In Focus

Gina Paulson
  • 5.0(4개의 평가)
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  • 매주 업데이트

Wedding Photography Podcast. In Focus is a podcast dedicated to helping photographers shine their light and focus on what truly matters in building and running a successful photography business. Hosted by Gina Paulson, a seasoned photographer with a passion for guiding others, this podcast dives into every aspect of the craft—from mastering the art of shooting and refining your skills behind the lens to navigating pricing strategies, marketing tactics, and the day-to-day challenges of entrepreneurship. Whether you're a budding photographer or a seasoned professional, In Focus offers practical tips, industry insights, and inspiration to help you grow your business and create a lasting impact with your work.

  1. 22. Beyond the Gram Marketing Right Now

    3월 4일

    22. Beyond the Gram Marketing Right Now

    Beyond the Gram: How Couples Are Actually Finding (and Booking) Their Wedding Photographers in 2026 ---- If your inquiries feel slower… If couples are taking longer to decide… If you’re getting “this was such a great call!” and then silence… This episode is for you. In today’s conversation, we’re breaking down what’s actually happening in the wedding industry right now — and why booking patterns in 2026 look very different than they did just a few years ago. We’re diving into: The real data on how couples are finding wedding photographers (Google, Instagram, referrals — and what that actually means)Why conversion rates feel lower across the industryHow we moved from vendor scarcity to vendor abundance — and why differentiation matters more than everThe psychology behind slower decision-making and increased “ghosting”What you can implement this week to tighten your funnel and book more confidently This isn’t about posting more on Instagram. It’s about building a smarter marketing stack. You’ll walk away with practical action steps — from SEO tweaks and venue blogging strategy to follow-up systems and positioning shifts — so you can stop guessing and start converting. If you’re booking 2026 or 2027 weddings and want a strategy that reflects the market we’re actually in… press play. SOURCES | The Knot Worldwide , SARADOESSEO , MORE

    30분
  2. 21. Adaptability in Your Business with Jaimie Ridgewood

    2월 5일

    21. Adaptability in Your Business with Jaimie Ridgewood

    This episode is all about why adaptability is the key to longevity in the creative industry. We’ll dive into how the wedding industry has changed, why so many photographers are struggling or burning out, and how adaptability—real, thoughtful, strategic adaptability—is the skill that will help you stay in the game and grow even in slow or uncertain seasons. I have Jaimie Ridgewood on the podcast from Ridgewood Films. Super talented PNW Wedding Videographer. We’re going to break down what it actually looks like to be adaptable vs. stagnant in your business, how to pivot when things aren’t working, and how to build a financial safety net so you're not stuck reacting in panic mode. This convo is for the photographer who's feeling off, like what used to work isn’t landing anymore—and wants to reignite momentum. EPSIODE LINKS: Jaimie Ridgewood InstagramRidgewood Films Website

    1시간 9분
  3. 20. Live Pricing Guide Audit - Pricing Guides That Convert

    1월 20일

    20. Live Pricing Guide Audit - Pricing Guides That Convert

    In this episode, I’m breaking down a real-life pricing guide audit — and giving you a behind-the-scenes look at what works, what doesn't, and exactly how to elevate your pricing materials to book more of the clients you actually want. We’re covering: The difference between pricing guides vs custom proposals (and which one fits your brand)Common pricing guide mistakes that turn couples off (and what to do instead)How to structure your packages and price presentation to increase bookingsWhat your pricing guide should say about you — and why it’s not just about numbersHow to create emotional connection through design, copy, and flowA mini lesson on layout, design, colors, fonts, and visual flow (AKA make it look as good as it sells)Whether you’re DIYing your pricing guide or ready to overhaul what you’ve got, this episode will give you the roadmap to build a pricing experience that actually converts — without feeling salesy or overwhelming. 🎧 Grab your coffee, open your notes app, and let’s give your pricing guide the glow-up it deserves.

    29분
  4. 19. The 2026 Wedding Photographer Reset: What to Do Right Now

    1월 7일

    19. The 2026 Wedding Photographer Reset: What to Do Right Now

    The 2026 Wedding Photographer Reset: What to Do Right Now In this kickoff episode of Season 2, I’m walking you through a full mental, strategic, and energetic reset designed specifically for wedding photographers. Whether you’re feeling stuck in the winter slump or buzzing with New Year energy but unsure where to start, this one will get your mind, calendar, and energy back in alignment. We’ll talk about: Reflecting on what worked (and what didn’t) last year, and what that means for your business nowSimple, powerful ways to reset your calendar, marketing, systems, and mindsetThe energetic woo-but-make-it-strategic reset that clears out stuck energy and calls in better thingsVisualization + manifestation prompts to realign with the photographer you actually want to become this yearThis is your space to breathe, reframe, and remember that your business doesn’t have to feel chaotic. The small, intentional choices you make right now will shape your entire year. Take what you need. Let go of what you don’t. And let’s step into 2026 with clarity, confidence, and calm power. 🎧 Listen now, and then screenshot + tag me on Instagram @gina.paulson to share your biggest takeaway — or the word you’re claiming for 2026.

