Hear from Vince Martinelli of RightHand Robotics about his career journey, from coffeeshop management to startups and warehouse robotics. hbspt.cta.load(192657, 'ee6f69de-cfd0-4b78-8310-8bdf983bdcc9', {}); Danny: – Hello and welcome to the IndustrialSage Executive Series. I’m joined by Vince Martinelli who is the head of product and marketing for RightHand Robotics. Vince, thank you so much for joining me today on the Executive Series. Vince: – Yes, thank you Danny. Nice to talk to you. Danny: – Well I’m excited to jump into this conversation. I don’t think that we’ve had you on the show before. I know that we were talking about it a little bit before how I think we did a quick interview at MODEX in 2020, and I think you guys were part of that. That was fantastic. But first time on the Executive Series, so we’re excited. Vince: – Yes, thank you. Danny: – Before we jump into learning about you which is one of my favorite parts, if you could give me just a high-level on RightHand Robotics, who you guys are, what you guys do. Vince: – Yeah, so RightHand Robotics builds what we call a data-driven, intelligent picking platform for predictable order fulfillment. Now let me break that down just a little simpler, everyday language. Simply, it’s a configurable autonomous picking machine, and it can move individual products in a warehouse such as from an inventory tote. It might be coming from an ASRS-type system like AutoStore into an outbound order or a box. At that junction between the inventory storage system and picking the products flowing out of the building, the robot can move items. One thing that’s cool about that is an ecomm facility may have 50,000, 100,000, a million different products. Enabling a robot to pick and handle all those different things reliably is the secret sauce of what we do. Danny: – Wow, that’s awesome. It’s fantastic and super needed, obviously right now with ecomm growing exponentially, solving the big labor challenges, all kinds of stuff that I’m sure we’re going to get into. But before we do that, I want to—this is the part of the show where we get to learn more about you, and really this is one of my favorite parts. Tell me, how did you start your career journey? How did you get into this space? Were you always in robotics, in product or marketing? Tell me how things started. Vince: – Yeah, so coming out of college, my background’s in materials science, really semiconductor physics and so on. I got out of MIT, and I go into a semiconductor industry for different things. I learned a lot about designing of complex processor systems. Flash-forward another, I don’t know, key moment years later—well first off, I switched from R&D side of the world to business side and product and sales and some marketing and all these things when I joined Corning and got into the fiber optics business. Again, my interest there was more about the material science of the glass and how you make these things, and it was all cool. To cross over and work there, I kind of grudgingly took a job on the business side. Danny: – Oh, you went to the dark side. Vince: – Yeah, on the dark side, exactly. That’s the phrase. Found out I really liked it because there’s a part of communicating to people how that technology works and what you can do with it that I found I had some ability to take these complex things, talk to the PhD guys in the research lab, translate it into ideas and things that customers could gravitate to. There I worked on new products, so one thing that’s been consistent throughout my whole career is I’m always working on new products. While fiber optics was used for telecomm, we did things like work with a partner company to build a fiber optic gyroscope that was used in car navigation systems. So again, you never heard of that. Danny: – Wow, very cool. Vince: – 25, 30 years ago you could buy a Nissan car, one of the high-end models in Japan, and it had a fiber optic gyroscope as part of the navigation system with the fiber coming from Corning in the States here. That was really a cool application that was a lot of fun. We spent a lot of time looking for new market segments where fiber optics would be useful. Eventually that led me into some optical networking systems work and so on. The next big step was, I joined a start-up. So early in my career I was with big companies. This seems like a very logical step coming out of school, nice, steady career path. I meet a guy—we’ll talk about an influence that I had. I meet a guy on a flight, and we start talking about his company. It turns out they were potentially a customer of ours, but they were a start-up. I eventually joined there, but I learned a lot about networking and systems there. Now I know about how to design processor things, and I know a lot about networks. Years later when I start getting into retail and warehouses and fulfillment centers, all