34 episodes

IN-PERSON tells the stories behind the world's most daring events and the people who make them happen. Featuring conversations with leaders in event marketing, experiential, and event management.

IN-PERSON Bizzabo

    • Marketing
    • 5.0, 19 Ratings

IN-PERSON tells the stories behind the world's most daring events and the people who make them happen. Featuring conversations with leaders in event marketing, experiential, and event management.

    Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry

    Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry

    Marco Giberti shares what event and marketing professionals can learn from COVID-19. Featuring tips on producing virtual events and embracing a hybrid event strategy.

    Marco has more than 25 years of intensive experience as Co-Founder and CEO in media, technology, and the events industry companies. In this capacity, he sits on Boards of Directors as well as on advisory boards and he assists co-founders and CEOs in consultative capacities to help drive business planning, growth, and strategy.

    • 44 min
    Sara Gorlick, Rakuten: ROI and Leading with Resiliency

    Sara Gorlick, Rakuten: ROI and Leading with Resiliency

    Sara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more.

    Sara Gorlick is the VP of Events at Rakuten where she leads the Americas event team in planning the company’s flagship event Optimism as well as 30+ other events around the world. Sara has worked in events since 2006. She’s been named Corporate Event Planner of the Year by BizBash and Corporate Planner of the Year by Event Solutions

    • 38 min
    Nani Shaffer, Demandbase: The Power of Events in ABM

    Nani Shaffer, Demandbase: The Power of Events in ABM

    Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to align event KPIs with goals, and why event teams should think like sales teams.

    Nani Shaffer brings a decade of B2B Marketing experience across Marketing Operations, Product Marketing and Demand Generation. Nani is responsible for the measurement and optimization of the Marketing organization and oversees the strategy and execution of integrated programs.

    • 38 min
    Heather Odendaal, WNORTH: From Grassroots to a Global Brand

    Heather Odendaal, WNORTH: From Grassroots to a Global Brand

    Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand.

    Heather is the CEO of WNORTH, an event series for women on a path to executive leadership. Heather is an accomplished entrepreneur and event producer. She has worked on Canada’s most influential events including the Whistler Film Festival, Crankworx Mountain Bike Festival, and the Vancouver 2010 Winter Olympics

    • 34 min
    Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning

    Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning

    Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares her thoughts on building an events team, work-life balance, wine, and more.

    Gianna is an award-winning Executive Event Producer and author of The Art of Event Planning with over 15 years of experience in the marketing and hospitality industry. Gianna is currently the Global Director, Head of Events for the SoftBank Vision Fund, and previously ran events for Google’s Events and Experience team for 9+ years.

    • 37 min
    Erin Flannery, Lattice: Kickstarting an Event Program

    Erin Flannery, Lattice: Kickstarting an Event Program

    Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing strategy, and much more.

    As the first Events hire at Lattice, Erin built the events program from the ground up creating a full-scale program that includes sponsorships, dinners, workshops and Lattice’s inaugural conference—Resources for Humans Live.

    • 38 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

lama lo events ,

Insightful and gets into the depth of event world

This is where I go to learn more about hosted events and how the tech and experiences around them are done well. Good stuff.

Flynn934 ,

Valuable insights for everyone, not just event planners!

You may see the title of this podcast and think “well that’s pretty niche, I’m not a corporate event planner so this isn’t for me” and while it is targeted towards the audience, events are so dynamic that really anyone in a corporate environment can benefit from a listen.

The creativity and problem solving required to be an event planner really shines through in this podcast and Brandon is a great facilitator/moderator/interviewer.

Highly recommend!!

Blo1995 ,

5 stars

Insightful

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