Independence

Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly
  • 4.7 (13)
  • CAREERS
  • COMPLETE

Surviving in the muddy waters of the App Store as an indie isn’t easy. Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to them, what they do to make it work, and how to claim your independence.

  1. 06/13/2022

    67: A Milestone, Not a Disappointment

    Curtis has won an Apple Developer Award, so Alice and Jelly give him the ultimate gift: an Independence reunion. They discuss what it’s like to win such a coveted award, what they’ve been doing in the last couple of years, and whether or not any of them are actually still indies.

    35 min

  2. 11/18/2019

    66: Keep Not Wearing Pants

    Curtis had a topic planned, but Alice and Jelly ruined everything. The three talk about their experiences through out the course of Independence, how things have changed, why it’s ending, and ultimately answer the question of whether they still aim to be independent.

    40 min

  3. 11/04/2019

    65: Subscriptions

    If you’re considering doing an app with subscriptions, there’s some things you may want to consider before you make that move, as it’s not necessarily the best answer for every situation. Curtis and Jelly have been using subscriptions for a while, so Alice quizzes them on how things have been going, in the hopes that it’ll give her an answer on whether she should move to using them herself.

    32 min

  4. 10/21/2019

    64: Post-Launch Review

    After launching a new thing—or an update to a thing—Jelly likes to stop, look back at the process, and evaluate how things went. For him, it involves considering the answers to some key questions, and he decides that it’s worth forcing Alice and Curtis through this process. Together, they discuss recent launches, how they went, and what they feel could have gone better… or worse.

    46 min

  5. 10/07/2019

    63: Ethical Businesses

    Running a successful business is hard, and with the myriad of decisions that you make, it’s also difficult to do so in an ethical way. Alice, Curtis, and Jelly look back at the decisions they’ve made in trying to run ethical businesses, how they’ve worked out long term, and whether they’ve been the right choices in the long term.

    33 min

  6. 09/23/2019

    62: Data Privacy

    If there’s one thing that’s important when building a business around software, it’s data, but there are also downsides to collecting the data, both for us as business-owners, and for our customers. Alice, Jelly and Curtis talk about their approaches to data collection, and why it’s best to keep privacy in mind when creating software.

    35 min

  7. 09/09/2019

    61: Starting New Projects

    It’s sometimes far too easy to get caught up in the idea that when we create something as indies, it’s for other people, but that doesn’t need to be the case. Alice, Curtis and Jelly discuss their own approach to starting new things, and why it’s sometimes worthwhile.

    29 min

  8. 08/26/2019

    60: Intentional Growth

    Growing our products and acquiring new users is something that most indies aren’t particularly good at, but it’s a significant factor in achieving success in the App Store. Alice, Curtis and Jelly take a look at their own approaches to growth, why they’ve worked out—or not, as the case may be—and why you would want to be intentional about your growth.

    34 min
See All (67)

4.7
out of 5
13 Ratings

About

Surviving in the muddy waters of the App Store as an indie isn’t easy. Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to them, what they do to make it work, and how to claim your independence.

Information

  • Creator
    Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly
  • Years Active
    2017 - 2022
  • Episodes
    67
  • Rating
    Clean
  • Copyright
    Copyright © 2026 Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly
  • Show Website
    Independence