these things kind of come together. These are just networks and processors of a different scale and type. I probably spent, now, the better part of 25, 30 years just working on networks and processors and designs. It’s really fun. Danny: – That’s awesome. That’s pretty exciting and very interesting career path and challenge, going from materials sciences and then going over to product design, development, marketing, sales, all of that. I think that was pretty interesting about using fiber optics for a gyroscope for navigation. That’s interesting. Vince: – Yeah, and one other part—again, just to layer it in here, somewhere on that path—actually one other side bar is, after the optical networking company—I was with the company, we had an IPO, things went great, and I thought, “Wow, I’m going to go chill for a while.” I traveled, got married, and I opened a coffee shop. You might not have had that in my bio, but for a while I had a coffee shop near the beach north of San Diego, and that was exciting. I learned some capacity planning and supply chain issues and things from that business. It was there, the other thing I learned is a coffee shop, at least ours, was 365 days a year, and I could be there from 12 hours to 20 hours a day. Somewhere along the way my wife encouraged me to consider a new career path other than the coffee shop, and I bumped into a friend around that time who let me know about this company called Kiva Systems. A mutual friend of ours had founded the company, and I said, “Wow, I remember. I played baseball with a guy,” so anyways I reach out to Mick over at Kiva and scrambled, and I got a job there, joined when they had one customer. It was about 35 people. No one had dreamed of putting robots in warehouses really at that time. It seemed kind of crazy, so I took a chance with them. That turned out pretty well over time. So that’s a major crossover point. I went from coffee shop to warehouse robots in one jump. Danny: – That’s pretty awesome. What happened to the coffee shop? Did you sell it, close it down? Vince: – I sold it, and then eventually—the one positive outcome of that is, now I can make a really good cappuccino, and I’ve got a fall back plan if all this start-up stuff ever fails. I can be employed somewhere. Danny: – Hey, there you go. I love it. So you’ve got definitely an entrepreneurial gene or something in there for that. Was that something that came from family? Was it your parents or family members, they have businesses or anything like that? Vince: – Now that you mention it, if I think back when I made the decision to leave Corning and go to a start-up, this company called Sycamore Networks—I have an older brother, and he was part of Cisco Systems in the early days. In fact, he turned them down. He had a chance to join before their IPO, thought it was too risky and crazy. But he joined soon after, so before Cisco Systems became the giant networking company everybody knows, he joined when they were about 300 people or so. Anyways, when I was looking at that decision myself, he said, “Well, there’s no guarantees. Big company or small, there’s really no guarantees,” and he could explain to me in the early years of Cisco, there were good days and bad days and strong quarters, and there was always the concern that it may all fail at some point. You never know. But anyways, he encouraged me to take the leap there, and I think that made a difference. Again, I’m not necessarily saying either of us were entrepreneurial from the get-go, but when faced with the opportunity, maybe we have a little higher risk tolerance than most people, I guess. Danny: – Well I think that’s for sure. That certainly is a very common theme, and you have to. You have to have that. I’m curious; how has that—I think that that experience probably, there’s a lot that that has helped to influence the second part of your career as you’re moving in that risk-taking or that ability to see new things or other things that others might not. Is that something that you see now? Vince: – Yes, in fact it’s dawned on me in the last few years that I’m sort of an angel investor. I invest with my time at these companies. This will be my fourth start-up. The first three have two successful exits and one that we didn’t quite get there. You’re really betting with your heart, your soul, and your blood, sweat, and tears. I try to be pretty careful about which things I join and participate in. I think, again, the Kiva experience—of course, we got bought by Amazon. I worked at Amazon for a while. We actually helped redesign their template fulfillment center with Kiva as the engine, the picking engine in the middle. That was a great experience, nothing but favorable things from my point of view and my time at Amazon. Then you look at RightHand, and you say, “Oh, wow, this is another level of, could the robots make the item?” That first move