In The LOOP Podcast with Jordan Jo

Jordan Jo Hollabaugh
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Welcome to in the LOOP Podcast hosted by; Jordan Jo Hollabaugh, a Professional Rodeo Athlete , an entrepreneur, a wife, a daughter, and a full time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo! These episodes will bring you the raw, real, truth and stories highlighting the western industry, people, places, and all things rodeo!

  1. 2D AGO

    #279 - “Cowgirlin’ on the Rough Side: Bull Riding & Ranch Bronc” PWR brings back Women’s Rough Stock | Jorden Halvorsen & Katie Coker

    In this episode of In The LOOP, Jordan Jo Hollabaugh sits down with Jorden Halvorsen and Katie Coker—two of the most fearless women in rough stock—for a conversation rooted in grit, legacy, and the bold evolution of women’s rodeo. As the Premier Women’s Rodeo ushers in a new era, this episode dives into the return of rough stock for women—something the sport hasn’t seen on this stage since 2008. Jorden, a four-time world champion bull rider, and Katie, a world champion ranch bronc rider, share their paths into a sport most people never imagined women stepping into—let alone dominating. But this isn’t just about getting on. It’s about building something that didn’t exist… or bringing it back to life. From riding through injuries and setbacks to helping create opportunities for the next generation, both women open up about what it takes to not just compete—but to pave the way. This is women for women—doing something they love, no matter how crazy it looks to the outside world. This episode is a powerful reminder that progress doesn’t come from waiting your turn—it comes from stepping up, taking hits, and staying in it long enough to change the game. 🎧 Tune in to hear how Jorden Halvorsen and Katie Coker are helping bring rough stock back—and why this moment in women’s rodeo is just getting started. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    57 min

  2. APR 16

    #278 - The Comeback Behind The Timed Event Champion | Taylor Santos

    In this episode of In The LOOP, Jordan Jo sits down with Taylor Santos—2x Timed Event Champion—for a conversation rooted in grit, discipline, and the relentless pursuit of getting better. From growing up in a family built around the timed event to winning one of rodeo’s toughest titles not once—but twice—Taylor shares what it really takes to compete at the highest level across five events in three days. Behind the buckle, though, is a story most people didn’t see. After years of competing through pain, Taylor faced a season where he didn’t know if he’d ever get back to the level he once was. Through surgeries, rehab, and rebuilding from the ground up, he leaned on faith, family, and the discipline of doing the work—day in and day out. He opens up about the mental side of rodeo, the importance of preparation, and why confidence is built long before you ever back in the box. At the core of it all is one simple mindset he’s carried since he was a kid: Run one more. This episode is a powerful reminder that success isn’t built in the spotlight—it’s built in the unseen reps, the hard seasons, and the choice to keep going when it would be easier to stop. 🎧 Tune in to hear how Taylor Santos fought his way back—and why the smallest decisions can lead to the biggest wins. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min

  3. APR 9

    #277 - Stick Your Neck Out and Tie One On | Jodi Hendrickson

    In this episode of In The LOOP, Jordan Jo sits down with Jodi Hendrickson—rancher, entrepreneur, and founder of Fringe Scarves—for a conversation rooted in resilience, faith, and fearless action. Raised in the ranching country of South Dakota, Jodi shares how the values of hard work and community shaped her path—from taking bold leaps early in her career to traveling the world on her own. After battling Lyme disease for over a decade, Jodi rebuilt her life from the ground up—and at 44, started Fringe Scarves with just six designs and a vision. What began in a single room has grown into a recognized brand across the Western industry. This episode is a powerful reminder that fear will always be there—but choosing faith, taking the leap, and showing up anyway is what sets your path apart. 🎧 Tune in to hear how Jodi Hendrickson turned adversity into purpose—and built something meaningful along the way. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    45 min

  4. APR 2

    #276 - Thriving Under Pressure: A $2 Million Mindset at The American Rodeo | Dusky Lynn Hall

    In this episode of In The LOOP, Jordan Jo sits down with Dusky Lynn Hall—a 12-year-old barrel racing standout whose confidence, knowledge, and drive go far beyond her years—for a conversation rooted in passion, perseverance, and a deep love for the horse. From her first runs at The American at just six years old to competing for millions on one of rodeo’s biggest stages, Dusky walks through her journey in the arena—sharing the highs, the setbacks, and the lessons learned along the way. She opens up about the horses that have shaped her career, the importance of understanding breeding and genetics, and the discipline it takes to care for elite equine athletes. With a mindset built on staying calm under pressure and trusting the process, Dusky explains how consistency—not perfection—is what keeps her progressing. Raised in a family that lives and breathes the Western lifestyle, Dusky credits her success to the people and horses around her—while also embracing her own responsibility to keep learning, improving, and “thriving” in every aspect of the sport. This episode is a powerful reminder that success isn’t about age—it’s about mindset, work ethic, and believing that if you want something bad enough, you’ll find a way to make it happen. 🎧 Tune in to hear how Dusky Lynn Hall is chasing big goals, building her future one run at a time, and proving that the next generation of the Western industry is already here. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    54 min

