215 episodes

In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.

In The Trenches Tom Morkes | business, marketing, writing, and publishing

    • Business

In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.

    ITT 215: Why You Don’t Have To Be Ruthless To Win with Jonathan Keyser

    ITT 215: Why You Don’t Have To Be Ruthless To Win with Jonathan Keyser

    Jonathan Keyser is the founder and CEO of Keyser. By using his own selfless service model, Jonathan was able to turn Keyser into the largest tenant rep commercial real estate firm in Arizona in just six years. 
     
    The rapid growth and continued success of Keyser inspired Jonathan to share, teach and train the next generation of selfless leaders using his model, hence the Keyser Institute was born. To top it all off, Jonathan is also a Wall Street Journal Best-Selling Author of You Don’t Have to Be Ruthless to Win, a book that chronicles Jonathan’s journey from self-described ruthlessness to selfless service, including why and how he did it and how you can do the same.
     
    In today’s conversation, we talk about why you don’t have to be ruthless to win a business, or life, and that there’s another way to do things. We also talk about why you must align your business model with your values and how to inculcate this in your team.
     
    In this broadcast, Jonathan and I talk about:
     
    How did Jonathan’s journey begin 
    What does the term “ruthlessness” mean to Jonathan
    How did Jonathan transform himself from being ruthless to more selfless
    In what way does Jonathan approach selfless service
    How to implement selfless service into your business
    The importance of self-reinvention to grow your business
    What are the three levels of self-reinvention 
    How to structure a culture of selfless service around reinvention
    How to incorporate Jonathan’s culture of service model in a team setting
    In what ways does Jonathan’s service model require a business model shift
     
    How to Connect with Jonathan:
     
    ruthlessbook.com
    keyserinstitute.com
    jonathankeyser.com
     
    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     
    Subscribe to In The Trenches on iTunes
     
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    How You Can Support In The Trenches
     
    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
     
     
    Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
     

    • 35 min
    ITT 214: The Self-Reliant Entrepreneur with John Jantsch

    ITT 214: The Self-Reliant Entrepreneur with John Jantsch

    John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. His newest work, The Self-reliant Entrepreneur 366 Daily Meditations to Feed Your Soul and Grow Your Business, taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30 year entrepreneurial journey to challenge today’s entrepreneurs to remain fiercely self-reliant while chasing their own version of success.
     
    My big takeaway from today’s conversation is that there are two major challenges that every entrepreneur will run into - two major roadblocks. The first challenge is distraction, losing time, not making useful gains because you’re getting sidetracked. It’s the result of a lack of focus, but ultimately, distraction is really crippling because there’s only so many days in a row that you can not make progress before you have to throw in the towel for anything you’re doing. So remember, that distraction will keep you from making those daily gains. The second thing that John shares is one of the biggest challenges or failure points for entrepreneurs and creatives is comparison, and that’s getting caught up in what other people are doing. So the reason comparison is so deadly is because at best, it’s a distraction.
     
    In this broadcast, John and I talk about:
     
    How did John enter the marketing space
    What are the greatest frustrations in marketing
    Why did John decide to write his first book
    What caused John to shift to self-reliant entrepreneurship marketing
    Why did John choose a workbook style format for his book
    How-to books and the lack of “why”
    How did mid-19th century writings influence John’s book
    In what ways did John approach his book in a “morning routine” fashion
    What is the most appropriate level of entrepreneurship is John’s book most helpful
    What are the common challenges that entrepreneurs face
    How can you use mindfulness to increase productivity
    What are John’s thoughts on goals and setting your aim as an entrepreneur
    What are some examples of hacks or tricks to stay focused 
    What are John’s closing thoughts for 2020
     
    How to Connect with John:
     
    Check out John’s book at selfreliantentrepreneur.com
    ducttapemarketing.com
     
    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     
    Subscribe to In The Trenches on iTunes
     
    Listen to In The Trenches on Spotify
     
    Get your weekly dose of In The Trenches on Google Play
     
     
    How You Can Support In The Trenches
     
    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
     
     
    This podcast and show note production by Nives Kurjak. Click here to get 10% off (for life)
     

    • 34 min
    ITT 213: Make More Money as a Freelancer with Jonathan Stark

    ITT 213: Make More Money as a Freelancer with Jonathan Stark

    Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing is Nuts, the host of Ditching Hourly and writes a daily newsletter on pricing for independent professionals.
     
