In the Loupe is a podcast hosted by Punchmark & The Smithee Group, two leaders in the online jewelry industry. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever. Hosted by: Punchmark & The Smithee Group
Something Worth Sharing
Re-post it, re-tweet it, re-blog it! When something catches your eye, you can instantly share it with your audience on social media. Sharing is caring - and free marketing. So what makes some posts so share-worthy? Katie Kinlaw, Punchmark's Digital...
404: Not Found
Everything is going smoothly - and then an email pops up on your phone in the middle of the night from a disgruntled customer saying they can't complete the checkout process. What do you do? This week's episode discusses this scenario and more website...
Leading the Pack
Stepping up and becoming a leader requires fearlessness, integrity, and an entrepreneurial mindset. If you're already a successful business owner, you can probably recall the somewhat risky decisions you had to make, the hard jobs that only you could...
The Best 3 Changes to Keep in 2021
2020 prompted a lot of changes in the way we sell and consume, from our coffees to our sneakers. Research predicts that many of the changes to a traditional retail method are here to stay. So how should you decide which of your changes to keep going...
What Makes a Site Shine?
It's pretty easy to spot a good website design when you're on a site that feels and looks effortlessly clean and is easy to use, but it can be difficult to place your finger on exactly what details make it so nice to use. In this episode, we talk about...
Digital Marketing in Your Pocket
Digital marketing tools are no longer limited to big companies with seven-figure marketing budgets. In fact, for anywhere from nine to fifty dollars a month, you can get your own personal marketing assistant who's available 24/7, posts everything to...
Customer ReviewsSee All
Information is the key to understanding
In this period where we are bombarded with information, where to go, how to sell, what to post on which social platform, it’s beyond easy to become overwhelmed.
This podcast examines more aspects of digital marketing than you could ever imagine. You get to listen to professionals who break down subjects in such a way that you feel empowered to take action. It’s worth listening to!
In The Loupe is wildly educational
I started listening to season 1 a few months ago toEducate myself on an effective e-commerce website and the design, tools and techniques to optimize for customer shopper experience. Every single episode I learn something new.I especially love that they specialize in jewelry which is the industry that I am in so the education is extremely relevant!!! I would highly suggest subscribing to get tangible advice on website optimization!
Came through a friend, stayed for the content! MB is such a great host that simplifies the complex world of UX and e-commerce in a fun & relatable way. Highly recommend for anyone looking to learn more about the basics of successful UX design in applicable scenarios.