179 episodes
In the Loupe Punchmark
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- Technology
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5.0 • 26 Ratings
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In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
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Mastering Instagram and Digital Presence with Savannah Kell
Mike meets with Savannah Kell, Junior Designer at Punchmark, to talk about everything she's done to renovate the Punchmark Instagram account, what goes into managing an account sustainably, and the differences in approach for a B2B account versus a B2C account.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com -
The Jeweler's Touch: Custom Jewelry Design and Content Creation ft. Jack Custom Jewelry
Kevin Jack, the creator behind Jack Custom Jewelry on social media, is known for his mesmerizing time-lapse social media showcases. From snowflake ring designs to dragons that will wrap themselves around your finger, Kevin's designs in CAD are inspiring.
Mike spoke with Kevin to learn about how he got his start in custom jewelry design, his advice for others trying to learn CAD, and common pitfalls jewelry designers might encounter when designing jewelry to be worn.
Follow Jack Custom Jewelry online:
Youtube: https://www.youtube.com/channel/UCKazCiRiA0JK1gGEeUtHC6w
Instagram: https://www.instagram.com/jackcustomjewelry/
Tiktok: https://www.tiktok.com/@jackcustomjewelry?_t=8l2VbB5f1Rf&_r=1
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com -
The Digital Sorting Hat ft. Daniel Sirois
Prepare to be amazed as we uncover the transformative impact of AI on your business's online strategy. This episode, featuring the insightful Dan Sirois, CPO & Co-Founder of Punchmark, offers an exclusive look into the future of client engagement and web development.
We talk about Punchmark's new Creative Strategy Assessment and how it provides unique insights into your business based on the results collected from the hundreds of active jewelry retailers Punchmark maintains as clients. We break down the mechanics behind this digital sorting hat, bringing tailored insights and recommendations to businesses like never before.
Try out Punchmark's Creative Strategy Assessment: https://www.punchmark.com/creative-strategy-assessment
Learn more about Nivoda here: https://nivoda.com/loupe
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com -
Telling Time: The Art of Luxury Watch Photography ft. Coe Group
Unlock the secrets of luxury watch photography with photographers and fellow RIT alumnus, Chris Coe and Adam Antalek of Coe Group.
We cover the demanding brand expectations of different brands, the balance of in-camera excellence versus post-production finesse, and the inventive techniques that ensure every shot conveys the luxury and craftsmanship distinctive to these miniature masterpieces.
Watches are more than mere timekeepers; they're mementos with stories to tell, linking generations and encapsulating emotions. We explore the practicalities too—navigating the costly realm of photography equipment, mastering lighting to mirror the sun's natural dance, and directing models to evoke that authentic bond with the watches they wear. It's not just about the gear or the glamour; it's about the human connection and the legacy we capture through each click of the shutter.
We also talk about our own personal watch collections, and share which watches are our "grails".
More about Coe Group:
coegroup.nyc
More about Chris:
https://www.instagram.com/chrisc0e/
https://www.chriscoephoto.com/
info@chriscoephoto.com
More about Adam:
https://www.instagram.com/aantalek/
https://www.adamantalek.com/
adam@adamantalek.com
Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com -
The Art of Storytelling // Breaking Down the Best - Huckberry
Whether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along.
Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jacket and the subtle storytelling elements they used that really connected with him, and draws comparisons to how jewelers can employ similar tactics when selling jewelry on their websites.
Whether its a healthy mix of in-studio and lifestyle photographs, a demo video, or just ample product information, the devil is in the details. Discovering a passion for storytelling can help shoppers fall in love with your products.
Check out the jacket: https://huckberry.com/store/flint-and-tinder/category/p/55166-flannel-lined-waxed-trucker-jacket
Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com -
SEO Strategies and Google's SEO Starter Guide Explained: Mastering the Art of Digital Visibility
Ever wonder why some websites rank higher than others, or how to make your site the jewel in Google's crown? Michael and Stuart unravel the mysteries of search engine optimization in a candid chat about Google's latest SEO Starter Guide. We're not just rehashing the same old keywords tactics; we are talking about the current state of Search Engine Optimization and what has changed since the last time we spoke about it. And Spoilers: it's a LOT.
Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Customer Reviews
Geller podcast about the Geller blue book
Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compensate employees , point of sale options & accounting, and real time adjustments in business - how to pivot. Love the ideas on how to train staff… more more -could listen to David Geller for days.
Informative and fun to listen to!
As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!
The best of jewelry marketing
As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.