In the demo Adam Pierno and Farrah Bostic

Seen any good headlines about Millennials lately? Do they seem a tiny bit slanted? Why does the entire world believe every Millennial eats avocado toast for every meal? In this episode we look at some of the wildest headlines and examine what may be behind the editorial angle and the reasons why? This leads us to think about the current trajectory of the story and how it's changed over time.
In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.
Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com
Show outline (which is generated by another robot; Otter.ai).
0:00  In the Demo: The stories that get told about groups
2:19  Why can’t we agree on the years of when a generation begins and ends? Why does it change over five years?
7:41  How do you define generations?
10:44 What New York Post wants you to think of millennials
16:42 What are some of the most memorable headlines from millennials?
19:27 Millennials can finally afford homeownership is good news for the economy
25:34 The myth of the Millennial and how it has changed
28:56 Millennials have been waiting longer to start families than boomers
35:10 The knock-on effects of women getting involved in politics
38:15 Millennials in the workforce and money
Full transcript on inthedemopodcast.com

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In the beginning, there was the word. And the word was trust. Initial reports told us that Millennials were trusting in government institutions and authority. Over time, we have seen that shift as Millennials (and um, the rest of us) were witness to the failures of the banking industry, the federal and local government and other institutions over time. In this episode, Farrah and Adam find some data from the early days that served as the basis for some of these conclusions on trust, but look at them in comparison to other generations surveyed at that same young age to see if the data holds up.
In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.
Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com
Show outline (which is generated by another robot; Otter.ai)
0:00 Where do these crazy ideas about millennials come from?
3:38 Each cultural observation of each generation is a reaction to the generation before it
8:34 What is the current size of the millennial audience?
12:58 Looking at the crystal ball in 2000 and 2001
18:03 The relationship between the relationship with their parents and the idea of being overachievers
23:08 Millennials are more trusting and invested in government
29:11 Pew’s longitudinal data on trust in government
34:10 The impact of the 2012 election on millennials and how it’s different from previous elections

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In Episode 3, Farrah and Adam look at the misguided reporting on data that positioned Millennials as over-indexing on trust of government and leaders. In this follow-up conversation, they examine the split in the story, in which the media begins to look less certain that Millennials are the saviors of America's future. The bifurcation of the original, straightforward story leads to the unraveling of the powerful myth spun in the early 2000's. The narrative mirrors the shift from the optimistic end of history rhetoric to Great Recession nihilism, with one generation treated as the fulcrum.
In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.
Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com
Show outline (which is generated by another robot; Otter.ai)
0:02 Introductions
1:52 Where did the story shift from optimistic to pessimistic?
6:20 Millennials are more trusting of government and large national institutions to do what’s right.
10:43 The myth that millennials are the next generation of the greatest generation.
16:50 The use of survey data as a means of predicting the future is not what it is.
22:09 Millennials are more confident in the government than ever before.
24:19 What’s the choice when you’re 18?
29:37 Harvard research suggests that an entire global generation has lost faith in democracy.
35:04 What’s the definition of clickbait?
39:44 What’s on your mind at the point in time?

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They've found it! Hours of research and hundreds of clicks on Google spam links have led to the beginning. Farrah has found what we believe is the source text. A pseudo ethnography by a economist and a cultural commentator published in 2000. The ur text is (appropriately) called Millennials Rising. Farrah and Adam discuss the book and its background and attempt to track the sources cited within for clues to an earlier text.
In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.
Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com
Show outline (which is generated by another robot; Otter.ai)
0:02 Introductions 
7:27 Sources and background from Millennials Rising
14:08 How did you go from being one of the directors of the Capitol Steps to co-author of these books about generations?
20:24 Influence on Steve Bannon
26:50 Baby on board
32:29 The dark cloud that hovers over the world.
35:30 Millennials are going to be great consumers, right?
42:09 Who are we talking about when we describe that lived reality?

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In the last episode, Farrah reveals the source text for the Millennial Myth was written by an economist and a cultural commentator based on light research they did in McLean, VA in the late 1990's. Farrah and Adam asked themselves, is McLean an appropriate stand in for the entire world? The entire U.S.? As it turns out, it might not be an appropriate representative sample for the state of Virginia. Farrah and Adam compare the U.S. census around the time of this book and since to shed light on possible challenges to the conclusions of the book, and the ongoing crumbling myth. Then, Adam is joined by historians of McLean, Merrily Pierce and Paul Kohlenberger who give a quick history and talk about the unique origins of city and surrounding area.
In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.
Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com
Show outline (which is generated by another robot; Otter.ai)
Introduction to the episode.
9:00 Education representation in the United States
12:39 Understanding the demographics of the area
18:36 Looking at voting records for Mclean
25:13 How did the civic league get its start?
30:30 Mclean as an affluent suburb
35:40 What does it take to buy a house in Mclean?
41:03 How did the neighborhood look like then?
46:56 The economic reality of living in the suburbs
50:45 Youth in the clean area
56:30 Protecting your kids from threats
1:00:57 The pressure to succeed in school
1:06:43 Paul’s closing closing thoughts

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In this last episode, Farrah and Adam look more closely at the beginnings of the Millennial Myth, literally the opening quote of Millennials Rising. We discuss how much of the myth hangs on one short quote written in an essay by a (then) high school girl living in McLean, Virginia where the authors set their work. Then, Adam talks to the woman behind that very quote to understand how she feels the myth has defined, served and punished her generation.
In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.
Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com
An outline created by Otter.ai
0:00 Show introduction with Farrah and Adam
4:40 Is Millennials Rising a forecast?
10:55 Introducing Tyler
12:15 Growing up in Mclean, Virginia.
15:10 What is a typical American town?
21:27 How Tyler describes the millennial generation
27:16 What are Millennials responsible for in culture
32:31 Are reporters anti-millennial?

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