  5. MAR 26

    #275 - Where Opportunity Meets the West | Jessie Jarvis

    In this episode of In The LOOP, Jordan Jo sits down with Jessie Jarvis—rancher, entrepreneur, podcast host, and the driving force behind Of The West—for a conversation centered around connection, purpose, and building a life that doesn’t follow a set timeline. Jessie shares how her journey from pre-med to agriculture led her to create one of the Western industry’s leading career platforms—bridging the gap between employers and job seekers through relationships, trust, and a deep understanding of the industry. From navigating expectations to redefining success, Jessie opens up about the pressure to “have it all figured out” and why some of the best opportunities come when you let go of the plan. She also dives into her role as a podcast host, using her platform to amplify voices across agriculture and highlight the people shaping its future. This episode is a powerful reminder that success isn’t about perfect timing—it’s about showing up, staying consistent, and creating connection along the way. 🎧 Tune in to hear how Jessie Jarvis is using her voice—and her platform—to connect an entire industry. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    50 min

  6. MAR 19

    #274 - The Ride That Changed Everything | Richmond Champion

    In this episode of In The LOOP, Jordan Jo sits down with one of rodeo’s most recognizable champions—Richmond Champion—for a conversation about the moment that changed the sport of rodeo and the career that led him there. A nine-time National Finals Rodeo qualifier in bareback riding, Richmond made history when he became the inaugural million-dollar champion at The American Rodeo, a moment that stunned the rodeo world and helped open the door for bigger payouts and new opportunities across the sport. Richmond shares what life looked like before that historic ride—building a career through years of competition, chasing rodeos across the country, and learning how to compete against the very best bareback riders in the world. What followed after that moment was something few athletes experience. Winning a million dollars in a single ride brought a new level of attention to both Richmond and the sport itself. As he reflects in the episode, the reality of that moment didn’t fully sink in until later—when the rodeo world realized that a rodeo cowboy had just been paid one million dollars for a ride. From raising a family on the road to continuing to compete with the next generation of bareback riders, Richmond reflects on the lessons he’s learned through rodeo, fatherhood, and the pursuit of a dream that helped reshape the sport. This episode offers a behind-the-scenes look at one of the most defining moments in modern rodeo—and the cowboy who helped set it in motion. 🎧 Tune in to hear how Richmond Champion helped put rodeo on the map with the ride that changed everything. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    50 min

  7. MAR 12

    #273 - Digging Her Heels Into The Sand | Kadee Coffman

    In this episode of In The LOOP, Jordan Jo sits down with one of the most respected voices in Western sports media—Kadee Coffman—for a conversation about persistence, opportunity, and building a career in the rodeo industry. Raised on a fifth-generation cow-calf operation in Clovis, California, Kadee grew up surrounded by horses and Western heritage. Her journey began in rodeo queen pageantry, earning titles like Miss California Rodeo Salinas and Miss Rodeo California. When her goal of becoming Miss Rodeo America didn’t unfold the way she expected, it pushed her to rethink her path—leading her to pursue broadcast journalism and eventually a career in Western sports media. What followed was a career built on what Kadee calls being “pleasantly persistent.” From landing her first opportunities with Superior Livestock Auction to stepping onto some of the biggest stages in rodeo broadcasting, she shares the lessons she learned along the way and the mentors—like Pam Minnick—who helped shape her approach to storytelling. Kadee also reflects on memorable moments covering the National Finals Rodeo, the fast pace of live television, and the responsibility of telling the athletes’ stories in the moments that matter most. Beyond the camera, Kadee has also built an impressive career in business development in the construction industry while balancing life as a wife and mother—proving that passion, preparation, and persistence can open doors in more than one arena. This episode is full of insight, humor, and real-life lessons—including a memorable ranch story about a miniature donkey named Fiesta. 🎧 Tune in to hear how Kadee Coffman continues to dig her heels into the sand and pursue every opportunity that comes her way. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    54 min

  8. MAR 5

    #272 - Three Decades of Changing the Industry | Billie Bray

    In this episode of In The LOOP, Jordan Jo sits down with one of the most influential women in rodeo and Western business — Billie Bray — for a conversation that spans three decades of change, resilience, growth, and leadership. From the electric atmosphere of the 2016 USTRC Finals to the birth of million-dollar rodeos, Billie walks us through the moments that reshaped the Western industry as we know it. She shares what it was like owning and building the USTRC for 20 years, investing in the classification system that leveled the playing field, and helping grow team roping into the largest economic force in Western sports — now paying out over $100 million annually. But this episode isn’t just about numbers. It’s about family. It’s about raising two high-level rodeo athletes. It’s about watching your son win an all-around title at the Fort Worth Stock Show & Rodeo — the same arena where you once competed — and hearing him say he wants to be just like his mom. Because at the heart of it all, rodeo is still about values, family, and the culture we’re fighting to preserve. 🎧 Listen now on all podcast platforms and watch via RodeoLive / The Cowboy Channel. You’re officially In The LOOP. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    54 min
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4.9
out of 5
170 Ratings

About

Welcome to in the LOOP Podcast hosted by; Jordan Jo Hollabaugh, a Professional Rodeo Athlete , an entrepreneur, a wife, a daughter, and a full time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo! These episodes will bring you the raw, real, truth and stories highlighting the western industry, people, places, and all things rodeo!

Information

  • Creator
    Jordan Jo Hollabaugh
  • Years Active
    2021 - 2026
  • Episodes
    288
  • Rating
    Clean
  • Copyright
    © 2025 In The LOOP Podcast with Jordan Jo
  • Show Website
    In The LOOP Podcast with Jordan Jo

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