Influence at Scale

Kristina Coughlin
  • 5,0 (1)
  • Маркетинг

Influence at Scale is a podcast for brand leaders, CMOs, and marketing professionals who need influencer marketing to work as a program, not just in theory. Each episode breaks down how influencer programs are actually run at scale: how decisions get made, how budgets can be justified, how risk is managed, and how performance is actually measured. Through candid conversations with brand leaders, agency operators, and platform experts, the show explores: How influencer marketing becomes a repeatable business channel What breaks when programs scale, and how to fix it How influencer marketing integrates with paid media, brand, and commerce How leaders think about ROI, governance, and long-term value

Выпуски

  1. How TP-Link Scaled Influencer Marketing With Data, Creative Fit, and Paid Amplification

    13 февр.

    How TP-Link Scaled Influencer Marketing With Data, Creative Fit, and Paid Amplification

    In this episode of Influence At Scale, we sat down with one of our clients, TP-Link, to review how the brand evolved its influencer program from an awareness-first, high-volume strategy to a performance engine powered by curated creators, strategic paid amplification, and a clear measurement framework. Along the way, we share what earns leadership buy-in and what makes an agency x brand partnership actually work. Key takeaways: Moving from a high-volume to a curated, brand-aligned creator strategyBuilding long-term brand ambassadors across nichesExpanding beyond tech into lifestyle and home DIYMatching creator narratives to distinct product needsAdding paid amplification to extend reach and prove ROIRedefining performance beyond last clickTurning audience insights into future briefsSecuring leadership support with clear resultsWhat to seek in a fast, transparent agency partnerCommon tracking pitfalls and how to avoid them Trevant (formerly AdParlor) is the performance-native influencer agency built to solve the chaos of enterprise scale. Moving beyond isolated viral moments, Trevant provides the operational infrastructure to manage always-on creator ecosystems by combining "Creator Soul" with "Performance Architecture". With a foundation of 17 years in paid media and over $650M in managed spend, they bridge the gap between authentic storytelling and attributable ROI, offering brands a unified system for safety governance, omnichannel amplification, and measurable business growth. Learn more at: https://trevant.com/influenceatscale

    44 мин.
  2. Creator Pricing, Performance & What’s Worth Paying For in 2026

    10 февр.

    Creator Pricing, Performance & What’s Worth Paying For in 2026

    In this episode, we share a recent keynote session at the Creator Economy Live West conference, where our team broke down the new creator economics with a simple rule: stop paying for tiers and start paying for outcomes. We share pricing models, rights that matter, and a measurement plan that connects organic storytelling to paid performance. Moving from follower tiers to performance baselinesWhat to benchmark in past sponsored postsFlat, affiliate and hybrid pricing modelsUsing hybrid to stretch limited budgetsNegotiating usage windows and extensionsWhen exclusivity is worth the premiumAligning creators to funnel KPIsTreating creators as media partnersBuilding a measurement stack and lift studiesClosing the loop between organic and paid Trevant (formerly AdParlor) is the performance-native influencer agency built to solve the chaos of enterprise scale. Moving beyond isolated viral moments, Trevant provides the operational infrastructure to manage always-on creator ecosystems by combining "Creator Soul" with "Performance Architecture". With a foundation of 17 years in paid media and over $650M in managed spend, they bridge the gap between authentic storytelling and attributable ROI, offering brands a unified system for safety governance, omnichannel amplification, and measurable business growth. Learn more at: https://trevant.com/influenceatscale

    26 мин.

  3. Трейлер (сезон 1, выпуск 1)

    Trailer

    Influencer marketing has gone mainstream, and that’s only made it more complex. More creators, more platforms, more expectations, and more pressure to prove real impact. The Influence at Scale podcast was created to cover what actually drives business outcomes. Not one-off campaigns or the occasional viral moment, but scalable programs. From budgeting and planning to paid partnership amplification, program governance, and trust at scale. We break down how brands move from influence to outcomes. What works, what changes as you scale, and how leaders build programs that last. Built for CMOs, brand leaders, and influencer marketers who are accountable for real results. This is Influence At Scale. Trevant (formerly AdParlor) is the performance-native influencer agency built to solve the chaos of enterprise scale. Moving beyond isolated viral moments, Trevant provides the operational infrastructure to manage always-on creator ecosystems by combining "Creator Soul" with "Performance Architecture". With a foundation of 17 years in paid media and over $650M in managed spend, they bridge the gap between authentic storytelling and attributable ROI, offering brands a unified system for safety governance, omnichannel amplification, and measurable business growth. Learn more at: https://trevant.com/influenceatscale

    1 мин.

Трейлер

Об этом подкасте

Influence at Scale is a podcast for brand leaders, CMOs, and marketing professionals who need influencer marketing to work as a program, not just in theory. Each episode breaks down how influencer programs are actually run at scale: how decisions get made, how budgets can be justified, how risk is managed, and how performance is actually measured. Through candid conversations with brand leaders, agency operators, and platform experts, the show explores: How influencer marketing becomes a repeatable business channel What breaks when programs scale, and how to fix it How influencer marketing integrates with paid media, brand, and commerce How leaders think about ROI, governance, and long-term value

Информация

  • Автор
    Kristina Coughlin
  • Годы выхода
    2 тыс.
  • Выпуски
    3
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Influence at Scale
  • Сайт подкаста
    Influence at Scale