In-Ear Insights from Trust Insights

Trust Insights
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We help marketers get better results from their marketing data.

  1. 5月21日

    In-Ear Insights: Navigating Terrible Leadership and the AI Career Threat

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss troubling new trends in leadership and how you can navigate an increasingly demanding work environment. You’ll learn to identify the difference between tough business decisions and disrespectful management tactics. You’ll discover practical strategies to document issues and set healthy boundaries with [...]Read More... from In-Ear Insights: Navigating Terrible Leadership and the AI Career Threat

  2. 5月14日

    In-Ear Insights: No Code AI Solutions Doesn’t Mean No Work

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial difference between ‘no code AI solutions’ and ‘no work’ when using AI tools. You’ll grasp why seeking easy no-code solutions often leads to mediocre AI outcomes. You’ll learn the vital role critical thinking plays in getting powerful results from [...]Read More... from In-Ear Insights: No Code AI Solutions Doesn’t Mean No Work

  3. 5月7日

    In-Ear Insights: Codependency on Generative AI & ChatGPT

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss codependency on generative AI and the growing risks of over-relying on generative AI tools like ChatGPT. You’ll discover the hidden dangers when asking AI for advice, especially concerning health, finance, or legal matters. You’ll learn why AI’s helpful answers aren’t always [...]Read More... from In-Ear Insights: Codependency on Generative AI & ChatGPT

  4. 4月30日

    In-Ear Insights: Generative AI Transformation vs. Optimization

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance [...]Read More... from In-Ear Insights: Generative AI Transformation vs. Optimization

  5. 4月23日

    In-Ear Insights: The Problem with Buyer Personas

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and [...]Read More... from In-Ear Insights: The Problem with Buyer Personas

  6. 4月16日

    In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous [...]Read More... from In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?

  7. 4月9日

    In-Ear Insights: What is Retrieval Augmented Generation (RAG)?

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Retrieval Augmented Generation (RAG). You’ll learn what RAG is and how it can significantly improve the accuracy and relevance of AI responses by using your own data. You’ll understand the crucial differences between RAG and typical search engines or generative AI [...]Read More... from In-Ear Insights: What is Retrieval Augmented Generation (RAG)?

  8. 4月2日

    In-Ear Insights: Ethics of AI Digital Clones and Digital Twins

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the ethics of AI and ethical dilemmas surrounding digital twins and AI clones. You’ll discover the crucial ethical questions surrounding digital twins and AI clones in today’s rapidly evolving digital world. You’ll learn why getting consent is not just good manners [...]Read More... from In-Ear Insights: Ethics of AI Digital Clones and Digital Twins

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We help marketers get better results from their marketing data.

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