In the Loupe

Punchmark

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

  1. 12/23/2025

    Wrapping Up 2025 - The Best Bits

    We close the season by revisiting ten standout moments that shaped a year of change, from AI pricing and buying group leadership to gold’s surge, fancy color diamonds, and how Tahitian pearls really form.  • AI pricing tools and the case for fair markup • JewelCraft as the jeweler’s jeweler for scale • Google Workspace as a collaboration backbone • IJO ownership shift and long-term vision • Gold price drivers from rates to geopolitics • Reporting crime with care, not hype • Fancy color diamonds and profit logic • JCK Las Vegas • RJO's leadership focus on systems and learning • Pearl farming truth beyond the sand myth  Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

    53 min

  2. 12/16/2025

    2025 Jewelry E‑Commerce Performance Explained

    We chart the rebound of jewelry e‑commerce in 2025, why average order value climbed, and how Cyber Monday pulled ahead of Black Friday online. We share two winning models, volume vs high ticket, and a practical plan to hit $50k–$100k next year. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

    28 min

  3. 12/09/2025

    Agentic Marketing, Explained

    We unpack how agentic AI shifts marketing from reactive prompts to proactive systems that watch behavior, answer real questions, and stretch budgets. Hope Bellair joins us to map practical steps for independent jewelers, from product data hygiene to Reddit-driven relevance, plus a few warnings about AI ads and synthetic influencers. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

    32 min

  4. 11/18/2025

    5 Tips to Prep Your Store for Black Friday

    Mike shares five practical fundamental tips to prepare your jewelry store for Black Friday and the holidays. Quick wins stack up: show energy, make hours obvious, trigger visits with email, and remove online friction. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

    18 min

  5. 11/11/2025

    The AWS Outage and Why It Matters

    We break down how a small DNS error inside AWS rippled into a global outage, and why it affected everything from uploads to streaming to... beds? Andy Szoke, Developer at Punchmark, joins us to explain cloud basics, Lambda bottlenecks, and redundancy. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

    21 min

  6. 11/04/2025

    Retailer Roundtable: Doing Things Differently This Holiday Season

    Michael is joined by three independent jewelers who share how they protect margins, create memorable offers, and keep teams sharp during the busiest weeks of the year.  We discuss gold pricing, VIP outreach, gift guides, and why the week after Christmas can outsell Black Friday. Guests:  Vincent Spilotro from Arezzo Jewelers Anna Barnett from Barnett Jewelers Lee Elgin from Elgin's Fine Jewelry Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

    49 min

  7. 10/28/2025

    How A Family Pearl Farm Went Viral ft. Kamoka Pearls

    Mike talks with Komoka’s Josh Humbert about his family pearl farm in Tahiti rebuilt its methods around eco-farming and sustainable handling of oysters. Fish now clean their oysters, helping reefs recover, resulting in the harvesting of hundreds of beautiful pearls that shine with rare color that redefine what quality feels like. The story of Kamoka illustrates what is possible when working WITH nature, instead of against it. Learn more about Kamoka and their Tahitian Pearl Jewelry: kamokapearls.com Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

    46 min

  8. 10/14/2025

    A Woven Vision ft. Malo Bands

    We trace Malo Bands’ journey from handwoven artistry to a tech-enabled, service-first business, and how listening to retailers turned beautiful showpieces into scalable, profitable designs. Tony shares candid lessons on customization, B2B tools, tariffs, and why yellow gold is surging. Learn more about Malo Bands here: https://www.intro.malobands.com/ Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

    43 min
See All (258)

Trailer

5
out of 5
27 Ratings

About

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

Information

  • Creator
    Punchmark
  • Years Active
    2020 - 2025
  • Episodes
    258
  • Rating
    Clean
  • Copyright
    © 2025 In the Loupe
  • Show Website
    In the Loupe

You Might Also Like