authentic Female Friendships with Marika Frumes, Founder of Mysha

    In this episode, Annie and Marissa sit down with Marika Frumes, founder of Mysha, a women’s community that matches you with a curated pod of like-valued moms based on your due date, city, and preferences. Mysha makes postpartum support proactive and structured, so it’s easy to build your village. Designed for pregnancy and early motherhood, Mysha creates intentional small-group connection during one of the most vulnerable identity shifts in a woman’s life. Marika shares the cultural gap she saw in modern motherhood. Women have never been more accomplished, yet many navigate pregnancy and postpartum feeling isolated and unsupported. We explore: • When to seek community and why earlier is better• The identity shift and grief that can come with motherhood• Why traditional mom groups often fall short• The pressures high-achieving and urban mothers face• How social media both connects and divides• Practical ways to build deeper, more meaningful friendships If you’ve ever felt alone in a life transition or unsure how to find your people, this conversation will give you tangible tips on how to intentionally build your community. Get full access to Shift Into Alignment at shiftintoalignment.substack.com/subscribe

    56 min

  2. APR 7

    She Left Private Equity to Rethink Everything We Know About Yogurt and Gut Health with Kiki Couchman, Co-Founder of Sour Milk

    Most people who leave high-finance careers to start a food company have a moment — one experience, one realization, one thing they couldn’t unsee — that made going back feel impossible. For Kiki Couchman, that moment was gut health. Not as a trend. As a personal obsession that turned into a product gap she couldn’t stop thinking about. In this episode of In Alignment, Kiki shares the full story of how she went from private equity to co-founding Sour Milk — a next-generation probiotic yogurt brand built on real fermentation, radical transparency, and a community of people who actually care what goes into their food. This is not a tidy founder story. It is honest about the uncertainty, the bootstrapping, the decisions made in the gray area, and what it actually takes to build something people trust in a market full of products that overpromise and underdeliver. What we cover in this episode: Kiki’s journey from private equity to food startup — what she saw in the market, what was missing, and why she bet on it The science behind Sour Milk and what most people still get wrong about probiotics What it actually takes to build a brand in the CPG space — sourcing, manufacturing, quality control, and why product integrity has to come before fundraising How Kiki and her co-founder have built a loyal community through radical transparency — building in public, stories, AMAs, and showing the real process not just the highlight reel Decision-making in uncertainty — how to build confidence by starting to act in the gray area instead of waiting for certainty that never comes Why authenticity is not a branding strategy, it is a survival strategy — especially for early-stage founders who don’t have a marketing budget A few things that stuck with us: “Every year helps build on the momentum.” — on why staying in the game longer than feels comfortable is often the entire strategy. “Your gut produces natural GLP-1s.” — one of the most fascinating moments in the episode and a reminder that the body already knows what to do when you give it the right inputs. If this episode resonated: Follow Kiki and the Sourmilk journey And if you want to try Sour Milk — find them at [sourmlk.com] (add correct link). Get full access to Shift Into Alignment at shiftintoalignment.substack.com/subscribe

    54 min

  3. MAR 31

    A New Perspective on Strength Training for Women with Cortney Bigelow and Esther Sedgwick, Founders of The Carry

    What if the most important health tool for women as they age isn’t cardio, supplements, or dieting but strength training? In this episode of In Alignment, Annie and Marissa sit down with Cortney Bigelow and Esther Sedgwick, founders of The Carry, a company rethinking how women train, move, and age. After experiencing their own shifts in energy, health, and hormones, Cortney and Esther realized most strength equipment and fitness culture wasn’t designed with women in mind. Their solution was The Carry, a weighted vest created specifically for women to support strength, metabolic health, and longevity. In this conversation, we explore why muscle is one of the most important predictors of long-term health, how strength training supports women through hormonal changes, and why community and movement are key to aging powerfully. If you want to support your metabolism, build strength, and feel more powerful in your body as you get older, this episode is for you. Resources * The Carry Website * Esther Sedgwick * Cortney Bigelow Get full access to Shift Into Alignment at shiftintoalignment.substack.com/subscribe

    56 min

  4. MAR 24

    How to Design a Morning Routine That Actually Works for You

    Morning routines are often portrayed as the ultimate productivity hack. Wake up at 5am, meditate, journal, work out, cold plunge. But what if the most powerful morning routine isn’t a rigid formula at all? In this solo episode of In Alignment, Annie and Marissa break down how to design a morning routine that actually feels good for you. Instead of forcing a routine that just looks good on paper, Annie and Marissa explore how to create mornings that support the season of life you’re in. From grounding practices to movement and creative inspiration, this conversation focuses on building routines that feel energizing, flexible, and aligned with your real needs. They also share what their own mornings look like right now, the non-negotiables that help them feel grounded, and why letting go of perfection is often the key to creating a routine you’ll actually stick with. If you’ve ever felt overwhelmed trying to create the “perfect” morning routine, this episode will help you rethink what a supportive start to the day really looks like and how powerful it can be in shaping the rest of your day. Get full access to Shift Into Alignment at shiftintoalignment.substack.com/subscribe

    45 min

  5. MAR 17

    Anxious, Avoidant, or Secure? How to Break Patterns and Become Secure in Your Relationships

