In The Trenches

Hanif Ibrahim
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Running a business isn't easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed—it's all part of the journey. In the Trenches is a business podcast created for Perth business owners who know what it's like to be in the thick of it. Each episode dives into real stories from business owners, industry leaders, and experts who have faced challenges head-on, found opportunities in unexpected places, and made the decisions that shaped their success. We're not here for vague theories or feel-good advice. We focus on tangible insights—practical strategies, financial realities, and the lessons that actually make a difference in running a business. Brought to you by The Finance Agency, In the Trenches is about more than just storytelling. It's about equipping business owners with the knowledge, inspiration, and commercial insights they need to navigate their own path. Whether you're scaling up, managing cash flow, or tackling industry shifts, we bring you the voices and experiences that matter—helping you make smarter decisions and move forward with confidence. If you're building something great, if you're making tough calls every day, if you're in the trenches—this is the podcast for you.

  1. S02E05: Intellectual Property Is Everywhere (And You're Ignoring It) w/Juan Perez

    MAR 2

    S02E05: Intellectual Property Is Everywhere (And You're Ignoring It) w/Juan Perez

    Most business owners are sitting on valuable intellectual property and don't even realise it.   In this episode, IP lawyer Juan Perez breaks down how brands like Apple, Nike and even KFC turn intellectual property into serious enterprise value. From trademarks and patents to trade secrets and brand protection, we unpack how IP isn't just legal protection, it's a growth strategy.   If you run a business, this conversation might completely change how you view your brand.   🔗https://linktr.ee/In_The_Trenches.pod 🔗Connect with Hanif Ibrahim: LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/ 🔗Connect with Juan Perez: LinkedIn: https://www.linkedin.com/in/juanperezlink/ Website: https://questlegal.com.au/   If you're building something great—hit follow, share the episode, and leave us a review.     Powered by The Finance Agency: https://financeagency.com.au/ Recorded at Podwave Studios: https://podwavestudios.au/

    44 min
  2. S02E04: AI Is Accelerating. Humanity Has No Experience for What's Coming w/Frank Moscow

    FEB 20

    S02E04: AI Is Accelerating. Humanity Has No Experience for What's Coming w/Frank Moscow

    Frank Moscow was there near the beginning, when Silicon Valley was hardware, software was an afterthought, and computer engineering was conducted with punch cards. Over four decades, he has watched technology evolve from semiconductors and firmware to the internet, venture capital booms, and now artificial intelligence. In this conversation, Frank shares what most people misunderstand about innovation cycles, why 90% of AI startups may fail, why infrastructure and "data plumbing" matter more than hype, and how exponential acceleration is reshaping everything. His central thesis is simple but profound: the rate of change has never accelerated at the pace it is accelerating now and humanity has no experience managing it. We explore what that means for society, business models, venture capital, robotics, customer experience, and even human relationships. We also reference a recent Economist article on ASML the only company in the world capable of producing the extreme ultraviolet lithography machines required to manufacture cutting-edge chips at 7 nanometres and beyond. Read the full article here:  👉https://www.economist.com/science-and-technology/2025/03/12/the-race-is-on-to-build-the-worlds-most-complex-machine   In Frank's words, the genie is out of the bottle. The real question is: how do we adapt?   🔗https://linktr.ee/In_The_Trenches.pod 🔗Connect with Hanif Ibrahim: LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/   If you're building something great—hit follow, share the episode, and leave us a review.     Powered by The Finance Agency: https://financeagency.com.au/ Recorded at Podwave Studios: https://podwavestudios.au/

    1h 6m
  3. S02E03: Revenue Is Vanity, Cash Is King: The Truth About Business Numbers

    FEB 9

    S02E03: Revenue Is Vanity, Cash Is King: The Truth About Business Numbers

    In this episode, I sit down with Greg Smargiassi, Founder and CEO of OURCFO, to cut through the confusion around business numbers.   We unpack why revenue is vanity, cash is king, and why so many profitable businesses still end up stressed, blindsided, or short on cash. Greg explains why numbers are an output, not the starting point, and how poor data, outdated reporting, and story-telling around the numbers lead to bad decisions.   We dive into the real difference between profit and cash flow, why growth often creates cash problems, and why most business owners spend too much time looking in the rear-view mirror instead of building a forward view.   If you want fewer financial surprises, clearer decisions, and numbers that actually help you run your business, this episode will change how you think about them.   🔗https://linktr.ee/In_The_Trenches.pod 🔗Connect with Hanif Ibrahim: LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/ 🔗Connect with Greg Smargiassi: LinkedIn: https://www.linkedin.com/in/gregsmargiassi/ Website: https://ourcfo.com.au/   If you're building something great—hit follow, share the episode, and leave us a review.     Powered by The Finance Agency: https://financeagency.com.au/ Recorded at Podwave Studios: https://podwavestudios.au/

    55 min
  4. S02E02: Understanding Metabolic Health with David Beard

    FEB 2

    S02E02: Understanding Metabolic Health with David Beard

    Most people are following the advice they were given to stay healthy, yet they feel tired, foggy, and stuck.   In this episode, we sit down with David Beard, an Accredited Exercise Physiologist with over four decades of experience in metabolic health. David explains why the familiar approach of eating less and moving more often fails, and why willpower is rarely the real issue.   This conversation explores how the body actually produces and uses energy, how modern food environments disrupt that process, and why many people are unknowingly working against their own physiology.   Rather than extreme diets or rigid routines, David shares a clearer way to think about health, energy, and long-term performance. If you feel like you are doing the right things but not getting results, this episode will challenge how you think about your body and what it really needs.     🔗https://linktr.ee/In_The_Trenches.pod   🔗Connect with Hanif Ibrahim: LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/   🔗Connect with David Beard: LinkedIn: https://www.linkedin.com/in/davidfbeard/ Website: https://www.davidbeard.co/ ------------------------------------------------   If you're building something great—hit follow, share the episode, and leave us a review.     Powered by The Finance Agency: https://financeagency.com.au/   Recorded at Podwave Studios: https://podwavestudios.au/

