In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan from AdSkill

In this episode Apptica Talks about the strategies for in-app advertising with Roman Arustamyan, Head of Media Buying at AdSkill.

AdSkill is a global service for launching and optimizing ad campaigns. They empower businesses with robust ad account support, cutting-edge media buying strategies, and the latest industry knowledge. Choose AdSkill, and embrace a world of unmatched advertising success.

We have discussed driving targeted in-app traffic by identifying audiences, optimizing creatives and budgets, using retargeting, tracking key metrics, and preventing mobile app fraud through strategies against click flooding, install hijacking, and data fraud.

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