    During today’s conversation, Jonathan breaks down the idea of ditching hourly rates and why you should think about shifting more towards the less limiting avenue of value pricing. My big takeaway from today’s conversation was that if you are selling services professionally, hourly billing is probably not the way to go. It limits your upside profit potential and it can also harm relationships with longer term clients.

    In this broadcast, Jonathan and I talk about:
     
    How did Jonathan venture into this space
    What are the issues with hourly billing
    In what ways could hourly billing seem like a trap
    How does switching from hourly billing increase efficiency
    What are the benefits of selling outcomes vs selling time/hours
    What are the issues of trust with buyer and seller in relation to time and cost
    What is the importance of discussing desired outcomes with buyer to minimize wasted time
    What are the negatives of a buyer hiring someone on a project basis 
    The benefits of offering a guarantee
    How does value pricing work
    What is the difference between value pricing and tiered pricing 
    How to create incremental options
    What is the process when booking a client
    Why does Jonathan call the meetings an “interview”
     
    How to Connect with Jonathan:
     
    valuepricingbootcamp.com
     
    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     
    Subscribe to In The Trenches on iTunes
     
    Listen to In The Trenches on Spotify
     
    Get your weekly dose of In The Trenches on Google Play
     
     
    How You Can Support In The Trenches
     
    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
     

    • 29 min
    ITT 212: How to Become Indistractable with Nir Eyal

    ITT 212: How to Become Indistractable with Nir Eyal

    Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business, appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
     
    During this conversation, we talk about Nir’s most recent book Indistractable. We also focus on a few of the major areas of the book, like internal and external triggers that cause distractions. My big takeaway from this conversation is that there will always be distractions. The only thing we can do is be aware of our distractions because they will happen. They will occur. You can never rid yourself entirely of distractions, but there are ways that you can organize your environment so that you can be more effective in life.
     
    In this broadcast, Nir and I talk about:
     
    Why did Nir write Indistractable
    How did Nir research his book and the techniques he mention
    Why is tech not the problem
    What are the fundamental principles of distraction
    What is the opposite of distraction
    How is time management also pain management
    Why do we get distracted by something
    What can you do to master your internal triggers
    What is the difference between “blamers” and “shamers”
    How can you get curious about your distractions and discomfort
    Why does Nir give himself the time to satisfy his distractions
    How is flow not the answer to everything
    What technique should you use for the tasks you don’t want to do
    What are the four big strategies to becoming indistractable
    What is the antidote to impulsiveness
    Why you need to plan your time using time boxing
     
    How to Connect with Nir:
     
    nirandfar.com
    Twitter 
    Book
    Schedule Maker 
    Distraction Guide
    Habits VS Routines
     
    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     
    Subscribe to In The Trenches on iTunes
     
    Listen to In The Trenches on Spotify
     
    Get your weekly dose of In The Trenches on Google Play
     
     
    How You Can Support In The Trenches
     
    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
     

    • 36 min
    ITT 211: Behind The Scenes of Building a 4-Hour Workweek Business with Jake Jorgovan

    ITT 211: Behind The Scenes of Building a 4-Hour Workweek Business with Jake Jorgovan

    Jake Jorgovan is the founder of Lead Cookie, Outbound Creative, and Content Allies. Prior to starting Outbound Creative, Jake ran business development for a video production agency and won the business of multiple Fortune 500 clients and A-List touring artists. Since leaving that agency, he has been working with other companies to help them win their dream clients. Jake doesn’t have an office and he doesn’t meet his clients in person. Instead, he works remotely and travels all over the world.
     
    Today I sit down with Jake to talk about his 4-hour workweek. We took this angle because of how interesting it is to be able to organize your business and your work into your life in only four hours. My big takeaway from this chat is that no matter where you’re at, no matter how tough it's been, no matter how many hits you've taken, no matter if you're in the trenches and you're still slogging it out, or if you're trying to hustle through it - whatever your goal is, you can definitely achieve it.
     
