We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
E303 - Lynn Tickner Ink and Key
Creating business and/or product names is HARD. It can hold up all your marketing for months while you figure out the right name. Or worse, if you get the name wrong and it flops with your audience, all the time spent on branding and design goes out the window.
On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell.
Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative agency, Ink and Key, helps entrepreneurs start with a great name for their idea and turn it into a thriving business. As a StoryBrand Certified Guide, Lynn uses the power of story to help brands uncomplicate their message, create marketing that works, and reach their ideal clients. She has led her team to finish 500 naming projects in the past 7 years!
E302 - Starting a Marketing Agency Part 1 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, to share her journey of starting a marketing agency.
This will be a 6-part series that will follow the next six months of Julie's journey. We will learn alongside her to gain insights into agency life, offer development, branding, and so much more! This series will air the 2nd Friday of each month with special 45-minute episodes!
Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.
E301 - How to Level Up in Client Management (Danny Gavin, Founder + Chief Strategist at Optidge)
On today's podcast, we have Danny Gavin, Founder + Chief Strategist at Optidge to talk about how to level up in client management.
Danny Gavin is the Founder and CEO of Optidge, an internet marketing agency, an adjunct MBA professor of Marketing at the University of Houston's C.T. Bauer School of Business, and the founder of ODEO, the only online, practical graduate-level course that teaches the fundamentals of digital marketing in 15 weeks. These days, he's also the host of the podcast, The Digital Marketing Mentor, where with his guests, he discusses the meeting points of marketing and mentorship and finding the humanity in all of it.
E300 - How to Create and Share Client Stories to Fuel Growth (Josh Brammer, Growth Consultant)
One of the biggest ways to build trust with potential clients is to have case studies available. However, this is the step we seem to skip as creatives because we want to move on to solving the next problem.
On today's podcast, we have Josh Brammer, Agency Coach and Growth Consultant, to share how to quickly create and share client stories to fuel growth.
Josh is a marketing and systems consultant for creative entrepreneurs. After building and selling a marketing agency, he understands the challenges of building and scaling a service business. As the founder of the Thrive & Foster community, he shares the real stories and systems that help founders and creatives build a thriving online business.
E299 - Gold Meddle Delegation (Jake Brown, CEO of Air Balloon Advisory)
Are you a master at delegating? Or do you tend to meddle in the tasks you assign to your marketing teams?
Trust is built or broken with your teams and clients by the way you delegate or allow your clients to delegate to you.
On today's podcast, we have Jake Brown, CEO of Air Balloon Advisory, share how to use delegation to get results using his Gold Meddle Delegation strategy.
Jake Brown knows what it takes to survive Leadershit. He spent nearly a decade leading creative teams to do good work and have fun...while dodging the landmines of a really Bad Boss. Now, he helps people turn the prison of work back into a playground. Jake lives in Texas with his wife (the most introverted person you’ll never meet) and their four kiddos.
E298 - 6 Month Plan for Onboarding Digital Marketing Clients Successfully (Prince Kumar Singh - Digital Marketing - Justwords Digital)
Establishing expectations with clients starts in the sales process and continues throughout the relationship. The first 90 days to 6 months are critical for establishing communication patterns and building trust.
Our guest on today's podcast, Prince Kumar Singh - Assistant General Manager - Digital Marketing at JustWords Digital, shares with us a 6 month plan for onboarding Digital Marketing clients successfully.
Holly’s energy is very positive and encouraging! Drives great conversations and insights
Excellent perspective on pulling out the special pieces of the client's processes and buisness then what to do with it
Great info for agency owners
So many different agency owners, all authentic experiences.