    In this episode of In Alignment, we’re breaking down attachment styles and how they quietly shape your relationships, your reactions, and your sense of safety in love. If you’ve ever: * Spiraled over a shift in tone * Felt “too much” for wanting reassurance * Pulled away when things got close * Confused intensity with connection * Felt calm and wondered why it suddenly feels boring This episode is for you. We explore: * The difference between anxious, avoidant, and secure attachment * Why your nervous system reacts * How childhood dynamics shape adult love * Why triggers are invitations, not proof something is wrong * How to move toward secure attachment without abandoning yourself Attachment is not a personality flaw. It is a survival strategy you developed in response to past experiences. You are not your attachment style, and being anxious or avoidant is not permanent. The goal is not to shame your patterns. It is to understand them. When you slow down enough to look, they offer powerful insight into what your nervous system learned about love, safety, and connection. Because when you understand your attachment style, you stop personalizing every shift in energy. You start responding instead of reacting. And you build relationships that feel steady instead of chaotic. Secure love is not about finding the perfect person.It is about creating safety inside your own nervous system. Listen now on In Alignment wherever you get your podcasts ⭐️🎧 Get full access to Shift Into Alignment at shiftintoalignment.substack.com/subscribe

    42 min

  6. MAR 10

    The Truth About Vaginal Health with Lindsay Wynn, Founder of Momotaro Apotheca

    In this episode of In Alignment, Annie Ripp sits down with Lindsay Wynn, founder of Momotaro Apotheca, to rethink everything we’ve been taught about vaginal health. After struggling with chronic yeast infections, BV, and UTIs, Lindsay realized conventional feminine care products were masking symptoms instead of solving the problem. This conversation explores the root causes behind recurring infections, from stress and diet to lifestyle and microbiome disruption, and why clean, non-toxic care matters. They discuss: • Why vaginal health issues are rarely random• The difference between symptom relief and root-cause healing• How conventional products can disrupt your balance• The role of stress, nutrition, and mental health• How to advocate for yourself in healthcare This episode is about agency, nuance, and learning to listen to your body instead of overriding it. Your body is not broken. It’s always communicating. Get full access to Shift Into Alignment at shiftintoalignment.substack.com/subscribe

    1h 3m

  7. MAR 3

    What to Do When Your Life Looks Right but Feels Wrong

    In this episode of In Alignment, founders Annie Ripp and Marissa Vivori share the real story behind their career pivots, entrepreneurial leap, and the healing that had to happen before Shift could be built. This conversation is for the woman who has the job that looks good on paper but feels misaligned inside. The woman who feels the quiet nudge toward something more but keeps overriding it with logic, fear, or comfort. Annie and Marissa explore: * Moving from traditional, high-achieving career paths into entrepreneurship * Leaving comfortable, prestigious roles to follow something uncertain * The role of intuition in major life decisions * How healing past wounds impacts your career path * Why happiness, not status, should guide your choices * The power of community in personal growth * Listening to your body when it whispers before it screams * Signs from the universe and learning how to recognize them * Embracing uncertainty instead of waiting for guarantees Marissa shares how unexpected events and serendipity shaped her path from tech to building in women’s health. Annie reflects on the internal unraveling that preceded her own pivot and how healing and self-discovery became the foundation for entrepreneurship. This episode reframes entrepreneurship not as hustle culture, but as a healing journey. Not as a ladder to climb, but as alignment to return to. Because sometimes the biggest risk isn’t leaving.It’s staying where you’ve outgrown yourself. Get full access to Shift Into Alignment at shiftintoalignment.substack.com/subscribe

    1h 11m
  8. Trusting Yourself Through Change with Brittany Felton

    FEB 24

    Trusting Yourself Through Change with Brittany Felton

    Alignment is not something you arrive at. It is something you learn how to listen for. In this episode, Brittany Felton joins us for a refreshingly honest conversation about intuition, energy, and what it actually looks like to trust yourself through change. Rather than chasing certainty or control, Brittany reframes alignment as an ongoing relationship with yourself, one that deepens as you learn to slow down, tune in, and respond instead of force. We explore how Human Design can act as a mirror, not a rulebook, helping you understand how your energy moves, how you make decisions, and why certain paths feel heavy while others feel expansive. Brittany shares how releasing the need to have it all figured out created more joy, ease, and self-trust in her life. This conversation is for anyone who feels like they are in between versions of themselves. If you are navigating change, questioning old identities, or trying to rebuild trust with your intuition, this episode offers permission to soften, laugh more, and meet yourself exactly where you are. Alignment does not come from fixing yourself.It comes from listening to yourself. ✨ Human Design as a tool for self-understanding✨ Intuition over control✨ Energy, humor, and self-love as anchors✨ Finding presence in the middle of change Get full access to Shift Into Alignment at shiftintoalignment.substack.com/subscribe

    1h 8m
See All (27)

Ratings & Reviews

5
out of 5
8 Ratings

About

Welcome to In Alignment with Annie & Marissa. Our journey to feeling better in our bodies and our lives led us through wellness trends and healing practices, and through some of life’s harder moments. Navigating breakups, chronic health issues, body image, career transitions, finding purpose and starting over throughout our 20’s and 30’s. What we realized along the way is that the root of feeling stuck in our bodies, minds and lives is often a product of being out of alignment with who we truly are. When we come home to ourselves, the world around us starts to fall into place. Because the most important relationship we have is with ourselves. In Alignment is a space for honest conversations where we give you the tools to listen inward and design the life of your dreams. We’re so glad you’re here. shiftintoalignment.substack.com

Information

  • Creator
    Annie Ripp & Marissa Vivori
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © Shift Into Alignment
  • Show Website
    In Alignment

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