    47 min

  5. JAN 19

    S02E01: How to Plan Your Year for Real Results | Season 2 Kickoff

    We're opening this season by addressing something critical for anyone ambitious about growth, progress, and results: planning. In this episode, Hanif and producer Jeremy sit down for a candid conversation on why planning is often the deciding factor between intention and execution.   They explore the connection between goal setting and planning, why goals without structure tend to fall apart, and how clarity creates momentum. The discussion breaks down how to think about goals in a practical way, how to choose approaches that align with your real capacity, and why sustainability matters more than intensity.   This isn't about New Year resolutions or surface-level frameworks. It's about building direction and discipline that last beyond January.     🔗https://linktr.ee/In_The_Trenches.pod   Powered by The Finance Agency: https://financeagency.com.au/ Recorded at Podwave Studios: https://podwavestudios.au/

    1h 11m

  6. JAN 3

    S01E27 - 2025 Wrap Up: The Lessons That Defined 'In The Trenches'

    This episode is a year in review, but not a highlight reel.   After 26 conversations on In the Trenches, we pulled out 13 moments that stayed with us. Not because they sounded good, but because they changed how we think about leadership, growth, fear, communication, and decision-making.   These lessons came from founders, executives, operators, and coaches who were willing to speak honestly about what worked, what didn't, and what they learned the hard way. Some are uncomfortable. Some are simple. All of them are practical.   There's no commentary and no hype. Just real moments, real voices, and the patterns that emerged over the year.   If you've been listening along, this is a reflection. If you're new, this is a sharp introduction to what In the Trenches is really about.   Thank you for being part of the journey. We look forward to you joining us for 2026.   🔗https://linktr.ee/In_The_Trenches.pod   Powered by The Finance Agency: https://financeagency.com.au/ Recorded at Podwave Studios: https://podwavestudios.au/

    34 min
  7. S01E26 - Starting Crypto in 2026: Joe Shew Reveals the Smartest Way to Begin

    12/09/2025

    S01E26 - Starting Crypto in 2026: Joe Shew Reveals the Smartest Way to Begin

    Welcome to Part Two of Our Cryptocurrency Series for In the Trenches.   If Part One helped you understand what cryptocurrency is, Part Two is all about how to actually get started. Joe Shew from the Crypto Consulting Institute returns to break down the simple steps new investors can take today.   You'll learn why getting started is far easier than most people think, we cover how much you realistically need to begin, the power of small consistent contributions, and the different approaches for long-term vs short-term investors.   Joe also shares what matters most early on: basic security, avoiding common mistakes, and getting the right education so you're not "winging it" with your money.   A clear, practical episode for anyone wanting to enter crypto with confidence.   🔗https://linktr.ee/In_The_Trenches.pod   🔗Connect with Joe: Website: https://cryptoconsultinginstitute.com/ LinkedIn: https://www.linkedin.com/in/joeshew-cci/ YT: https://www.youtube.com/@crypto-consulting-institute/featured   🔗Connect with Hanif Ibrahim: LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/    Wacth on YouTube: https://youtu.be/nFdxfTtRTqM   If you're building something great—hit follow, share the episode, and leave us a review. Powered by The Finance Agency: https://financeagency.com.au/ Recorded at Podwave Studios: https://podwavestudios.au/

    45 min
  8. S01E25 - Inside the Mind of an Ethical Hacker: How They Break Things to Protect You w/Matt Breuillac

    12/02/2025

    S01E25 - Inside the Mind of an Ethical Hacker: How They Break Things to Protect You w/Matt Breuillac

    In this episode, we sit down with Matt Breuillac, Director at CyberNode and ethical hacker, to explore what really happens inside the world of penetration testing. Matt breaks down how simulated attacks help businesses uncover vulnerabilities before real threats emerge, and why proactive security matters more than ever.   We touch on his background in Penetration Testing, how CyberNode approaches defence with precision and responsibility, and some of the ways Hackers take advantage of vulnerabilities within companies to achieve their aims.   🔗Connect with Matt: Website: https://mymilan.com.au/ LinkedIn: https://www.linkedin.com/in/matt-breuillac/   🔗Connect with Hanif Ibrahim: LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/    Watch on YouTube: https://youtu.be/wHoJtAbJGOA   If you're building something great—hit follow, share the episode, and leave us a review.     Powered by The Finance Agency: https://financeagency.com.au/ Recorded at Podwave Studios: https://podwavestudios.au/

    40 min
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About

Running a business isn't easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed—it's all part of the journey. In the Trenches is a business podcast created for Perth business owners who know what it's like to be in the thick of it. Each episode dives into real stories from business owners, industry leaders, and experts who have faced challenges head-on, found opportunities in unexpected places, and made the decisions that shaped their success. We're not here for vague theories or feel-good advice. We focus on tangible insights—practical strategies, financial realities, and the lessons that actually make a difference in running a business. Brought to you by The Finance Agency, In the Trenches is about more than just storytelling. It's about equipping business owners with the knowledge, inspiration, and commercial insights they need to navigate their own path. Whether you're scaling up, managing cash flow, or tackling industry shifts, we bring you the voices and experiences that matter—helping you make smarter decisions and move forward with confidence. If you're building something great, if you're making tough calls every day, if you're in the trenches—this is the podcast for you.

Information

  • Creator
    Hanif Ibrahim
  • Years Active
    2025 - 2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    In The Trenches