    In this broadcast, Jake and I talk about:
     
    What is Lead Cookie, how does it work and what is it’s genesis
    What were the critical things Jake did when getting his business started
    How did Jake try and fail for thirteen years before achieving success
    Why is it helpful to have someone level you up and steer you in the right direction
    When and who did Jake first hire to help within his business
    What did Jake pull the trigger on too soon when starting his business
    What was the before and after process of handing off his sales department
    Why you need to prepare for mistakes along the entrepreneurial journey
    How did Jake know it was okay to step away from his business to only work 4 hours a week
    What are some of the other avenues of growth he can see with his business
    Why does Jake want to diversify his risk
    Where is Jake at with his newest venture Content Allies
    Is there someone that runs everything in Jake’s business where he only works 4 hours per week
    Who manages Jake’s sales process and where is their time and energy focused
     
    How to Connect with Jake:
     
    jake-jorgovan.com
    Facebook
    LinkedIn
     
    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     
    Subscribe to In The Trenches on iTunes
     
    Listen to In The Trenches on Spotify
     
    Get your weekly dose of In The Trenches on Google Play
     
     
    How You Can Support In The Trenches
     
    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
     

    • 40 min
    ITT 210: Billion Dollar Infomercial Marketing Secrets with Rick Cesari

    ITT 210: Billion Dollar Infomercial Marketing Secrets with Rick Cesari

    Rick Cesari has been a pioneer in the Direct Response advertising industry since the early 90s, and his Brand Response strategies have helped build many iconic brands that you have probably heard of (like Sonicare, The George Foreman Grill, and OxiClean). He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You”, "Your Marketing and Building Billion Dollar Brands”, and “Video Persuasion”. 
     
    Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.
     
    During today’s episode Rick and I talk about video marketing infomercials and video persuasion. More specifically, we dive into how you can use video persuasion among your social media channels in order to boost your marketing. 
     
    My big takeaway from this episode is that you need to start getting more video testimonials from your customers and clients.
     
    In this broadcast, Rick and I talk about:
     
    How did Rick get into the career that he’s doing today
    Why did Rick write his book “Video Persuasion”
    What was Rick’s process when he did his first infomercial
    Where did Rick’s inspiration come from when he started these videos
    What is the secret formula Rick uses in videos to make them more compelling
    What are “factoids” and how do they create interest
    What is “social proof” and why is it important
    Do videos translate into other marketing channels
    Is storytelling a big part of video persuasion
    What can you look forward to in Rick’s latest book “Video Persuasion”
    What information does Rick need to know before he writes an infomercial
    Why your customers are the best source of information you can have
    How to get a great testimonial from your customers
    The importance of an origin story for your business
    Why you need a call to action in every video
    How to create good video from a technical standpoint
    Why you should use video in your email marketing
     
    How to Connect with Rick:
     
    rickcesari.com
    LinkedIn
    Facebook
    Twitter
    YouTube
     
    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     
    Subscribe to In The Trenches on iTunes
     
    Listen to In The Trenches on Spotify
     
    Get your weekly dose of In The Trenches on Google Play
     
     
    How You Can Support In The Trenches
     
    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
     

    • 41 min

Customer Reviews

Rfgdsdggjfg ,

Very Insightful

There are few podcasts that are as insightful as the In The Trenches Podcast with Tom Morkes. Tom is an excellent listener, and his commentary with his guests provide the listener with a multitude of varying opinions and perspectives about the nuances of entrepreneurship. The format of the show is fantastic and fresh. Keep up the good work!

RobGallo ,

Keep the sidewalls of the trenches from alling in on you.

Tom really has a great grasp of today's business challenges and his podcast help professionals continue to push forward in their respective fields. I like how his interviews flow and the information is applicable to most if not all industries. Thanks for helping keep the sidewalls of the trenches from collapsing in on me Tom!

EBS1957 ,

consultant

Tom books incredible guests. Some focus on the practical aspects of business, some on inspiring personal stories, and some on big ideas. All of them offer wisdom to any entrepreneur looking to increase his capacity to innovate and build a successful business.

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