    24분
  5. 18. Wedding Hot Takes with Ali Bonomo

    2025. 09. 01.

    18. Wedding Hot Takes with Ali Bonomo

    In today’s spicy episode, I’m joined by the hilarious and candid Ali Bonomo — an Ohio-based wedding photographer. We’re diving headfirst into the hot takes, the icks, the controversial advice we’re tired of seeing online, and the hills we might just die on as photographers. We’re keeping it real, lighthearted, and a little bit petty (in the best way). But underneath it all? A reminder that your business is yours to build, and success doesn’t come from copying trends — it comes from showing up with intention. If you’re ready for an honest laugh and a little photographer therapy, this one’s for you. In this episode: Ali Bonomo: WEBSITE Ali Bonomo: INSTAGRAM FUZZY WHALE PAPER CO

    1시간 4분
  6. 17. Wedding Photography Pep Talk

    2025. 07. 18.

    17. Wedding Photography Pep Talk

    Headed to photograph a wedding today? Pop this in your ears on the drive and let this episode shift your energy into focus, gratitude, and excitement. This is your wedding day pep talk — the reminder of how incredibly important your job is, and how much your presence, creativity, and artistry matter to the couple you’re about to serve. Whether you're feeling a little nervous, a little tired, or just a little stuck in the routine — this conversation is here to recenter you and bring you back to the heart of what you do. We’ll talk about: Remembering your why (and how it felt to dream of doing this)What your couples are feeling today — and how to honor thatA look back at my own wedding and the photos I now treasure mostHow to manifest the energy, presence, and creativity you want to bring todayPractical reminders to elevate your client experience on the spot Let this be the grounding, energizing moment that helps you walk into this wedding like the absolute pro you are.

    20분
  7. 16. You Don't Have to Be a Luxury Photographer To Be Successful

    2025. 06. 24.

    16. You Don't Have to Be a Luxury Photographer To Be Successful

    The word “luxury” is everywhere in the wedding industry right now. And while high-end weddings can be beautiful, the idea that you have to be a luxury photographer to be successful? Total myth. In this episode, we’re breaking down the truth behind what it really means to be a successful wedding photographer — even if you’re not charging $10k per wedding. We’ll talk about the difference between luxury and premium markets, the rise of the “standard market” photographer who’s still making six figures, and why your pricing should be based on your life, not Instagram trends. We’ll also explore what actually makes a brand thrive — strong identity, clear communication, and a client experience that people can’t stop talking about. Whether you’re feeling pressure to “level up” or just wondering if you’re doing enough, this episode will leave you feeling grounded, empowered, and proud of exactly where you are.

    21분
  8. 15. Getting Published, Noticed, and Featured — with Alexis Sanabria of Washington Wedding Day

    2025. 06. 04.

    15. Getting Published, Noticed, and Featured — with Alexis Sanabria of Washington Wedding Day

    Ever wonder what it really takes to get your photography featured in a major wedding magazine? In this episode, I sit down with Alexis Sanabria, Publisher of Washington Wedding Day, to pull back the curtain on all things publication, press, and editorial strategy. Alexis shares exactly what makes a submission stand out, what photographers often get wrong, and how you can start creating work that gets noticed by editors and publishers alike. We talk upcoming wedding trends, editorial do’s and don’ts, the role of print advertising in today’s market, and how photographers can build lasting visibility by showing up with intention. Whether you’ve never been published or you’re ready to take your media presence to the next level, this episode is packed with insight and practical tips you can apply today. 🎯 Topics We Cover: What publications look for in submissionsHow to submit your work to get it seenTrends Alexis sees shaping 2025 weddingsPrint ads: worth it or not?How to increase your visibility beyond Instagram 📣 Ready to get your work featured? This conversation will give you the roadmap. Mentioned in this Episode: Alexis Sanabria Instagram Alexis Sanabria Website Washington Wedding Day Oregon Wedding Day California Wedding Day

    44분
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소개

Wedding Photography Podcast. In Focus is a podcast dedicated to helping photographers shine their light and focus on what truly matters in building and running a successful photography business. Hosted by Gina Paulson, a seasoned photographer with a passion for guiding others, this podcast dives into every aspect of the craft—from mastering the art of shooting and refining your skills behind the lens to navigating pricing strategies, marketing tactics, and the day-to-day challenges of entrepreneurship. Whether you're a budding photographer or a seasoned professional, In Focus offers practical tips, industry insights, and inspiration to help you grow your business and create a lasting impact with your work.

정보

  • 제작진
    Gina Paulson
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    23
  • 등급
    전체 연령 사용가
  • 저작권
    © All rights reserved.
  • 웹사이트 보기
    In Focus