Aesthetic Pulse

Smith and Crawford Company
  • 5.0 (12)
  • MARKETING
  • CADA SEMANA

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

  1. HACE 5 DÍAS

    Boo-st Your Bookings: How to Book Out October with Spooky Season Specials

    Are you looking for fun and effective ways to make your esthetic practice stand out and attract more clients this October? In today’s episode, Andrea and Taleesa are giving you strategies for leveraging the spooky season to boost your bookings and bring in more business during October. Listen to this episode before the Halloween season to get actionable tips you can do to make your medspa stand out so you can increase bookings and create a memorable experience for your clients.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Engaging your clients with fun employee contests 9:44 Special offers and incentives 11:12Sponsoring a local haunted attraction in your community 24:17Breast cancer awareness month 27:32 Links: Booked and Busy: Our Q4 Content Collection: https://smithandcrawford.com/booked-and-busy Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    35 min

  2. 18 SEP

    Inbox Overload: How to Make Your Q4 Emails Stand Out

    Are you looking for ways to make your email marketing stand out and drive results during the busiest season of the year? Today, Andrea and Taleesa are discussing how you can create a consistent and effective email marketing strategy for your esthetic practice during Q4, including how to plan content and prepare for Black Friday. Join Andrea and Taleesa to learn common pitfalls to avoid and practical tips for maximizing engagement and profitability when it comes to email marketing in Q4.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Why consistency is key 5:16Strategies and practical tips for your email marketing 12:43What pitfalls to avoid 21:55Promotional strategies for Q4 22:08 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    35 min

  3. 11 SEP

    The Secret to Consultations That Sell Themselves

    Having a well-structured consultation process for your medspa can transform both your client experience and the success of your esthetic practice. In today's episode, Andrea and Taleesa are chatting about the importance of having a consistent process for consultations and sharing how you can create a seamless and client-focused consultation process for your own esthetic practice.  Listen to this episode to get practical tips for how you can improve client satisfaction and build trust with your client base through consultations.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Why the consultation process is so important 2:50Check-in process and the client experience 12:24The consultation warm up 15:25The importance of creating a physical treatment plan for clients and the follow up 23:59Closing the consultation and aftercare 33:02 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    41 min

  4. 4 SEP

    From Audit to Action: 15 Marketing Fixes Before the Holiday Rush

    Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4? Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4. Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice’s marketing strategy across social media, email, your website, and your Google Business Profile so you can have a successful year end.   If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Your social media profiles 3:32Making sure your email marketing is consistent and professional 22:03Updating your website and utilizing seasonal content 33:36Optimizing your Google Business profile 41:13 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    46 min

  5. 28 AGO

    Touchdowns & Tactics: What Football Can Teach You About Marketing

    Have you ever wondered how the strategies and positions in football could help you win the game of marketing for your esthetic practice? In today’s episode, Andrea and Taleesa are comparing football positions to marketing tactics and sharing how you can improve your overall growth and client loyalty through better marketing. Listen to this fun episode to get tips on setting up a clear and practical marketing strategy for your business.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Offensive marketing strategies 7:20Defensive marketing strategies 23:20Marketing strategy and client loyalty 34:18Understanding your market and staying competitive 38:42 Links: Free Blog Guide: https://smithandcrawford.com/killer-blog Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    43 min

  6. 21 AGO

    Sweater Weather & Sold-Out Events: How to Make Fall Fun and Profitable

    Have you been stuck in a rut when it comes to hosting fun and successful events at your medspa?  Today, Andrea and Taleesa are talking about the importance of hosting events in Q4 and sharing some of their favorite event themes for October, November, and December.  Join Andrea and Taleesa to learn tips for planning, promoting, and executing successful events including how you can leverage these opportunities for client retention so you can end 2025 with a bang.   If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Why you should host events in Q4 2:29Client retention and relationship building through events 6:26Easy and fun event themes for the fall 9:26 Links: Free Blog Guide: https://smithandcrawford.com/killer-blog Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    34 min

  7. 14 AGO

    We’re Not Anti-Chat Anymore… But We’ve Got Rules

    Are you curious how you can effectively—and safely—use ChatGPT and AI tools to enhance your marketing and business operations within your practice? In today’s episode, Andrea and Taleesa are diving into some of the best ways you can use AI in your esthetic practice to enhance your marketing and content.  Listen to this helpful episode to get tips on how you can use AI for your business without becoming overly reliant and replacing your creativity.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Using AI and ChatGPT for your personal life 5:33Using AI for your esthetic practice 15:35How you can make sure you don’t become too reliant on AI for your marketing 26:53What you should avoid using AI for in your business 30:05 Links: Free Blog Guide: https://smithandcrawford.com/killer-blog Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    35 min

  8. 7 AGO

    LaLa Land No More: The Weekly Agenda That Keeps Us Sane(ish)

    Are you looking for a game-changing way to organize, connect, and boost productivity in your esthetic practice each week? Today, Andrea and Taleesa are discussing the benefits of their weekly executive meetings, which have significantly improved their business productivity and organization, emphasizing consistent scheduling and a comprehensive agenda.  Join both Andrea and Taleesa as they give you the inside scoop to hosting your own executive meetings, including actionable steps and organizational tools to improve productivity and communication in your medspa.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Setting up consistent meetings with your team and sharing resources 9:10Reviewing finances, distribution, and savings 11:32Strategies for client follow-ups and maintaining team accountability. 17:03Continuously refining your meeting processes for better results 27:14 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    36 min
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Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Información

  • Creador
    Smith and Crawford Company
  • Años de actividad
    2024 - 2025
  • Episodios
    72
  • Clasificación
    Apto
  • Copyright
    © Copyright 2025 Smith and Crawford Company
  • Mostrar sitio web
    Aesthetic Pulse

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