In Her Direction

Brittany Doohan

In Her Direction is a podcast about creativity, career, girlhood, and making things. Hosted by video creative Brittany Doohan, it features candid conversations with people across creative industries, alongside personal stories about building a creative life and career.

Episodes

  1. Aug 20

    How Personal Truth & Obsessions Fuel Our Creative Work, Featuring Creative Director Laura Delarato

    In this episode of In Her Direction, host Brittany Doohan sits down with Laura Delarato — creative director, writer, multidisciplinary artist, and author of My Pleasure: An Intimate Guide to Loving Your Body and Having Great Sex. Laura's work has appeared in The Cut, Vox, Sugar & Water, Refinery29, and Hello Sunshine, and through her Substack "Softcore" she explores pleasure, body image, identity, and self-trust. Laura opens up about growing up in the Bronx with her Italian-American grandparents, her obsession with Wuthering Heights and how it shaped a branded content campaign, why RuPaul's Drag Race is "the smartest, stupidest show ever made," and the lessons on communication and trust she learned working at the iconic Pleasure Chest in the West Village. She also gets candid about a shelved four-part branded series on desire and intimacy shot in a Malibu mansion, and why she believes personal truth — especially from plus-size and feminine-coded perspectives — is what makes creative work actually resonate. If you're a creative, a writer, or just someone figuring out how to bring more of yourself into your work, this conversation is for you. About In Her Direction: In Her Direction is a podcast and YouTube series about creativity, career, girlhood, and making things. Hosted by video creative Brittany Doohan, it features candid conversations with people across creative industries, alongside personal stories about building a creative life and career. Connect with Laura Delarato:  Instagram: https://www.instagram.com/heylauraheyyySOFTCORE Substack: https://softcorenotes.substack.com/ Website: https://www.lauradelarato.com/ Thanks for listening! Want more?  Watch full In Her Direction episodes on YouTube & Spotify Follow @inherdirectionshow on Instagram for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

  2. Aug 4

    How to Build a Social Strategy That Connects & Bet on Yourself Creatively, Featuring Sarah Whittle

    For the In Her Direction Season 2 premiere, host Brittany Doohan is joined by Sarah Whittle (@rudeunicorns) — social strategist, founder of Unicorn Social, content creator, and one of the sharpest minds in social media. Sarah has built social strategies for brands like Crocs, Duolingo, and the OG YouTube comedy brand Smosh, created and piloted TV shows, and grown an audience of more than 400,000 followers across Instagram, TikTok, and YouTube. In this episode, we talk about: Why betting on yourself can change your careerSarah's framework for creating social content that genuinely resonatesHow the improv principle "Yes, and" can make you a better marketer and creative collaboratorBuilding a sustainable creative career in the ever-changing world of social mediaWhether you're a creator, marketer, social media manager, or just someone trying to make more meaningful work, this conversation is packed with practical advice and fresh perspective. If you enjoyed this episode, don't forget to like, subscribe, and leave a comment with your biggest takeaway ✨  About In Her Direction In Her Direction is a podcast and YouTube series about creativity, career, girlhood, and making things. Hosted by video creative Brittany Doohan, it features candid conversations with people across creative industries, alongside personal stories about building a creative life and career. Thanks for listening! Want more?  Watch full In Her Direction episodes on YouTube & Spotify Follow @inherdirectionshow on Instagram for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

  3. 12/03/2025

    Road to 39M Views: How Real Stories Go Viral on Social Media & Spark Conversation, Feat. Director of Social Sam Yehle

    Ever wonder how viral ideas are born? Or how a parenting brand turned breast milk ice cream into a national conversation and a singing farts video into 39 MILLION views?  In this episode of In Her Direction, host Brittany Doohan sits down with Sam Yehle, Head of Social and in-house content creator at Nara Organics (formerly at Frida), to unpack her creative process, cultural forecasting, and the moment the internet told her exactly what to make next. Sam breaks down: How the breast milk ice cream campaign started with a real consumer insight — and led to partnering with Josh Hart, a player for the New York KnicksWhy social listening is the most underrated creative toolHow she uses “culture radar” to predict what people will be talking aboutThe creative spark behind Frida’s viral 39M-view Snow White/Windi product videoWhy parents are using TikTok and Reels as their new search engineHer pivot from marketing generalist → viral video creator → Head of SocialHow to make product content actually interestingWhy real, messy, honest stories always win onlineWhether you're a social media manager, creative strategist, brand leader, or a parent who’s chronically online, this episode will change the way you think about short-form video and the future of parenting content. Thanks for listening! Want more?  Watch full In Her Direction episodes on YouTube & Spotify Follow @inherdirectionshow on Instagram for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

About

In Her Direction is a podcast about creativity, career, girlhood, and making things. Hosted by video creative Brittany Doohan, it features candid conversations with people across creative industries, alongside personal stories about building a creative life and career.