Infinite Shelf - An Omnichannel Podcast by Future Commerce Future Commerce, Ingrid Milman Cordy

There have been many noticeable changes in the workplace over the past few years. How does your brand authentically align with your values? How do you build that in a way that is authentic and meaningful while still being professionals? How do you use how you show up to work and the norms of that as a way to create less distraction from the meaningful work that's done, but not in a way that is gatekeeping access to everyone? Listen now and join the discussion!

Welcome to Season 3! Infinite Shelf is back and Orchid Bertelsen, Chief Operating Officer at Common Thread Collective, is joining Ingrid as co-host this season, and there is much to discuss this season. What do we do with DTC next? What is that balance between making it feel like you have a dialog with your consumers and you're connected to your consumers, but ultimately, as the brand, being the expert and the one making the curated decisions? How do we go forward from here? Listen now!

Looking back over the scope of Season 2 of Infinite Shelf, starting with some real problem-solving situations with great guests who shared willingly about their experiences and moving into the second part of the season about how we connect as humans and how that relates to the brand, Philip and Brian from Future Commerce join Ingrid to recap Season 2 and offer a sneak peek into what is ahead in Season 3. Listen now!

Why is it that memories of your grandma’s cereal offerings can be such a powerful and nostalgic memory? Ingrid and Kiri talk about the power of memory when it comes to content and commerce and how this element of our human experience can be such a beautiful way for brands to build a legacy that lasts to future generations.

There has never been a time like now where customers expect such a relationship and purpose from brands. How are brands to think about this and handle this well while staying true to who they are? And how many consumers are actually driven to purpose-focused brands?

Continuing on our journey through the ten key human experiences that make us who we are and how that relates to content and commerce and brands that we are a part of and that we love to consume, today's episode is all about the human characteristic of curiosity. How can curiosity be understood and better used within the world of content and commerce?